I know investing in GTM tools isn’t easy. For starters, you have to read countless articles (like this one) just to find the right platform that best suits your needs.
If you landed here, you probably evaluated Warmly but realized the solution isn’t as feasible as other sales and marketing software. You need a tool that gives you the most bang for your buck and offers a wide range of features that help you easily realize your GTM ROI.
Here’s an in-depth comparison of Factors and Warmly, where we compare features, pros, cons and pricing ⬇️
To help you understand the core differences between Factors and Warmly, here’s a detailed feature comparison table:
Factors.ai Overview
Factors.ai helps B2B teams build account-based go-to-market foundations by unifying and analyzing data across their marketing touchpoints, activating high-intent accounts through LinkedIn and Google Ads, and efficient sales outreach.
Our product is trusted by 500+ customers who strive to optimize their sales and marketing game.
We offer a wide range of features, such as:
- Combining 1st, 2nd, 3rd party intent signals to identify sales-ready prospects
- Account scoring and segmentation to prioritize high-value accounts
- LinkedIn Adpilot features to target your ads to the right audience
- Sales alerts and workflows to help sales teams close deals faster
- GTM workflows to automate tedious tool switching
- Advanced ABM Analytics to measure your sales and marketing efforts
Factors is an ideal fit for GTM teams that want to double down on ABM and make the most of their LinkedIn and Google Ads campaigns.
💡Find out How Cacheflow Improved LinkedIn Ads Attribution by 30% with Factors.ai
Pricing
Warmly Overview
Warmly is a sales orchestration tool that combines intent signals from multiple sources and automates your outreach through your most effective channels. They offer a variety of features like:
- De-anonymize website visitors
- 250M+ contact database
- Automated email and LinkedIn engagement
- Live video chats
- Real-time insights
- ROI and attribution dashboard
Warmly is a better fit for sales teams that want to automate their sales processes. However, compared to Factors, it lacks most marketing-related features.
Pricing
Warmly is priced at $700/mo (almost 2x the price of Factors 👀) – which may not be ideal for most SMBs.
Why Factors Wins over Warmly
If you want to refine your GTM efforts, you need a solution that provides precision, scalability, and a comprehensive approach to sales and marketing.
While both Factors and Warmly aim to enable signal-based GTM, a closer examination reveals that Factors is the clear winner for mid-market and enterprise teams looking to leverage intent signals to drive revenue.
Here's why:
1. Comprehensive Signal Coverage
Warmly lacks critical data signals such as G2 and LinkedIn insights, vital for identifying intent and crafting tailored outreach.
In contrast, Factors integrates robust data sources, including these signals, ensuring your GTM strategies are built on a solid foundation of actionable insights.
2. Advanced Account Scoring
Factors’ custom account scoring empowers teams to prioritize high-value accounts based on tailored criteria.
This precision drives efficiency and improves conversion rates. Warmly does not offer comparable account-scoring capabilities, limiting its effectiveness for targeted campaigns.
3. Tailored SDR and Workflow Automation
Standardized workflows often fail to address the nuanced needs of mid-market and enterprise GTM teams.
Factors provides custom SDR workflows and integrates seamlessly with tools like Clay to create bespoke processes that align with your team’s unique objectives. Warmly, by contrast, relies on generic implementations, which many clients have found challenging to adopt and ineffective in practice.
4. Omnichannel GTM Enablement
Factors supports a signal-driven, omnichannel GTM approach that spans email, ads, and beyond. For example, Factors excels in ad optimization—a feature Warmly does not provide—allowing teams to allocate ad budgets strategically and maximize ROI.
5. Buyer Journey Mapping and Attribution
Understanding the buyer’s journey and attributing success to specific touchpoints are critical for refining GTM strategies.
Factors offers robust buyer journey analytics and attribution features. Warmly lacks these capabilities, making it less suited for enterprise teams that need end-to-end visibility.
6. Proven Product Robustness
Factors is designed as a comprehensive signal-based sales and marketing solution, offering far more than just automated email outreach. It provides the tools and insights necessary for overall GTM success.
Warmly, by comparison, falls short since it has a major focus on sales uses over marketing capabilities.
Factors vs. Warmly: Choose the right tool for your needs
We’ve laid out the facts. Now, it’s time to make a decision. Every GTM team has different priorities, and ultimately, it comes down to “Which tool will help me maximize revenue?”
If you’re a sales-led company whose key focus is to improve outbound efforts, Warmly is a better fit.
Buuut, if you’re looking to refine your overall GTM strategy by empowering both inbound and outbound engines: Factors is the one for you. We offer a wider range of features at nearly half the price – aka the best of both worlds 🎁
Book a demo to discover the power of signal-based GTM today.
FAQs
1) What is the primary difference between Factors and Warmly?
Factors offers advanced buyer journey analytics and ad platform integrations, while Warmly focuses on sales automation without marketing-centric features like multi-touch attribution or G2 insights.
2) Which platform is more suitable for small businesses?
Factors is more affordable at $399/month, making it a better fit for small businesses than Warmly’s higher price of $700/month.
3) Can Factors and Warmly integrate with CRM tools?
Factors and Warmly integrate with CRMs like HubSpot and Salesforce, but Factors extends its capabilities with additional marketing tools and ad platform integrations.
