How Factors Works
Turn marketing data
into revenue
Prepare to fall in love. See how Factors can help you identify high-engagement accountsand activate them with automated outbound workflows across email and LinkedIn.
Step 1
Get started
Choose one of three possible ways to allow Factors to identify the anonymous companies visiting your website.
Step 2
Get Pull marketing data together
Get a 360* view of your prospect’s engagement with your brand by unifying and analyzing marketing data inside Factors.
Step 3
Get notified of high engagement accounts
Set-up real-time notifications to alert you across Slack or Teams the moment a prospect performs a pre-determined action on your website, G2 or website.
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Setting up
Select the event for which you want to be alerted and add a filter to trigger it only if the event matches certain parameters
Add Payload
Add a message to accompany the alerts along with any properties you intend to see with these alerts.
Select app and channel
Choose the application and the channel(s) where you want to receive these alerts.
Step 4
Get more out of LinkedIn
Boost your LinkedIn marketing effectiveness with account-based re-targeting, engagement scoring, and analytics.
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Push data to LinkedIn
Retarget high-engagement accounts are yet to convert by sending that data to LinkedIn and re-targeting them with relevant ads.
Score accounts
Prioritize accounts to reach out to by assigning a custom score to every interaction an they take with your LinkedIn ADs and organic posts.
Build reports
Analyze the impact of all your LinkedIn campaigns with no-code report builders and visualization like funnels, and stacked columns.
Step 5
Automating Outbound Sales Efforts
Set up CRM and Sales engagement platform workflows with account engagement data collated from your go-to-market stack.
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Automate CRM Operations
Create or update a contact in your CRM when an account interacts with your website, views or clicks on ads, etc.
Generate Leads from Web Traffic
Identify potential customers (leads) from the accounts visiting your website. Once identified, its details will be added to your CRM as contacts.
Send Automated Communications
Set up custom email sequences that are automatically sent out to accounts based on the account’s engagement.
Learn more by watching this demo webinar
See Factors in action in this overview webinar led by CTO and Co-Founder — Praveen Das.
Praveen Das
CPO & Co-Founder at Factors.ai
Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.
