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Data-driven Insights on All Things Marketing Analytics & Attribution

Hello and welcome to Factors Labs — a segment that reviews findings from our data science team on all things marketing analytics and attribution. We report on patterns that emerge from real data collected across markets, companies, campaigns, events, funnels, and more.

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Catch 22: Resolving LinkedIn’s Frequency Capping Paradox

The larger the audience, the smaller the CPM. The smaller the audience, the better the ad distribution. Have both with Factors.

May 5, 2024

LinkedIn Ads Analysis | Job Title vs. Job Function & Seniority

Target B2B audiences by title on LinkedIn, but are titles enough? We analyze their effectiveness.

March 18, 2024

Measuring LinkedIn True ROI: Click vs View-through Attribution

Explore how to measure true ROI on LinkedIn using click and view-through attribution. Learn about different attribution models and optimize ad performance.

February 16, 2024

LinkedIn Ad Scheduling: Who’s Got The Time?

Discover the best practices for LinkedIn ad scheduling. Learn how to optimize ad timing and improve your LinkedIn marketing efforts.

February 16, 2024

LinkedIn Frequency Capping: Impact Measurement

Learn about the impact of LinkedIn frequency capping on ad performance. Understand how to measure ad frequency and enhance your social media marketing strategy.

February 9, 2024

Do Leads Revisit Your Website After A Demo?

Understand lead revisit behavior post-demo. Learn about effective lead nurturing, tracking website analytics, and optimizing demo follow-up strategies.

March 1, 2022

Your Form Fields Matter. Here’s How.

Discover why form fields matter and how to design them for better user experience and higher lead form conversions.

February 16, 2022

What’s The Right Number of Demo Form Fields?

Learn the optimal number of demo form fields for maximizing conversions. Understand form optimization strategies to enhance lead generation.

February 7, 2022

Which Channels Are Driving Your Form Submissions?

Identify which marketing channels are driving your form submissions. Learn about effective lead capture and conversion tracking strategies.

January 28, 2022

Competitor Keyword Modifiers — What works, What doesn’t

Explore what works and what doesn't in competitor keyword modifiers. Learn how to enhance your SEO strategy through effective keyword research and competitive analysis.

December 18, 2021

What Keyword Themes Work Best (According to Data)

Discover the best keyword themes based on data analysis. Learn about current SEO trends and how to optimize your keywords for better search performance.

December 18, 2021
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