Content Marketing
You’re producing a lot of great content 📚
Now what?
You can blindly produce content assets with little visibility into what works and what doesn’t.
Or you can identify what matters to your audience and create content that converts.
Trusted by 500+ high-growth B2B teams
.avif)
Your content deserves better
Make the most of your marketing assets
Granular Visibility
Drill deep into marketing ROI with reporting available for all types of content assets on your website - blogs, guides, webinars, podcasts, infographs, & quizzes.
Multiple Attribution Models
Don’t be limited by one type. Experiment with linear, time decay, or custom models to uncover true needle movers
Unified Account Timeline
Look into your prospect's complete account journey. Understand your content’s influence at every stage of their journey in one place.
Create content that clicks and converts
Don’t throw content at your audience hoping something will stick
.avif)
Unify content metrics
Analyze all the usual content metrics — traffic, bounce rate, time spent, scroll depth, and more — without switching tools
Check traffic quality
Go beyond traffic source and volume. Identify
exactly which accounts are consuming ungated content — without the need for forms
Track account engagement
Understand which pieces of content resonate with your target audience. Examine account timelines and paths to know what works at every stage of the buyer journey
Measure pipeline impact
Pin-point content marketing’s impact on pipeline and revenue with robust multi-touch attribution analysis.
Eliminate ambiguity
Experiment with multiple attribution models &
choose the one which is most suitable for your buyer’s journey & go-to-market motion.
Refine content strategy
Repurpose existing assets to avoid content decay & wasted budgets. Invest efficiently in replicating high-impact assets
.avif)
Ready to make the most of your go-to-market efforts?
Book a demo & see Factors in action now.
What our customers say
