About Factors.ai

Why we wake up in the morning…

We’re not just here to push another SaaS tool into your already tab-filled browser.

We’re here for the marketers. The ones sweating bullets before every weekly pipeline review. The ones trying to make sense of buying signals hidden under 47 Chrome tabs. The ones who still believe in great GTM, even if it means chasing intent like you’re playing Whack-a-Mole.

We see you. We get you. And we’re
building for you.

So…what do we actually do?

Factors is your demand generation sidekick.

Find high-intent accounts

Map the entire buyer journey

Run campaigns that actually close

Measure what’s working

And we do that without making you wrestle 9 tools, 17 spreadsheets, and giving up on your final shred of sanity.

We built Factors because GTM today is a mess. The modern marketer is expected to be part analyst, part therapist, part octopus. We thought, “Hey… maybe we can fix some of this.”

Look, we know life is already chaotic; your GTM processes should not be adding to that.
While our platform helps you grow quality pipeline, our Customer Success team stands by you like your school-time best friend.

No matter the issue. We’re there. With screenshares, Slack pings, and sometimes memes.

I really appreciate how responsive the CS team is — and honestly, the whole company. I went from not knowing where to start to feeling completely comfortable using Factors, all within just three calls.

Kris Wojcik

Senior Performance Marketing Manager, Adconversion

Why should you care?

If the following symptoms sound familiar,
you’re in the right place...

Sleepless nights before pipeline reviews

Jitters when the CRM doesn’t match your ad spend

GTM plans that disappear like socks in the laundry

Dashboards that give you more questions than answers

Dark circles deeper than your retargeting pool

We don’t promise ‘10x growth hacks’
or ‘revolutionary synergies.’

We promise clarity, speed, and a team that gives a damn.

Book A Demo

Meet the calm to our chaos:

Our Founders

Praveen Das
X-Factor
Balances investor calls, 10K runs, and storytime like clockwork.
Most-used Slack emoji
👍
Works from
Anywhere with Wi-Fi and a hot cup of tea
Signature move
The steady hand in the storm; always calm, focused, and moving things forward.
Srikrishna Swaminathan
X-Factor
Can pitch a product and win a rally without breaking a sweat.
Most-used Slack emoji
🏏
Works from
Everywhere, especially somewhere between a demo call and a snack joint.
Signature move
Will make you say yes before you even realise you’re nodding.
Aravind Murthy
X-Factor
Finds beauty in a clean funnel and a significant p-value.
Most-used Slack emoji
📊
Works from
Somewhere between a terminal window and a Notion doc.
Signature move
Checks dashboards before his morning coffee. And yes, he sees numbers the way musicians see notes.

How it all started…

2004 –2008
Aravind and Srikrishna crossed paths at RV College of Engineering. Aravind had quite a reputation: brilliant, methodical, and always three steps ahead.. Sri? For getting things done, and his networking skills.
2004 –2008
Post-College
Aravind went on to IISc, graduated at the top of his class, joined Google, and later found a startup that got acquired by Freshworks. Sri headed to IIM, then joined InMobi, where he was known as the go-to guy for deals, GTM, and momentum.
Post-College
InMobi Era
Then, Sri met Praveen at InMobi. Praveen led the customer data platform at InMobi and was widely respected for his clarity and execution. He almost joined another company, until Sri convinced him to stay.
InMobi Era
2019
Aravind reached out to Sri for a casual chat on product and GTM. A few conversations in, things started to spark. Sri brought Praveen into the mix, and the trio just… clicked
By July 2019, they decided to make it official. Factors was born, with early backing from the leadership at InMobi themselves. You know the thing they say… when the stars align… magic happens. That’s exactly what happened.
2019

One part product, one part engineering, one part GTM. All in, all aligned (with the stars, of course), and all obsessed with building something that actually works.

And, that, children… is how the co-founders met!

Meet the team