Use Sement Insights to Track LinkedIn ROI

Factors.ai’s new Segment Insights feature is a powerful tool for tracking and optimizing your paid marketing efforts. Here's how you can leverage it to get the most out of your LinkedIn ads and make data-driven decisions.

1. Create a New Segment

Start by clicking on “New segment.” This is your gateway to tracking specific audiences. Under “account properties,” type “engaged on LinkedIn equals true.” This simple action gives you a list of all the accounts that have interacted with your LinkedIn ads, whether they’ve viewed or clicked on them.

2. Measure Engagement Levels

With your segment created, you can dive deeper into engagement metrics using Factors.ai’s “engagement scoring feature.” This allows you to assess how actively each account interacts with your ads and analyze their subsequent actions, providing a detailed look into your audience's behavior.

3. Dive into Insights

Here’s where the magic happens. Click “Insights” to get a comprehensive view of how this segment contributes to your overall go-to-market (GTM) strategy. You can select specific time periods—like last quarter—to see how these accounts performed and identify trends in engagement.

4. Compare Different Segments

One of the most powerful aspects of Segment Insights is the ability to compare different audience segments to evaluate overall marketing performance. For instance, you can compare your LinkedIn-engaged accounts to “Accounts from paid search,” those visiting your site through Google Ads.

In our example, LinkedIn proved to be the more effective channel, clearly showing where marketing dollars are better spent. This comparison not only highlights successful strategies but also equips you with data to support marketing investment decisions, saving you the hassle of convincing leadership without evidence.

5. Make Informed Decisions with Confidence

With Segment Insights, you’re no longer guessing which channels work best—you have the data to prove it. Whether it's reallocating budgets or refining your marketing strategy, you can confidently back your decisions with real performance metrics.

Factors.ai’s Segment Insights feature puts the power of data at your fingertips, helping you fine-tune your paid marketing efforts and maximize ROI.