Most B2B sales teams struggle with cold leads, wasted ad spending, and missed opportunities. Relying on outdated or incomplete data means reaching out too late—or to the wrong people altogether. This results in low engagement, long sales cycles, and lost revenue.
This is where intent data platforms give you a competitive edge. By tracking real-time buying signals, they help you identify high-intent prospects, personalize outreach, and close deals faster. This guide will explore the top 15 intent data platforms to help you turn buyer intent into revenue.
TL;DR
- Real-time buying signals help prioritize outreach and improve conversion rates.
- Top platforms include Factors, Cognism, Bombora, and ZoomInfo, offering features like AI scoring, LinkedIn integration, and journey mapping.
- Success hinges on choosing tools with accurate data, CRM compatibility, and compliance safeguards.
- Factors.ai stands out for its strong analytics suite, automation tools, and competitive entry-level pricing.
What are Intent Data Platforms?
Intent data platforms help track and analyze digital actions that show buying interest. These platforms gather signals from online activities like website visits, content downloads, product reviews, forum chats, and research habits. They use this data to find companies wanting to buy specific products or services.
For instance, if a company's employees read many articles on cloud security or download papers on cybersecurity, intent data platforms note this as a buying signal. This helps sales teams focus on interested accounts and reach out with the right message at the right time.
Why is Intent Data Important for B2B Sales?
Intent data is vital for B2B sales because it identifies who is ready to buy. With 67% of the buyer's journey now happening online, traditional methods struggle to find potential customers.
Intent data aids sales teams in three main ways:
- Timing: Sales teams can reach out when prospects are actively researching solutions. This boosts response rates and speeds up sales cycles.
- Prioritization: Focusing on accounts with high intent means sales teams target those most likely to convert. Companies using intent data see conversion rates triple.
- Personalization: Knowing what content prospects engage with allows for more relevant conversations. If a prospect explores specific features, sales teams can discuss those directly.
How to Choose the Right Intent Data Platform?
1. Identify Your Business Goals
Before selecting an intent data platform, define what you want to achieve:
- Are you looking to improve lead generation?
- Do you want to align marketing and sales teams with data-driven insights?
- Are you focusing on account-based marketing (ABM) strategies?
- Do you need better predictive analytics to forecast sales opportunities?
Understanding your objectives helps you choose a platform that aligns with your business needs.
2. Evaluate Data Sources and Accuracy
Not all intent data is created equal. Some platforms focus on first-party intent data, such as website visits and email engagement, while others specialize in third-party data, including research activity across the web. Consider:
- Data variety: Does the platform provide both first-party and third-party intent signals?
- Data freshness: Is the intent data updated in real-time or batch-processed on a weekly or monthly basis?
- Data accuracy: Does the platform use AI and machine learning to eliminate false positives?
- Global reach: Does the platform provide global intent signals if you operate internationally?
A platform with high-quality, real-time intent data ensures your sales and marketing teams target the right prospects at the right time.
3. Assess Integration Capabilities
An intent data platform should seamlessly integrate with your existing sales and marketing tech stack. Check for compatibility with:
- CRM Systems
- Marketing Automation Platforms
- ABM Tools
- Business Intelligence Software
Seamless integration ensures intent data flows across your organization, making it actionable for sales and marketing teams.
4. Look for Advanced Analytics and Reporting
A strong intent data platform should offer deep insights rather than just raw data. Key features to look for:
- Custom intent scoring to prioritize high-intent accounts.
- Real-time dashboards to track engagement trends.
- Multi-touch attribution to measure marketing effectiveness.
- Predictive analytics to forecast future buying behavior.
These features allow teams to make data-driven decisions and optimize outreach efforts.
5. Ensure Privacy and Compliance
With increasing data privacy regulations, it’s essential to choose a platform that follows compliance guidelines, including:
- GDPR and CCPA compliance to protect customer data.
- Transparent data sourcing to avoid unethical data collection.
- Opt-in tracking mechanisms to ensure data is collected legally.
A compliant platform minimizes legal risks and builds trust with prospects.
6. Compare Pricing and ROI Potential
Intent data platforms use different pricing models based on:
- Number of accounts monitored
- Data usage volume
- Features included (basic vs. advanced analytics)
Consider the total cost of ownership, including setup fees, training costs, and add-on charges. A platform should deliver measurable ROI, such as:
- Higher conversion rates
- Shorter sales cycles
- Better marketing efficiency
Request a trial or demo before committing to a platform to ensure it meets your needs.
7. Check Customer Support and Training Options
A reliable intent data platform should offer strong customer support and training to maximize usage. Look for:
- Dedicated account managers for onboarding and optimization.
- 24/7 support availability via chat, email, or phone.
- Training resources such as webinars, help centers, and community forums.
A well-supported platform ensures teams can quickly adopt and use intent data effectively.
Top 15 Intent Data Platforms
1. Factors.ai
Factors.ai is the best intent data platform designed to help businesses identify high-intent companies, decode customer journeys, and measure marketing ROI.
By capturing intent signals from various sources, it provides a unified view of customer engagement, enabling marketing and sales teams to build better audiences and execute intent-based campaigns.
Product Features:
- Account Identification–Matches anonymous website visitors to their companies, identifying high-intent accounts.
- Account Intelligence– Enhances firmographic and technographic data for a complete customer view.
- Customer Journey Mapping–Visualizes touchpoints across the buyer journey to optimize engagement.
- Marketing Analytics–Tracks campaign performance, content engagement, and visitor behavior.
- Workflow Automation–Automates go-to-market tasks, improving efficiency for marketing and sales teams.
- LinkedIn AdPilot–Syncs audiences with LinkedIn for precise targeting and improved ad performance.
- Multi-Touch Attribution–Identifies which marketing efforts drive conversions with AI-powered insights.
Pricing:
It has a free plan. The paid plan starts at $399 per month.
2 Cognism
With its real-time intent data, verified contact information, and AI-driven insights, Cognism enables sales and marketing teams to target the right accounts at the right time. The platform ensures compliance with GDPR and other global regulations, making it a reliable choice for businesses looking to leverage intent data for prospecting and revenue growth.
Product Features:
- Intent-Driven Lead Generation – Identify companies showing buying intent with Bombora-powered intent data.
- Real-Time Contact Data – Access verified phone numbers and emails to reach decision-makers instantly.
- AI-Powered Data Enrichment – Automatically update and enrich CRM records with fresh, accurate intent data.
- Sales Companion Extension – Find and engage with high-intent leads while browsing LinkedIn or company websites.
- Advanced Filtering & Segmentation – Prioritize prospects based on intent signals, industry, and firmographics.
Pricing:
Public pricing is not available.
3 Bombora
Bombora is a pioneer in B2B intent data, providing businesses with insights into which companies are actively researching their products or services. The platform integrates with top CRM, marketing automation, and sales intelligence tools, ensuring businesses can act on intent data seamlessly.
Product Features:
- Company Surge Intent Data – Identifies businesses researching specific topics, signaling buying intent.
- Data Cooperative Model – Gathers intent signals from a proprietary network of B2B websites.
- Customizable Topic Tracking – Monitors intent signals across more than 12,000 industry-specific topics.
- Scoring & Prioritization – Ranks accounts based on the intensity of their intent signals.
- Multi-Channel Activation – Enables targeted outreach via email, advertising, and sales engagement tools.
Pricing:
Public pricing is not disclosed.
4 Lead Forensics
Lead Forensics is an intent data platform that helps B2B businesses identify anonymous website visitors, providing actionable insights to convert them into sales opportunities. By tracking visitor behavior and uncovering company details, this software enables sales and marketing teams to engage high-intent prospects at the right time.
Product Features:
- Visitor Identification – Reveals company names, key decision-makers, and contact details of website visitors.
- Custom Alerts & Notifications – Notifies sales teams instantly when high-intent prospects visit the website.
- Advanced Filtering & Segmentation – Organizes website visitors by industry, location, and engagement patterns.
- Multi-User Access – Allows sales and marketing teams to collaborate on lead engagement strategies.
Pricing:
Public pricing is not available.
Factors is a better alternative to Lead Forensics, read the blog out to understand why.
5. Demandbase
Demandbase is a leading intent data platform designed to help B2B businesses identify, engage, and convert high-intent buyers. It enables sales and marketing teams to focus on accounts that are actively researching solutions by leveraging AI-driven account intelligence and real-time behavioral data.
Product Features:
- Multi-Source Intent Data – Aggregates first-party, third-party, and partner intent data to create a complete view of account behavior.
- Engagement-Based Account Scoring – Prioritizes accounts based on their likelihood to convert, helping sales teams focus on the right prospects.
- Cross-Channel Engagement – Enables personalized marketing and ad campaigns based on intent signals.
- Sales Intelligence & Alerts – Notifies sales teams when high-intent accounts are showing active buying interest.
Pricing:
Pricing is not available publicly.
6. ZoomInfo
ZoomInfo is a comprehensive intent data platform that provides businesses with deep insights into buyer behavior. With a vast B2B database, AI-driven insights, and seamless integrations, ZoomInfo enables organizations to prioritize high-intent accounts and accelerate conversions.
Product Features:
- Real-Time Buyer Intent Signals – Identifies prospects showing active buying interest by tracking online searches, content engagement, and firmographic data.
- AI-Powered Lead Scoring – Prioritizes accounts based on predictive analytics and behavioral insights.
- Comprehensive B2B Data – Provides access to an extensive database of company and contact-level information to refine targeting.
- Multi-Source Intent Data – Aggregates data from first-party and third-party sources for a holistic view of prospect behavior.
Pricing:
Public pricing is not available.
7. Lead Onion
Lead Onion is an AI-powered buyer intent platform designed to help B2B organizations identify and engage with in-market buyers. By consolidating 20 unique sources of buyer intent data, it provides a comprehensive view of potential customers actively researching products or services. This enables sales and marketing teams to prioritize high-intent leads and engage them ahead of competitors.
Product Features:
- Multi-Source Intent Data Aggregation: Combines first, second, and third-party intent data within a single platform, offering a holistic view of buyer behavior.
- AI-Powered Buyer Identification: Utilizes artificial intelligence to scan billions of signals, identifying in-market buyers, predicting their purchasing stages, and recommending optimal engagement strategies.
- Real-Time Data Updates: Ensures access to the most current information, allowing businesses to respond promptly to emerging opportunities.
- Advanced Segmentation and Filtering: Enables precise targeting by segmenting prospects based on various criteria, such as industry, company size, and engagement level.
Pricing:
Public pricing is not published.
8. 6Sense
6sense is another best intent data platform that empowers B2B organizations to identify and engage potential buyers demonstrating active interest. It provides actionable insights into buyer behavior, enabling sales and marketing teams to prioritize high-intent accounts and tailor their outreach effectively.
Product Features:
- Predictive Analytics: Utilizes AI-driven models to predict buying stages, assisting teams in engaging prospects at optimal times.
- Audience Building: Facilitates the creation of dynamic audiences using over 80 filters for segmentation and activation across channels.
- Advertising Integration: Enables targeted advertising campaigns across display, video, retargeting, and social platforms.
- Conversational Email: Leverages AI to craft personalized emails that qualify and convert accounts at scale.
Pricing:
It has a free plan. Paid plan pricing is not publicly disclosed.
9. DemandScience
DemandScience is a prominent intent data platform that enables B2B marketers to identify and engage with potential buyers exhibiting active interest. By leveraging advanced data analytics and artificial intelligence, it delivers actionable insights, enabling sales and marketing teams to target high-intent accounts effectively.
Product Features:
- Comprehensive Intent Data: Aggregates and analyzes buyer intent signals to reveal businesses expressing interest in specific topics, allowing for timely and targeted engagement.
- PurePredict Intent Engine: Combines intent signals from multiple sources to assess a company's likelihood to purchase, enabling precise segmentation and prioritization.
- Self-Serve Platform: Offers an intuitive interface for building campaigns, uploading creative assets, and segmenting data, simplifying campaign management.
- Targeted Email Campaigns: Enables reaching the right audience with precision-targeted email strategies, enhancing engagement rates.
Pricing:
Public pricing is not available.
10. Leadfeeder
Leadfeeder is a B2B intent data platform that specializes in identifying companies visiting your website and transforming anonymous traffic into actionable leads. By analyzing visitor behavior, this software enables sales and marketing teams to engage with potential customers demonstrating interest in their products or services.
Product Features:
- Behavioral Analytics: Tracks visitor interactions on your site, helping prioritize leads based on engagement levels.
- Lead Scoring and Filtering: Automatically scores and filters visitors using over 50 behavioral and firmographic filters to identify high-potential leads.
- Contact Information Retrieval: Provides access to a database of decision-makers, allowing users to find and connect with the right contacts within identified companies.
- Customizable Reporting: Offers tailored reports and dashboards to monitor website traffic, lead generation efforts, and sales performance.
Pricing:
It has a free version. Paid plan starts at €99 per month.
11. IntentData.io
IntentData.io is a specialized intent data platform that provides detailed, contact-level intent data, enabling businesses to identify individuals who demonstrate an active interest in products or services. This software provides precise insights, enabling sales and marketing teams to focus on high-potential leads and refine their outreach strategies.
Product Features:
- Contact-Level Intent Data: Unlike many providers that offer account-level data, IntentData.io delivers insights at the individual contact level, facilitating more personalized and effective engagement.
- GDPR Compliance: Ensures that all data collection and processing adhere to data protection regulations, maintaining high standards of privacy and security.
- Transparent Data Sourcing: Provides clear insights into data origins and collection methodologies, fostering trust and reliability in the data provided.
Pricing:
Pricing is not publicly available.
12. Datarade
Datarade is a comprehensive data marketplace platform that connects businesses with a vast network of over 2,000 data providers, facilitating the discovery and acquisition of diverse datasets, including B2B intent data.
Product Features:
- Extensive Data Provider Network: Access to a wide array of data categories such as geospatial data, commerce data, financial data, company data, and more, allows businesses to find the precise data they need.
- B2B Intent Data Sourcing: Facilitates the procurement of B2B intent data, helping marketers engage with quality leads by understanding purchasing intent through tracking company behavior and signals.
- Data Provider Comparisons: Enables users to compare different data providers, ensuring they select the most suitable sources for their specific requirements.
- Data Request Posting: Allows businesses to post specific data requests, inviting data providers to offer tailored solutions, thereby streamlining the data acquisition process.
- Marketplace for Data Providers: Offers data providers a platform to list their datasets, reaching a global audience and tapping into qualified budgets for data.
Pricing:
Public pricing is not available.
13. Lusha
Lusha is a prominent B2B sales intelligence platform that assists sales, marketing, and recruitment teams in connecting with their ideal prospects by providing accurate contact information and company details.
Product Features:
- Prospecting: Create tailored prospecting lists using advanced filters such as job title, industry, company size, and more.
- Buyer Intelligence: Target potential buyers based on intent data, identifying companies actively searching for solutions like yours.
- API Integration: Enrich data in various databases, systems, or applications seamlessly.
- Browser Extension: Access contact information directly from LinkedIn and other web pages using Lusha's Chrome extension.
- Engagement Tools: Connect with prospects directly from Lusha, utilizing AI-powered recommendations and automated outreach features.
Pricing:
It has a free plan. Paid plan starts at $14.95 per month.
14. Foundry ABM
Foundry ABM is a comprehensive B2B intent data platform that enables marketing and sales teams to effectively identify and engage with in-market buyers. By capturing and analyzing intent signals from various sources, Foundry provides actionable insights to drive revenue growth.
Product Features:
- Contact-Level Intent Data: Provides detailed insights at the individual contact level, enabling personalized engagement strategies.
- ABM Software Integration: Combines intent data with account-based marketing tools, facilitating targeted campaigns and improved conversion rates.
- Sales Acceleration Tools: Equips sales teams with the necessary data and assets within their existing CRM systems to expedite conversions.
Pricing:
Pricing is not publicly available.
15. G2
G2 is a leading B2B software review and intent data platform that helps businesses identify in-market buyers by leveraging authentic user-generated reviews and real-time intent signals. By analyzing buyer behavior across its platform, G2 provides actionable insights to sales and marketing teams, helping them engage prospects more effectively.
Product Features:
- G2 Buyer Intent Data: Tracks when businesses research software categories and vendors, providing insights into in-market buyers.
- Review-Based Intent Signals: Identifies prospects evaluating competitors or software in the same category.
- G2 Stack Integration: Offers visibility into the tech stack of potential customers, helping businesses tailor their outreach.
- Competitive Benchmarking: Provides insights into competitor positioning and customer perception.
- Audience Targeting for Ads: Enables businesses to run ad campaigns targeting specific G2 visitors with intent signals.
Pricing:
Public pricing is not available.
The Best Intent Data Platforms to Accelerate B2B Growth
Finding the right buyers at the right time is one of the biggest challenges in B2B sales. Modern B2B sales hinge on timing, relevance, precision, and intent data platforms offer all three. Instead of relying on static lead lists or generic campaigns, sales and marketing teams can now act on real-time behavioral signals from high-intent prospects. These platforms monitor online research behavior across websites, content hubs, and search activity to surface buying interest early.
Without clear intent signals, sales teams waste time on unqualified leads, and marketing efforts miss the mark. Intent data platforms solve this by identifying companies actively researching solutions like yours, allowing for precise and timely engagement.
This curated list of the top 15 intent data platforms covers both market leaders and agile newcomers. You’ll find options offering everything from advanced account identification and multi-touch attribution to CRM integrations and AI-powered lead scoring. Whether you're optimizing an ABM strategy or refining outreach cadences, these tools help shorten sales cycles and elevate targeting accuracy.
Key considerations such as pricing models, compliance standards, integration depth, and signal accuracy are broken down to support decision-making. With the right platform, your team can confidently engage buyers before the competition does—and with far more relevance.
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