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Grow quality pipeline with Factors’ AI Agents. Start today!
Factors.ai Pricing
Custom pricing built for your needs
Start-up discounts
Book a 30-min demo
ROI within 90 Days
Free
Just want to explore?
Start with the basics. See which companies are visiting your site, no strings attached.
Try for Free
Identify companies visiting your website
Analyze website traffic
Set up Slack/MS Team alerts
Basic
Perfect for just getting started
Turn anonymous website visitors into leads your sales team actually wants to talk to.
Book a Demo
Everything in Free +
Unmask over 75% companies visiting your website
Segment accounts based on firmographic & behavioral filters
Understand how LinkedIn Ads are influencing your accounts
Rule-based alerts & workflows to increase sales efficiency
Build up to 50 reports to track what matters
Sync data to your CRM
Growth
For teams ready to level-up
Find the right accounts, run smarter ads and sales outreach with better targeting, and see what’s really working.
Book a Demo
Everything in Basic +
Get complete visibility over your buyer journey
Custom account scoring and engagement tracking
Know how G2 impacts your buyer journey
Custom agentic alerts & workflows to scale outreach
Advanced ABM analytics to understand how your campaigns are performing
Enterprise.
For big-budget ABM campaigns
Get way more out of your ABM campaigns with better targeting and analytics
Book A Demo
Everything in Growth +
Predictive account scoring to prioritize accounts better
Increase LinkedIn Ads ROI with impression control and conversion feedback
Dynamically sync audiences to Google and LinkedIn Ads
Get high-quality leads from Google Ads with enhanced conversions
Analyze how accounts behave between different buyer stages
Combine 1st, 2nd, and 3rd party intent for better targeting
What every plan includes — no matter where you start
Account Identification
See which companies & users are visiting your site — and what they care about.
Rock-solid data foundation
Get the infrastructure needed to unify signals, run workflows, and track what works.
Free trial
Try it out before you commit. Everything you need to see real value, upfront.
1000+ GTM teams scaled their pipeline (and slept like babies). You can, too.
4.5 stars
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"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”
“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”
“Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel."
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
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“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai
We asked our customers: What changed after they started using Factors
Govind D.
Small-Business(50 or fewer emp.)
“Incredibly powerful and easy to use at a low cost. It instantly alerts me when high-value
target companies visit my website. The customer enablement is also amazing.”
target companies visit my website. The customer enablement is also amazing.”
Riley T.
Small-Business (50 or fewer emp.)
“Must have for anyone running performance ads at scale. I can see the quality of companies the day after launching a campaign.”
Amith m.
Mid-Market (51-1000 emp.)
“Rich data backed by the best customer service ever. Factors integrates well with our existing tech stack. Implementation has been real quick.”
Prabhath K
Mid-Market (51-1000 emp.)
“Very Helpful for ABM. The visibility that Factors unlocks helps campaign managers optimise their campaigns to get the best out of LinkedIn Ads.”
Bhavuk K.
Enterprise (> 1000 emp.)
“Actionable insights presented in an easy-to-understand manner for the marketing campaigns. Helped us save costs and improve overall ROI.”
Binmile T.
Mid-Market (51-1000 emp.)
“The tool integrates with almost everything. Taking re-marketing and social targeting into account, it's the best tool I have used so far.”
Avinash S.
Mid-Market (51-1000 emp.)
“It gives an in-depth overview of the prospects who have checked our website. The clarity with
which it provides these details is incredible.”
which it provides these details is incredible.”
Pranjal R.
Mid-Market (51-1000 emp.)
“Goldmine for B2B SaaS Marketers! It gives us a better view of the user behavior journey
and while running ABM how we can see the multiple touchpoints.”
and while running ABM how we can see the multiple touchpoints.”
Pritesh V.
Mid-Market (51-1000 emp.)
“Factors.ai's visitor account identification makes it super easy to track & identify companies that visit our website.”
Soumya M.
Small-Business (<50 emp.)
“Factors' multi-touch attribution has made it incredibly easy for us to measure the ROI of our marketing efforts.”
Govind D.
Small-Business(50 or fewer emp.)
“Incredibly powerful and easy to use at a low cost. It instantly alerts me when high-value
target companies visit my website. The customer enablement is also amazing.”
target companies visit my website. The customer enablement is also amazing.”
Riley T.
Small-Business (50 or fewer emp.)
“Must have for anyone running performance ads at scale. I can see the quality of companies the day after launching a campaign.”
Amith m.
Mid-Market (51-1000 emp.)
“Rich data backed by the best customer service ever. Factors integrates well with our existing tech stack. Implementation has been real quick.”
Prabhath K
Mid-Market (51-1000 emp.)
“Very Helpful for ABM. The visibility that Factors unlocks helps campaign managers optimise their campaigns to get the best out of LinkedIn Ads.”
Bhavuk K.
Enterprise (> 1000 emp.)
“Actionable insights presented in an easy-to-understand manner for the marketing campaigns. Helped us save costs and improve overall ROI.”
Binmile T.
Mid-Market (51-1000 emp.)
“The tool integrates with almost
everything. Taking re-marketing
and social targeting into account,
it's the best tool I have used so
far.”
everything. Taking re-marketing
and social targeting into account,
it's the best tool I have used so
far.”
Avinash S.
Mid-Market (51-1000 emp.)
“It gives an in-depth overview of the prospects who have checked our website. The clarity with
which it provides these details is incredible.”
which it provides these details is incredible.”
Pranjal R.
Mid-Market (51-1000 emp.)
“Goldmine for B2B SaaS Marketers! It gives us a better view of the user behavior journey
and while running ABM how we can see the multiple touchpoints.”
and while running ABM how we can see the multiple touchpoints.”
Pritesh V.
Mid-Market (51-1000 emp.)
“Factors.ai's visitor account identification makes it super easy to track & identify companies that visit our website.”
Soumya M.
Small-Business (<50 emp.)
“Factors' multi-touch attribution has made it incredibly easy for us to measure the ROI of our marketing efforts.”
Not sure how to turn intent into pipeline? We’ll help.
You’ve got the signals. Now what?
Our GTM Engineering team helps you go from raw intent to real outcomes, with custom workflows built with tools like Clay, n8n, and make.com.
We’ll work with your stack to set up routing, enrichment, sales alerts, and campaign triggers, so your team acts faster, and pipeline moves sooner.
Compare plans
Features
Free
Basic
Growth
Enterprise
Monthly tracked users
Upto 5,000
Upto 10,000
Upto 50,000
Upto 100,000
Monthly tracked users
Upto 5,000
Upto 10,000
Upto 50,000
Upto 100,000
Companies identified per month
Upto 200
Upto 3,000
Upto 8,000
Custom
Number of seats
3
5
10
25
Account Intelligence
Waterfall enrichment for IP-to-company identification
Account enrichment
Account exclusions
3rd party intent upload
G2 intent signals
LinkedIn intent signals
Account profiles
People profiles
Scoring & Engagement Tracking
Segments
5
10
20
50
Buyer journey timeline
Custom account scoring
Predictive account scoring
Interest groups
Journey milestones
Account 360
Adpilot
LinkedIn ads audience sync
LinkedIn ads impression
control
control
LinkedIn CAPI
LinkedIn view-through
attribution
attribution
Google audience sync
Google CAPI
Sales alerts & workflows
Real-time alerts via Slack &
MS Teams
MS Teams
Slack/MS Teams real-time alerts
2 automations
10 automations
15 automations
HubSpot/Salesforce/Zoho
company update
company update
HubSpot/Salesforce/Zoho
contact update using
Apollo.io
contact update using
Apollo.io
Factors to Apollo.io
sequence
sequence
Factors to HeyReach for
LinkedIn inmails
LinkedIn inmails
HubSpot note (deal object)
sync
sync
Custom alerts and
workflows on demand
workflows on demand
Analytics and attribution
Segment Insights
Custom reports
20
50
100
300
Dashboards
Basic
Advanced
Advanced
Advanced
SEO analysis
Funnel analysis
Event analysis
Ad performance analysis
Content analysis
LLM-traffic analysis
6 types of attribution models
Customization
Custom events
Custom properties
Custom KPIs
Content groups
Marketing touchpoints
Alerts and pushback with
webhooks
webhooks
Integrations
Website
HubSpot
Salesforce
Slack/MS Teams
LinkedIn, Google, Bing, Meta
Ads
Ads
Google Search Console
Webhooks
G2
Marketo
Drift
Segment
Rudderstack
Custom Integrations
Customer Journey API
Support Plans
Channels
Dedicated customer
success manager
success manager
Performance reviews
On-call support
Onboarding
Misc
Data retention
Got questions? We got answers
What should I expect during the demo call?
You’ll get a walkthrough of how Factors works for your specific use case —whether that’s running better ads, improving attribution, or activating sales. We’llshow you how the platform fits into your GTM stack and answer any questions onintegrations, pricing, and workflows.
Is the contract billed monthly, quarterly, or annually?
We typically bill on annual contracts, as that aligns best with how customers seelong-term value. Quarterly plans are available on request for early-stage startups.
What’s your data retention policy?
Free plan: Data is retained for 1 month.
Paid plans: Data is retained for the duration of your subscription. After cancellation, we retain your data for 90 days before permanently deleting it.
How do you store data? How privacy-friendly is Factors.ai?
Factors.ai is built with data privacy and security at its core.
- Data is stored on secure cloud infrastructure with strict access controls,encryption in transit and at rest, and regular audits.
- We’re fully GDPR-compliant, and you have granular control over whatdata is collected, processed, and retained.
- We do not rely on cookie-based tracking or collect personally identifiableinformation unless explicitly configured to do so.
- Factors.ai is also SOC 2 Type II and ISO 27001 certified, ensuringenterprise-grade security standards across our systems and operations.
What are MTUs?
MTUs are the number of unique visitors or users we track across your properties each month. This is one of the variables used for pricing on some plans.
What if I need some features as add-ons?
We offer add-ons for specific features like advanced attribution, adpilots, oradditional integrations. You can mix and match based on what your team needsmost. Talk to us to know more.
Is a startup discount available?
Yes! We offer startup-friendly pricing for early-stage companies. Let us know yourstage and funding, and we’ll tailor a plan that fits.
Are there additional fees for onboarding and implementation?
White-glove onboarding and implementation are available in the growth andenterprise plans. We also offer premium support add-ons depending on thecustomer’s requirements.
No strings attached.
