Account Intelligence for GTM Teams

Segment, score, and analyze 
sales-ready accounts

Stay on top of the totality of accounts engaging with your brand. Analyze and attribute winning touchpoints to do more of what works.

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GDPR & SOC2 Type II
Account Scoring
30-min Onboarding
Free Trial

Trusted by 500+ GTM teams

Stay on top of accounts that matter most

Segment and score accounts, analyze and attribute deals

Audience Builder
Smart Reach
Campaign Automation
True ROI
CAPI
Account segments

Build bespoke account lists, instantly

Build segments based on any mix of firmographics and engagement
Specify intent signals, lifecycle stages, exclusions, and more
Dynamically sync segments to ad audiences, CRM, MAPs, and more
Engagement scoring

Score and prioritize the right accounts

Score accounts based on engagement across ads, web, CRM, and more
Configure custom scoring rules based on high-value engagement signals
Qualify and prioritize sales-ready accounts in real time, automatically
Full-funnel analytics

Analyze users, accounts, and deals

Track cross-channel conversion rates and velocity across the funnel
Identify winning journeys with end-to-end timeline and path analysis
Build tailored dashboards and reports with custom KPIs and properties
Multi-touch attribution

Prove and improve ROI impact

Leverage a range of single and multi-touch attribution models
Monitor and compare custom account segments in a single click
Prove and improve the impact of campaigns, content, and more

Account Identification Product Tour

What customers have to say

“Factors’ account identification and intelligence is a game changer for generating revenue.”

Praveen R

Marketing, Drivetrain

3X
Increase in Sales Engagement
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“Factors has improved our campaign ROI by helping us move from guesswork to making informed decisions.”

Steve Colberg

Marketing, Drivetrain

23%
Increase in MQLs/month
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“Factors made our LinkedIn Ads strategy laser-focused by enabling deep audience insights and view through attribution.”

Riley Timmins

Director of Marketing, Cacheflow

66%
Decrease in Unknown Lead Sources
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See Factors in action

Schedule a personalized demo or get started for free

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Frequently Asked Questions

Why Factors over alternatives?

How long do you have? Just kidding. Factors delivers a mix of account intelligence, analytics, and activation that’s just perfect for GTM teams with unique requirements. Our dedicated customer success certainly helps as well.

Is Factors privacy compliant?

Yes! Factors is compliant with GDPR, CCPA, and PECR. We're also SOC2 Type II certified: ensuring industry-standard protection across data security, availability, processing integrity, confidentiality, and of course, privacy.

How long does onboarding take?

Getting started with Factors should take no longer than 30 minutes — and that’s probably 20 more than you really need. Simply follow the self-serve instructions or connect with our customer success team to kick-off for free.

I have more questions!

We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how our work may be of value to your business.

Let's chat! When's a good time?