
Hello to whoever is reading this. I'm Janhavi, a lawyer who went through a series of unfortunate events and realised that law isn’t for her. I stumbled on marketing by accident (as most of us do, I presume) and fell in love with it. From writing a simple 800-word blog post for a coaching center to creating content for SaaS companies around the world, my professional trajectory has been nothing short of a rollercoaster!
But that's about work. Aside from writing long-form articles, I like to travel, bake, read, and watch psychological thrillers. I spend my free time incessantly finding new things to learn about, be it philosophy, politics or new countries I can travel to for cheap.
To quote Walt Whitman, "I am large; I contain multitudes". If you’re curious to find out more or just want to yap about life, feel free to connect with me on LinkedIn and catch up!
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Understanding Customer Churn Prediction in 2024
Imagine working hard for months to close the deal with a prospect, only for them to churn in less than a year. There could be several reasons, such as:
- Poor customer service
- Choosing a competitor's solution
- Users not achieving their KPIs
Reducing customer churn is vital for businesses because it ensures customer satisfaction and boosts profitability. The best way to avoid high churn rates is to predetermine the customers at a churn risk.
In this article, we'll detail how customer churn prediction is the key to reducing churn and keeping the cash flowing in 💸
What is Customer Churn Prediction?
Customer churn prediction involves analyzing data to detect customers likely to cancel subscriptions. SaaS businesses use this analysis to identify at-risk customers, leading to cost savings and improved customer lifetime value.
Analyzing churn through data-driven insights can help your business understand patterns and provide a roadmap for improvement. For example, if your surveys reveal that your platform has a complicated onboarding process – you can direct users to your onboarding specialist to assist them.

Why is Customer Churn Prediction important?
Losing customers is always costly. However, the costs involved go beyond the revenue lost from the customers who leave. It also includes the marketing expenses required to find new customers to replace the old ones. In many cases, the amount spent on acquiring a new customer is not covered by the amount paid during their time with the company. This means that customer acquisition is usually more expensive than customer retention.
Plus, unhappy customers share their experiences with others, impacting the company's reputation and customer acquisition budget. Businesses must predict churn and take action beforehand to prevent customers from leaving.
Once you know a customer is going to churn, you can take actions such as:
- Providing more targeted re-engagement campaigns
- Launching incentives such as loyalty programs that encourage them to stay
- Creating educational material that is tailored toward their specific needs
- Ensuring accessible and improved customer support
How to Build a Customer Churn Prediction Model
Creating a churn prediction model can help businesses retain customers and sustain growth. Using data analytics and machine learning, companies can identify which customers are likely to leave and take action to prevent it.
Here are the key steps to develop an effective churn prediction model ⬇️
- Data collection and review
Ensure that the data is accurate by handling missing values, removing duplicates, and converting it into a suitable format for analysis. Before moving on to calculations, reviewing the data for accuracy and validity is crucial. Every piece of customer info is valuable in the upcoming churn calculations, so it's worth ensuring accuracy.
- Model selection
Select an appropriate machine learning algorithm for churn prediction, such as logistic regression, decision trees, random forests, or gradient boosting machines. Split the data into training and testing sets, train the model, and tune hyperparameters to optimize performance. Evaluate the model using testing data and cross-validation. Deploy the model into production to make real-time predictions and prevent churn.
- Use an automated predictive model
Do people with lower NPS scores tend to leave more? Are they evaluating competitor solutions? You can predict who might leave by spotting these signs in the data. You must use machine learning with a dataset containing all the information you have about customers who stayed and those who left. The algorithm learns from this historical data to understand how different factors relate to churn. Then, it can predict if future customers with similar behaviors might leave or stay.
💡Factors can help you identify customers evaluating competitor solutions by helping you track when they visit their G2 pages.
- Establish retention strategy
Optimize your retention strategy by prioritizing actions based on the probability of customer churn. When customers first sign up, use checklists and personalized help to ensure they understand and use the product. As they keep using it, watch out for signs they might leave. For instance, if they're not using a feature they need, you can send them helpful tips to get them back on track.
- Track results regularly
Continuously monitor the churn prediction model's performance and update it with new data periodically to ensure it remains effective as customer behavior evolves. Before introducing any further changes to your plan, collect enough data to measure the real impact of your efforts.
Your churn model will provide probabilities for various customer segments. It's essential to keep testing new strategies and recording the impact on these segments. While creating a mathematical model of churn requires time and resources from your team, each test can help you create a better model for the future.
6 Customer churn prediction best practices
Now that you know how to build a churn prediction model, here are a few handy tips you must remember to prevent customer churn:
1. Segment Customers
After obtaining your data, it's time to shift your focus towards the users and begin segmenting them. Since users have distinct needs and usage patterns, they don't churn for the same reason. Hence, it's essential to categorize them into separate segments. You can segment them based on their:
- Demographics, such as location, region, company size, and the year they signed up for your company.
- Behavior and usage, such as how often they log in, whether they use a particular feature more or less, or whether they have completed the onboarding process.
- Contract terms include pricing plans and whether customers signed up for a monthly, quarterly, or yearly deal.
You can design retention strategies and marketing campaigns tailored to specific customer segments by segmenting customers based on their churn likelihood and characteristics. Domain knowledge or clustering techniques can help you define meaningful segments.
2. Monitor product usage data of existing customers
Product usage data captures how and when customers use your software. Important data points include feature usage, customer behavior, clicks, and other metrics such as time-to-value and product stickiness.
To build an effective model, it's important to consider some key product usage data points such as:
- Monitor feature usage data to show users' engagement with your product's features, indicating popularity and relevance.
- Observe users’ actions within your product, like when they use it, how long they use it, which features they engage with, and how they progress through it.
- Track the number of times a user clicks or interacts with a UI element, such as a button, checkbox, text area, or menu.
- Track other product usage data such as time-to-value, product stickiness, interactions, and more.
3. Keep an eye on customer success metrics
Understanding your users' success with your product is crucial in determining if they will continue using it. Surveys such as NPS and CSAT can be used to measure customer success. An NPS score of less than 7 or 8 means you may need a win-back campaign or value incentive to change their attitude towards your product. NPS measures loyalty and willingness to recommend, while CSAT measures customer satisfaction. Conduct these surveys periodically to track customer success and satisfaction.
4. Gather customer feedback regularly
Apart from gathering feedback through conventional ways, you can use various other forms of customer feedback to gain insights into their experience with your product or service. For example, in-app surveys can provide you with contextual input from users. You can use them to find out about your customer's overall satisfaction with your product, their experience with a particular feature, any issues they may have faced, or even the features they would like you to add or implement. This can be very helpful in understanding the general sentiment of users and identifying areas of improvement or strengths.
To promptly address issues and demonstrate responsiveness to user input, incorporate real-time feedback loops within your product. Acknowledge the feedback received through in-app surveys and communicate any actions taken to address user concerns.
5. Enhance customer experience
You can streamline the customer experience using automated onboarding, self-service options, and personalized support. Furthermore, you should use customer feedback to identify areas of improvement and proactively address any customer dissatisfaction rather than reacting after the fact.
6. Improve customer service
Respond promptly to inquiries and complaints, offer helpful advice, and measure performance using metrics like support tickets, call center response times, and social media interactions. Monitor these metrics to gain insights into customer service trends and effectiveness.
Customer Churn Prediction: Key Steps & Benefits
Predicting customer churn helps businesses retain clients and reduce acquisition costs through data-driven strategies.
1. Key Steps in Churn Prediction: Data collection, feature selection, model selection (Logistic Regression, Decision Trees, Random Forests, Gradient Boosting), model training, and real-time monitoring.
2. Essential Features: Customer tenure, usage frequency, service interactions, and engagement metrics.
3. Strategic Benefits: Identify at-risk customers, implement targeted retention efforts, and enhance profitability.
Leveraging churn prediction models enables businesses to proactively improve customer retention and long-term growth.
Wrapping up
Reducing customer churn is crucial for businesses as it directly impacts long-term revenue, customer loyalty, and overall business stability. However, understanding why customers leave requires analyzing data and tracking various metrics over time. Effective churn analysis involves monitoring overall customer turnover rates and identifying factors contributing to attrition.
Businesses can use advanced analytics and machine learning techniques to identify potential churners and implement targeted retention strategies.
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Apollo vs Zoominfo: Choose the Right Sales Intelligence Tool
Sales teams struggle to find the right leads because choosing the right sales intelligence tool is challenging. With so many options in the market, it’s hard to know which platform delivers the most value.
Choosing the wrong tool can cost you time, money, and even missed revenue opportunities. Apollo and ZoomInfo are two popular solutions, but each has its own strengths and limitations. Which one will help your team hit its sales targets without breaking the bank?
This article will compare Apollo vs. ZoomInfo, covering features, pros, cons, and pricing so you can make an informed choice. Plus, we’ll introduce Factors.ai, a data-driven alternative that combines sales intelligence with actionable insights and revenue impact measurement. Read on to find the best solution for your sales team.
TL;DR:
- Apollo: Offers a cost-effective solution with key features like enriched contact data, email automation, and CRM integrations. Suitable for startups and mid-market companies looking for a budget-friendly option.
- ZoomInfo: Provides highly accurate and comprehensive data with advanced search filters and intent data capabilities. Ideal for larger enterprises that require robust sales intelligence.
- Factors.ai: Goes beyond basic sales intelligence by providing a holistic view of sales and marketing data, integrating attribution, and measuring revenue impact for more data-driven decision-making.
- Feature Comparison: ZoomInfo excels in data quality, while Apollo is more affordable with strong email sequencing capabilities. Factors.ai stands out with its multi-channel attribution features and actionable insights.
- Alternative Recommendations: Apollo is a good alternative to ZoomInfo for budget-conscious teams, while ZoomInfo remains a solid choice for those who prioritize top-tier data accuracy. Factors.ai offers a more comprehensive approach to B2B sales intelligence, connecting sales efforts to revenue impact.
Apollo Overview

Key Features
Apollo is a sales intelligence platform that helps B2B sales teams streamline their lead generation and outreach processes. Here are some of its key features:
- Enriched Contact Data: Provides access to over 250 million contacts, with email addresses, phone numbers, and company information.
- Email Sequencing: Built-in email automation allows for the creation of creating personalized email sequences.
- CRM Integrations: Seamlessly integrates with Salesforce, HubSpot, and other popular CRM platforms.
- Lead Scoring: Uses AI to rank prospects based on their likelihood to convert.
- Engagement Tracking: Monitors email opens, clicks, and replies for better follow-up strategies.
Pros and Cons
(Based on reviews from G2, TrustRadius, and Capterra)
Pros:
- Affordable Pricing: Users appreciate Apollo's budget-friendly pricing, making it suitable for startups and mid-sized businesses.
- Strong Email Sequencing Capabilities: The tool's email automation features are highly rated for ease of use and effectiveness.
- User-Friendly Interface: The platform is easy to navigate, even for sales teams with little technical experience.
- Reliable Data Quality: While not as comprehensive as ZoomInfo's data, Apollo's is considered accurate and useful for most sales teams.
Cons:
- Limited Data Accuracy for Smaller Companies: Some users report that contact data for smaller companies is less reliable.
- Basic Reporting Features: Reporting capabilities are not as advanced as ZoomInfo offers.
- Limited Intent Data: Apollo lacks robust intent data, which can be a drawback for teams prioritizing account-based marketing.

Pricing
Apollo offers a more flexible pricing structure than ZoomInfo. Plans for basic features start at around $39 per month per user. Enterprise-level plans are available for teams requiring more extensive data and capabilities.
ZoomInfo Overview

Key Features
ZoomInfo is a leading sales intelligence tool known for its extensive contact database and high data accuracy. Key features include:
- Comprehensive Contact Database: Access to a vast database with millions of B2B contacts, including direct dials and verified email addresses.
- Advanced Search Filters: Allows sales teams to filter contacts by industry, job title, company size, and more.
- Intent Data: Identifies companies actively searching for products or services related to yours.
- Sales Automation: Provides automated workflows for outreach, including email templates and engagement tracking.
- CRM and Marketing Automation Integrations: Integrates seamlessly with tools like Salesforce, Marketo, and HubSpot.
Pros and Cons
(Based on user feedback from G2, TrustRadius, and Capterra)
Pros:
- High Data Accuracy: Users consistently praise ZoomInfo for its top-tier data accuracy and contact coverage.
- Robust Intent Data Capabilities: The platform provides actionable intent data for account-based marketing efforts.
- Advanced Search Functionality: Offers more granular search filters compared to Apollo.
- Comprehensive Integrations: Integrates well with most major CRM and marketing automation platforms.
Cons:
- Expensive Pricing: ZoomInfo's pricing is a significant investment, making it more suitable for larger sales teams and enterprises.
- Steep Learning Curve: The platform's numerous features can be overwhelming for new users.
- Occasional Data Gaps: Some users report gaps in data coverage for international contacts.

Pricing
ZoomInfo's pricing is customized based on the number of seats and features required. You can check out Zoominfo pricing here
Why Apollo is a Good ZoomInfo Alternative
- Budget-Friendly: Apollo's pricing is significantly more affordable, making it a great choice for startups and mid-sized companies that need a cost-effective solution.
- Email Sequencing: The tool's robust email automation capabilities are highly rated and can replace the need for a separate outreach tool.
- User-Friendly: The platform is straightforward and easy to use, minimizing the need for extensive training.
Why ZoomInfo is a Good Apollo Alternative
- Data Accuracy: ZoomInfo offers superior data quality, especially for enterprise-level sales teams that require the most accurate contact information.
- Robust Intent Data: ZoomInfo’s intent data capabilities are highly valuable for companies focused on account-based marketing.
- Comprehensive Search Filters: The advanced filtering options help sales teams target prospects more precisely.
Why Factors.ai is the Best Alternative to Both
Key Features of Factors.ai
Factors.ai is a robust analytics and attribution platform designed to provide more than just contact information. Its features include:
- Multi-Channel Attribution: Factors.ai connects marketing efforts across multiple channels, providing insights into what truly drives sales conversions.
- Revenue Impact Measurement: Measures the ROI of sales and marketing activities by linking campaign data to actual revenue outcomes.
- Lead and Account Scoring: Advanced AI-driven scoring helps sales teams prioritize high-quality leads based on multi-touch attribution data.
- Customizable Dashboards: Tailored reports and dashboards for sales leaders to track performance across different stages of the sales funnel.
- Seamless Integrations: Works with popular CRMs and marketing tools like Salesforce, HubSpot, Marketo, and Google Analytics.

Benefits Over Apollo and ZoomInfo
- Holistic View of Sales Performance: Factors.ai offers a broader scope than Apollo and ZoomInfo by combining sales intelligence with multi-channel attribution and revenue measurement.
- Data-Driven Decision Making: Enables sales leaders to allocate resources more effectively by identifying high-ROI activities.
- More Cost-Effective Than ZoomInfo: Provides a powerful suite of tools at a more competitive price than ZoomInfo, while still offering deeper insights than Apollo.
- Improved Alignment Between Sales and Marketing: Factors.ai’s focus on revenue impact ensures both sales and marketing teams are working towards the same goals.

Choosing the Right Sales Intelligence Platform
Apollo and ZoomInfo are leading sales intelligence tools, each catering to different business needs.
1. Apollo Overview: Affordable and user-friendly, ideal for small to mid-sized businesses. Offers 275M+ contacts, AI-driven data verification, CRM integrations, and sales engagement features like email automation.
2. ZoomInfo Overview: Comprehensive B2B database with 600M+ profiles, advanced search filters, real-time job alerts, and deep analytics. Best suited for large enterprises needing robust data and integrations.
3. Key Differences:
- Pricing: Apollo is cost-effective; ZoomInfo is premium-priced.
- Features: Apollo focuses on sales engagement; ZoomInfo provides deeper analytics and extensive firmographic data.
- Best For: Apollo suits smaller teams; ZoomInfo is ideal for complex, data-driven organizations.
Selecting the right platform depends on business size, budget, and data requirements.
Conclusion
Both Apollo and ZoomInfo are excellent tools for B2B sales teams, but each has strengths and weaknesses. Apollo is ideal for smaller teams and companies that need a budget-friendly option with strong email automation features.
ZoomInfo is the better choice for larger enterprises prioritizing high-quality data and advanced intent data capabilities.
However, Factors.ai emerges as the best alternative for sales teams seeking a more comprehensive approach to sales intelligence. Its multi-channel attribution and revenue impact features go beyond what Apollo and ZoomInfo offer, making it an excellent choice for sales leaders who want to link sales activities directly to revenue outcomes.
If you're looking for a platform that combines sales intelligence with actionable insights and advanced analytics, Factors.ai is the tool for you.
Book a demo today to learn how Factors can help you supercharge your sales strategy.
Also read, Factors vs ZoomInfo: Pros and Cons.
FAQs
Q1. Is Apollo a cheaper alternative to ZoomInfo?
Yes, Apollo is generally more affordable than ZoomInfo, making it a good option for small to mid-sized businesses.
Q2. Does ZoomInfo provide intent data?
Yes, ZoomInfo offers robust intent data capabilities to help identify companies actively searching for relevant products or services. However, Factors.ai gives a more holistic approach to using intent data for your GTM efforts.
Q3. How does Apollo's data accuracy compare to ZoomInfo's?
While Apollo provides reliable data, ZoomInfo is often considered to have superior data accuracy, especially for large enterprises
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Top 10 Lead Forensics Competitors for Visitor Identification in 2024
Looking for Lead Forensics competitors to better identify and enrich anonymous accounts engaging with your business? You're in the right place. Here's our review of the top 10 Lead Forensics alternatives in 2024
In this article, we’ll cover:
- Lead Forensics' features, limitations, and pricing
- Top 9 Lead Forensics competitors — including their features, limitations, and pricing
- Factors you should consider when investing in an account intelligence tool
About Lead Forensics
Lead Forensics is a popular visitor identification software that works with over 60,000 customers worldwide. The tool helps businesses identify companies visiting a website using reverse IP-lookup technology.
Some of its key features include:
- Real-time website visitor tracking
- Large database regularly updated with B2B IP addresses
- Access to contact-level data such as email IDs and phone numbers
Lead Forensics offers two plans: Essential and Automate
Although there’s not much clarity about the pricing on their website, here’s our comprehensive breakdown of Lead Forensics Pricing
Why look for a Lead Forensics Alternative?
Lead Forensics is a widely used tool in the account intelligence space. That being said, no solution is without its flaws. Here are a few reasons why B2B marketers and sales folk consider Lead Forensics competitors.
Lack of Granularity in Data: Users have stated that they prefer to gain access to deeper insights with the data collected by the tool

Steep Pricing: Customers across review platforms have stated that Lead Forensics can be relatively pricey for SME businesses looking for cost-effective solutions

Learning curve: Users on G2 have reported that the tool presents certain complexities, leading to a slightly steep learning curve

What to Look for in a Lead Forensics Alternative
- Granular Data: Look for a solution that offers in-depth insight into when a high-fit and high-intent account visits your website. This means access to technographic and firmographic data as well.
- Real-Time Notifications: Ensure your sales and marketing teams act right when target accounts visit your website. Select a tool that sends real-time alerts on Slack and MS Teams instead of just emails.
- Robust Integration Options: Invest in a platform that allows flexible integration with existing tools in your tech stack.
- Ease of Use: Make sure you select a platform that is easy to navigate and has a clean UI
- Broader ABM functionality: While identifying web visitors is one part, taking actionable steps with this data is equally important. Opt for a tool that gives you the ability to execute your ABM strategy without the need to switch between multiple platforms
- Account and Engagement Scoring: Find a tool that tells you how much your prospects engage with your website so you can appropriately target your marketing and sales efforts
- Intent Data from Multiple Platforms: Your LinkedIn and G2 profiles are lead-generation goldmines, so invest in a solution that gives you
Top 10 Lead Forensics Competitors in 2024
There are many Lead Forensics competitors in the market today, but we’ve researched and hand-picked the best ones for you. Here’s all you need to know about the top 10 visitor identification and account intelligence tools among B2B companies ⬇️
1. Clearbit

Clearbit is a marketing intelligence tool for B2B businesses that offer users visitor deanonymization, along with intent data, contact data of leads & firmographic data. The tool offers users a large collection of data sets, using publicly available data on the internet, proprietary data, and a large language model (LLM) that organizes unstructured data into usable, standardized modes of information.
Key Features
Clearbit offers B2B companies a three-part solution: Enrich, Reveal, and Capture.
- Enrichment: Clearbit’s vast database comprises over 250 data sources and millions of data points, allowing users to easily obtain novel leads.
- Reveal: The tool uses AI-powered deanonymization with data in multiple languages to help users recognize lucrative advertising initiatives and high-intent accounts.
- Capture: Clearbit’s seamless integration capabilities allow it to capture all relevant information from your CRM and streamline sales and marketing processes.
💡Check out Factors’ new partnership with Clearbit
Limitations
- Relatively high pricing compared to other tools offering similar capabilities

- Users find Clearbit’s integrations immensely useful. However, they find that its data accuracy levels could be higher.

Pricing
TrustRadius lists Clearbit’s pricing as $20,000 annually, but the company does not have publicly available pricing information on its website. Clearbit offers flexible pricing on its website, which depends on the user’s contact creation needs, web traffic, and database size.
2. Visitor Queue

Visitor Queue is a visitor identification tool that businesses use to identify prospective clients. You can then use it to reach out to decision-makers from the companies that you’re targeting.
The tool also provides names, contact information, location, and social media links for the businesses visiting your website. It ensures compliance with local and international privacy laws by relying entirely on publicly available data pulled from a variety of sources.
Key Features
Visitor Queue offers its clients:
- Real-time visitor identification
- Website personalization
- Anonymous website visitor tracking.
Limitations
- It does not have as large a database of companies as many competitors
- It sometimes identifies internet service providers (ISPs) as visiting businesses.

Pricing
Visitor Queue offers five payment tiers depending on the number of leads a client requires from them per month. Here are Visitor Queue’s payment plans:
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3. Factors.ai
Factors is an account intelligence and analytics solution that connects with industry-leading data partners to provide IP-based deanonymization. It also provides robust account analytics functions including multi-touch attribution, account scoring, path analysis, and more.
Key Features
Factors offers its clients versatile, comprehensive features, including:
- IP-based B2B account identification across the website, product reviews & ad impressions, with match rates powered by 6sense and Clearbit
- Real-time alerts across Slack & MS Teams to stay on top of high-intent accounts are live and engaging
- Account scoring where you can create your own scoring rules to score and qualify and segment high-intent accounts based on cross-channel engagement
- G2 and LinkedIn intent signals to identify how prospects are engaging with your profile
- Workflow automation that allows you to push high-fit and high-intent prospects to mail sequencing tools, push to LinkedIn retargeting audience, and more with webhooks
- Robust analytics and attribution that gives you complete overview on how buyers act at each stage of the customer journey.
-
💡Check out how Factors helped Drivetrain 3x their sales engagement
Limitations
- Factors doesn’t offer native contact enrichment unlike other the more established platforms on this list but integrates with major enrichment tools like Apollo and Zoominfo

Pricing
Factors offer a free plan along with 3 other tiers:
- Free
- Basic
- Growth
- Custom
Learn more about our pricing here
4. Happierleads

Happierleads’ visitor identification tool enables you to reach out to, and target leads that aren’t currently converting into clients. Happierleads’ automated solutions enable users to follow up with visitors and retarget them on autopilot. Its large database of companies also makes for quicker, easier visitor identification.
Key Features
Happierleads offers users four solutions:
- Web Visitor Identification, which helps clients understand which visitors to target
- Prospector, a solution that enables users to contact decision-makers for over 60 million companies
- Enrichment, which adds missing information about leads
- Outreach Software, which sends cold emails to target prospects
Limitations
- Users have reported that the platform can be unintuitive and difficult to navigate

- Does not offer dedicated engagement analytics
Pricing
Happierleads offers 4 different pricing plans based on the company’s growth stage:

5. KickFire (now part of Foundry)
KickFire identifies leads who are engaging with your company and segments them according to intent. KickFire allows you to prioritize leads based on intent segmentation. It also allows users to see which types of content resonate the most with their target audiences. It is now a part of Foundry as of 2024.
Key Features
KickFire offers users the following features:
- Data verified by humans and normalized across the sales and marketing platforms
- Prompts that offer actionable sales and marketing insights
- Easy installation and buyer identification.
Limitations
- Customers have reported that the filtered results aren’t accurate and lack granularity when compared to other tools in the market

Pricing
KickFire does not offer pricing information publicly.
6. LeadLander

LeadLander’s visitor identification solution gives you employee contact information for priority leads. The tool offers users contact profiles and key data points that can help companies close more deals. It also provides user journey information and the web pages each visitor has seen.
Key Features
- De-anonymization
- Customer behavior and journey data
- Key contact information for high-priority leads
Limitations
- Sometimes gives cable or ISP addresses in place of visitor data
- Account scoring and engagement scoring capabilities are limited

Pricing
LeadLander offers 2 pricing plans:

7. LeadInfo

LeadInfo de-anonymizes website visitors for B2B clients using their extensive data set. They match the visitor’s IP address against their vast database. Their clients obtain an overview of website users, the companies they belong to, and their behaviors.
It offers users various one-click integrations and worldwide coverage to ensure seamless lead generation. It also lets B2B companies view website visitors in real-time.
Key Features
Leadinfo’s key features include:
- A vast dataset of companies
- Global coverage
- 60+ one-click integrations
- Real-time website visitor information
Limitations
- Limited dashboard capabilities
- Users state that pricing is slightly on the higher end compared to tools with similar capabilities

Leadinfo Pricing
Leadinfo’s pricing model uses a sliding scale based on the number of unique companies recognized per month on their clients’ websites.
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8. Albacross

Albacross’s account intelligence offerings help users nurture leads visiting their websites. They help clients discover unseen purchasing intent through their deanonymization feature, thereby generating more pipeline and accelerating sales.
Key Features
Albacross offers its users:
- Visitor deanonymization
- Real-time alerts for priority prospects
- A global database of companies
Limitations
- Albacross doesn’t offer as many integrations as its counterparts
- Software has a relatively steep learning curve
- Doesn’t offer workflow automation

Albacross’s interface helps users organize data intuitively. However, small businesses have found that the tool may be more suited to larger organizations due to informational gaps in Albacross’s database.
Pricing
Albacross offers users two pricing models: Self-service and Growth.

9. Leadfeeder (now Dealfront)
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Leadfeeder’s visitor identification capabilities help users convert page views into valuable pipeline.
Leadfeeder’s four-step plan to uncover hidden leads visiting their users’ websites is to identify, qualify, collect, and send leads. This ensures that their users obtain high-value leads that have a better chance of converting.
Key Features
Leadfeeder’s features include:
- Website visitor tracking
- Account-based marketing, and
- Sales prospecting.
Limitations
- Limited integrations
- Does not offer real-time alerts for website visitors
- Lack of engagement scoring and workflow automation

Pricing
Leadfeeder offers users two payment plans:

💡Compare Albacross and Leadfeeder
10. Warmly

Warmly is a sales orchestration platform that uses AI to identify, track, and connect with website visitors who are actively looking to buy. They offer workflow features that automate sales prospecting for SMB-sized revenue teams.
Key Features
- Autonomous Sales Orchestration
- Automated Intent-Driven Outreach
- Website deanonymization
Limitations
- Massive pricing jump from the free plan
- Customers have mentioned they would like additional filters to better segment their data
- Users have reported that the tool has a steep learning curve

Pricing
Warmly offers a free plan along with a business plan for $1200/mo and an enterprise custom pricing.

Top Lead Forensics Alternatives
Visitor identification software helps businesses track website visitors and generate leads through reverse IP lookup.
- Top Alternatives: ZoomInfo Sales, Visitor Queue, Clearbit, Salespanel, and Leadfeeder.
- Key Features: Real-time visitor tracking, lead scoring, CRM integration, and enhanced B2B contact data.
- Strategic Benefits: Improve lead generation, personalize outreach, and streamline sales processes.
Choosing the right alternative depends on data accuracy, integration capabilities, pricing, and business-specific needs to optimize lead identification and conversion.
Choose the Right Account Intelligence Tool For You
Deanonymization is essential for B2B companies to expand and target high-value prospects. Your account intelligence tool should also help you qualify and activate high-intent accounts visiting your website. Factors analytics and attribution platform helps you evaluate and iterate your sales and marketing campaigns so you can turn prospects to paying customers in no time.
Its no-code integrations and robust reporting make for an easy user experience with a minimal learning curve.
Get in touch with us today to find out how Factors’ account intelligence capabilities can help your company minimize pipeline leakage and increase efficiency and revenue.
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Improve LinkedIn Ads Targeting with Audience Builder
When you think of launching an ABM campaign, it’s natural to consider running LinkedIn ads. All you need to do is build and upload an audience list of your target accounts and launch your ads… right? Unfortunately, creating audience lists isn’t a walk in the park.
Your ability to maximize the value of your ads depends heavily on how you target them. If you want to build the perfect audience list, you need to look through mountains of data across multiple tools and Excel sheets while manually categorizing it according to your campaign goals.
Luckily, we have “Audience Builder” to prevent you from wasting your money.
In this article, we’ll show you how using Audience Builder is an effective way for you to target your audience on LinkedIn 🎯
Audience targeting: why the old way doesn’t work
Marketers typically build multiple audience lists for several different marketing initiatives, such as:
- ICP lists
- ABM lists
- Retargeting lists
- Webinar lists
- Intent data lists
- SDR lists, etc.
You might rely on LinkedIn’s native targeting filters to build your target account list. However, this comes with a set of challenges, such as:
- LinkedIn native targeting filters don’t include intent data, making it difficult to specifically target high-intent accounts
- LinkedIn’s job titles and industry tags are still being updated, so you might unintentionally target accounts that don’t fall under your ICP.
Of course, you can also build target account lists outside the platform via Apollo or Zoominfo and upload them to Campaign Manager. However, building out and vetting this list while sorting through different data sets would be time-consuming. Let’s say you want to build a list excluding your existing customers or those who have already signed up for a demo. It becomes tedious to scope out and filter every single account. Plus, you also have to continuously update this list every day according to when prospects book demos.
Now that’s A LOT ☠️
Abhishek at Descope explains why they faced a challenge when creating audience lists for their LinkedIn ad campaigns:
“Most tech companies have very complex buying groups with multiple stakeholders where the decision-maker and influencer differ. We were looking for a scalable way to craft the right message for the right buyer role at the right organization size without blowing the company’s budget.” – Abhishek Iyer, Director of Marketing at Descope.
For all these reasons, you need a tool that consolidates and integrates all your account data across multiple tools and automatically creates an audience list of accounts interested in your solution. Fortunately, your search ends here!
Introducing Audience Builder
Audience Builder allows you to build any audience from your Factors data and automatically sync these lists directly to LinkedIn. Let’s show you how:
Segment your audience lists based on intent data
Let’s say you want to show your ads specifically to accounts who visit your pricing page. You can use the event as a trigger to add them to a LinkedIn audience. Now, you can show ads to product-aware accounts, aiming to engage them further after they've shown interest.
You can skip the guesswork and leverage the power of intent data to target the accounts genuinely interested in your product. You avoid wasting ad spend and can have your GTM team prioritize the right prospects to meet your pipeline targets

Sync data from multiple sources
Every marketing team uses various tools across their tech stack, each with different capabilities. However, syncing data across these tools to create an airtight audience list can be tricky.
Let’s say you use Salesforce. Since Salesforce doesn’t have a native sync with LinkedIn, you have to manually sort and build the list before uploading it to Campaign Manager. Plus, Salesforce doesn't offer website intent data or G2 intent data, so you cannot filter accounts that are genuinely interested in your solution. That’s where Factors comes in.
We help you unify end-to-end B2B customer journey data from G2, Linkedin, CRMs, and MAPs, giving you insights into every customer segment, their intent signals, and how to reach them effectively.

Here’s an example of how Descope uses the Audience Builder feature to build their lists:
“Factors provides granular visibility into accounts visiting our website as well as their engagement across G2 and other channels. Accordingly, we receive tons of insight into account activity without the need for form submissions or sign-ups.
Based on this, we’ve created 3 audience segments: Top, middle, and bottom of the funnel. These audiences are pushed into LinkedIn campaigns and served tailored ads based on their sales cycle stage.” – Abhishek Iyer, Director of Marketing at Descope
Audience Builder use cases
Now, you can leverage every bit of GTM data to create and activate the most relevant audiences. Here are a few ways you can use this shiny new feature to supercharge your LinkedIn ads:
- US-based software companies with 500+ employees that visited the pricing page >2 times and are not in the CRM: When ICP accounts visit a high-intent page like your pricing or demo booking page, they are far more engaged than just regular website visitors. You can create a list of such accounts in your CRM and launch a retargeting campaign where you can use ads to drive consideration for your product.

- ICP accounts that clicked on a search ad but failed to convert: Suppose a set of accounts clicked on a search ad that includes a feature keyword. You can use this data to push these accounts to a list that shows ads related to the relevant feature. Plus, you can add a condition to exclude companies who booked a demo.

- Enterprise Software and IT services companies that engage with more than 5 pages of your G2 category: When you notice accounts engage with your G2 page, they are evaluating your solution. Create a list targeting decision-makers and launch an ad campaign highlighting your best reviews and case studies.

- ABM target accounts that viewed LinkedIn ads and then visited the website: Prospects that visit your site after clicking an ad are likely problem-aware, so you can create an account list and add them to a sequential ad campaign to move them further down the funnel.
Once Descope used Factors to build audience lists, they saw positive results and could easily target their ICP accounts without sifting through loads of data across their tech stack:
“Factors is already playing a key role in helping us make our LinkedIn paid spend more efficient. Even if one person from a specific account visits our website, Factors helps us target decision-makers and the larger buying committee as a whole to ensure that all the right people from a target account see our ads. Ultimately, this helps our LinkedIn ad budgets go that extra mile.” – Abhishek Iyer, Director of Marketing at Descope.
Enhancing LinkedIn Ad Targeting with Factors.ai's Audience Builder
Factors.ai’s Audience Builder refines LinkedIn ad targeting by leveraging intent data for precise audience segmentation.
- Targeting with Intent Data: Identify high-intent accounts, such as those visiting pricing pages.
- Automated Audience List Creation: Integrates data from multiple sources to streamline segmentation and reduce manual effort.
- Direct LinkedIn Sync: Ensures ads reach relevant prospects in real-time, boosting engagement and conversions.
By addressing limitations in LinkedIn’s native filters—such as outdated job titles and lack of intent data—Audience Builder enhances targeting accuracy, improves campaign performance, and drives higher ROI.
Join the waitlist today
Building a solid audience list is key to targeting your ideal prospects. With AdPilot, you can use data-driven insights to effectively target the right accounts at the right time and double your LinkedIn ROI. Speak to our experts today to learn how AdPilot can revamp your LinkedIn ads strategy.

LinkedIn Industry Tags 101: What Marketers Must Know
LinkedIn is truly the place to B2B, isn’t it?
80% of B2B marketers say LinkedIn is part of their advertising strategy because 4 out of 5 of its 900 million members drive business decisions, making it a key platform for lead generation. Marketers can launch ad campaigns to target decision-makers from small businesses to Fortune 500 companies worldwide.
LinkedIn’s robust campaign manager platform allows companies to set their targeting criteria based on 20 different attribute categories, such as company, job experience, education, demographics, interests, and traits.

However, while LinkedIn campaign manager is a boon for running B2B ads, there's room for refinement when it comes to the ad platform's industry tag categorization and audience targeting mechanism.
The LinkedIn industry list currently consists of 24 main categories and 148 subcategories as applicable industries for company profiles. These categories are presently visible for company pages but are yet to be updated on Campaign Manager.

While these categories cover a wide range of industries, this article explores why they may still be insufficient — and how we can overcome the hurdle of vague industry tags to optimize ad performance ⬇️
How Does LinkedIn Campaign Manager Define Industries?
LinkedIn defines industry as the company's primary industry, which is where the member is employed, as stated by the company. Additional industries may be inferred about the company and included for targeting.
Individuals can’t choose the industry but rather get assigned the company's industry to which they are attached.
The problem arises when there is limited clarity on which industry a particular company belongs to. When selecting the industry option of a LinkedIn company page, the creator or page admin determines the industry. Since these are subjective, irregularities can occur especially when a company can come under two different industries.
For instance, a health tech company can come under “health, wellness and fitness,” “hospital and health care” or “software development”
Let’s look at this with a detailed example 🔽
Suppose you want to showcase your ad to decision-makers working in fintechs specifically. Here are examples of 3 fintech companies and how LinkedIn identifies their industries:
1. RazorpayXPayroll is placed under “IT services and consulting,” whereas it’s payroll software.

2. PayPal & Payoneer are similar platforms that facilitate international bank transfers but are under different industry tags.


As you can see, all 3 companies are virtually the same but are categorized differently on Linkedin. Seems confusing, right?
You risk losing out on ICP companies or worse you spend on irrelevant companies that are not your ICP because LinkedIn's categorization is different from your expectations
For instance, if you want to target fintechs and pick “financial services” in campaign manager, you’d also end up advertising to banks and investment companies.
Or if you pick “software and development,” your ads are shown to every other software company, regardless of whether they come under your ICP.
And we all know that an unqualified prospect can take a lot of time from your sales and marketing team, costing your company more than it pays.
Now the real question is,
How Do You Overcome This Problem?
Here’s what Tim Davidson, VP of Marketing at B2B Rizz, has to say:
As mentioned above, creating a target account list on a third-party platform allows you to present your ads to high-intent companies that actually fall within your ICP without overshooting your paid ad spend.
You can either build a list of cold accounts on a database tool like Apollo or ZoomInfo or build granular segments of warm ICP accounts engaging on your Website, LinkedIn, G2, CRM, etc. inside Factors.
💡You can use Factors account segments to identify and create a list of web visitors segmented by source and how far along they are in the customer journey. You can also refine the list by targeting accounts that visit high-intent pages (pricing pages, comparison blogs, G2 reviews, etc.) and fit your ICP based on demographics, industry, technographics, revenue, etc. Once done, you’ll have a list of high-fit, high-intent accounts.
Upload this list when creating audiences on LinkedIn to skip the ambiguity and save ad spend. It also comes in handy when launching retargeting campaigns to prospects in the solution-aware stage.

Understanding LinkedIn Industry Tags
LinkedIn industry tags help categorize companies into 24 main categories and 148 subcategories, enabling audience segmentation for B2B advertising.
- Challenges in Targeting: Categories can be ambiguous, making precise audience segmentation difficult.
- Classification Issues: A health tech company may fall under multiple categories like "Health, Wellness and Fitness," "Hospital and Health Care," or "Software Development."
- Optimizing Targeting: Combine industry tags with job titles, company size, and demographics for better audience reach.
Refining targeting strategies with additional attributes ensures more accurate segmentation, improves ad performance, and enhances B2B marketing effectiveness.
Wrapping Up
LinkedIn’s native targeting features while useful still have some room for optimization that the LinkedIn team is currently working on solving. In the meantime, you can use target account lists to save time and exclusively target your ads to prospects in market for your solution.
Find out how you can use Factors.ai for LinkedIn retargeting
And guess what? We’re coming up with something exciting that can help you revamp your LinkedIn ad strategy and make the most of LinkedIn. Stay tuned for more!
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Top 7 Koala Alternatives to Consider in 2024
If you’ve landed on this article, chances are you’re looking for an intent data tool to improve your marketing efforts and drive pipeline for your company.
While Koala is a great tool for beginners to experiment with intent-based marketing, many other platforms offer a wider set of features that can take your marketing game to the next level.
Scroll ahead to find 7 Koala alternatives that you can consider for your business ⬇️
Why look for a Koala alternative?
Koala is an AI-powered buyer intent data platform that helps businesses identify and prioritize their most promising sales prospects based on their website interactions and engagement. The tool was launched in 2022 and is relatively new compared to other lead scoring tools in the market.
Koala offers a range of features such as:
- Visitor identification: Identify and track how prospects interact with your website by analyzing historical pageviews, events, and form-fills.
- ICP Scoring: You can assign an ICP score based on various demographic and technographic data points, such as company size, industry, ARR, among others.
- Intent signals and engagement scoring: Capture intent data and prioritize leads based on how engaged they are with your product.
- Alerts: Get Slack alerts when an ICP account interacts with your website.
- Automations: Sync intent signals to your CRM and route high-intent leads to the assigned sales reps.
However, since it is a new tool, it doesn’t have all the features a marketing team might need to build out their GTM motion:

Koala offers a free plan with a 250-account limit, and its paid plans begin at $350/month.

This pricing might be steep for early-stage companies, especially when other tools on the market are cost-effective and offer more features.
4 Factors to consider when looking for a Koala alternative
Robust integration options: Since Koala only offers integrations to Hubspot, Salesforce, and Apollo, you must look for a tool that seamlessly integrates with your existing tech stack.
Custom workflow automations: Find a tool that allows you to build custom workflows that automate your sales and marketing processes across your CRMs to save time.
AI-powered insights: Don’t just consolidate data and reports; understand the ‘why’ behind your numbers and learn how you can improve with AI-powered insights.
Extract intent data from multiple platforms: Your prospects conduct research beyond your website before they make a purchase. Invest in a solution that gives you intent signals from relevant sources such as LinkedIn, review sites, communities, and the like.
Top 7 Koala alternatives
Want to find the right tool and boost your marketing ROI? We’ve done the research for you and compiled a list of the 7 best Koala alternatives you can browse to make the right decision.
P.S.: We’ve ranked these tools in alphabetical order to ensure impartiality. Let’s dive in 🏊
Clearbit

Clearbit is a data enrichment platform that provides businesses with intent data about their customers and prospects. The key things Clearbit does are:
- Data Enrichment: Clearbit integrates with various tools like CRMs, marketing automation platforms, and websites to automatically enrich customer and prospect data with detailed company and contact information.
- Lead Scoring and Routing: Clearbit's data and AI-powered algorithms allow businesses to score and route leads based on fit and buying intent signals.
- Intent Tracking: Clearbit's IP intelligence data allows businesses to identify anonymous website visitors who match their ideal customer profile and show buying intent signals.
- Dynamic Form Shortening: Clearbit can reduce form friction by automatically populating form fields with enriched data, requiring users to only provide an email address.
Why Clearbit is a good alternative to Koala
- The form-shortening feature isn’t available in Koala.
- Clearbit has greater integration options.
- Clearbit also offers auto prospecting, a feature that’s yet to arrive in Koala.
Limitations
- Clearbit doesn’t integrate with LinkedIn, which makes it difficult to transfer data between the two platforms.
- The setup process is relatively trickier than other products.
- Users have reported that the new UX updates make the platform difficult to use.

Pricing
Clearbit’s pricing is currently unknown. You have to fill out a form and contact their sales team for further details.
Factors.ai

Factors is an account intelligence and analytics platform that helps you grow pipeline by identifying sales-ready accounts and using data to create marketing campaigns that resonate with your target accounts. We have partnered with 6sense and Clearbit for industry-leading IP data, identifying up to 64% of anonymous companies.
Why Factors is a good alternative to Koala
- Factors can pull intent signals from LinkedIn and G2, which gives greater visibility into high-intent accounts considering your solution. Plus, you can unify all your account-level data from multiple sources.
- Our newest segment insights feature allows you to gain a broader understanding of how different user segments resonate with your product.
- Factors also can help you personalize your cold outreach based on intent data, thereby taking your sales strategy to the next level.
- Use Factors to create custom workflow automations to simplify your business processes across multiple CRMs.
- The account and engagement scoring features allow you to assign a value to every interaction an ICP account has with your website. You can now prioritize accounts with high scores to close deals faster.
Limitations
- Factors doesn’t offer information at a user level due to privacy and compliance regulations.

Pricing
💡Learn more about our pricing here.

Leadfeeder (now Dealfront)

Leadfeeder (now known as Dealfront) is a website visitor identification tool that identifies anonymous high-intent accounts and sends them to your sales team. Combined with Echobot, Dealfront is a popular tool in the account intelligence space used by 10K+ customers worldwide.
Why Leadfeeder is a good alternative to Koala
- If you are based in Europe, Leadfeeder is a better option for your business.
- Leadfeeder has better reporting capabilities for customers looking to go deeper into account analytics.
Limitations
- The product is limited to identifying website intent data.
- Leadfeeder does not offer funnel analytics and signal reports.
- Users have reported that they’d prefer more filters when segmenting their lead list.

Pricing

💡 Also read: 5 Leadfeeder Alternatives For Visitor Identification In 2024
Lead411

Lead411 is a B2B data provider that offers buyer intent data with Bombora. They offer a set of features such as:
- Intent topics: You can classify and set between 5-25 intent topics.
- Lead prospecting: Lead411 has an in-built prospecting tool to streamline the outbound process.
CRM Enhancer: Automatically update your CRM with the latest data.
Why Lead411 is a good alternative to Koala
- Lead411 offers a comprehensive contact database and triple verification, a feature currently missing in Koala.
- They also offer a Chrome extension so you can identify and find phone numbers and emails in no time.
- If you’re looking for a tool to also boost your outreach, Lead411 offers multi-channel outreach and sales engagement to improve your outbound processes.
Limitations
- Users have found that even verified contacts may not be accurate at times.

- The data can be difficult to manage because the platform doesn’t have the capabilities to sort it out into multiple manageable lists.

Pricing

Snitcher

Snitcher unmasks anonymous companies visiting your website. The platform helps you understand their interests and convert them into qualified leads by tracking visitor behavior and enriching leads with details. Snitcher’s key offerings are:
- Website deanonymization: Sintcher’s “identify” turns your anonymous website traffic into actionable leads and information in real-time.
- Google Analytics enrichment: Snitcher adds context to Google Analytics data by enriching the numbers with company identifications.
- Lead segmentation: You can segment your leads into audiences and run relevant marketing campaigns.
Why Snitcher is a good alternative to Koala
- Snitcher’s white label service is great for agencies who want to provide their clients’ sales teams with high-quality leads.
- Snithcer gives you a deeper insight into how you can optimize your ad spend across LinkedIn, Google and Facebook.
Limitations
- Users have reported that the filtering setup can be improved to navigate the platform easily.

- The pricing is higher than most account intelligence tools since they charge with usage-based pricing

Pricing

Warmly

Warmly is an AI-powered sales orchestration tool that offers website identification and allows you to tailor your outreach based on intent data. It offers multiple features such as:
- Autonomous Sales Orchestration: Capture buyer intent to personalize engagement across email, LinkedIn, and live chat.
- Scales Sales Capacity: Allows engaging with every target account visiting the website via multi-threaded conversations without needing to add headcount.
- Orchestrates Tech Stack: Consolidates tools, workflows, and actions to instantly capture decision-makers’ interest by integrating with Warmly.
- AI Chatbots: AI Chat automatically scrapes your account’s website information to create personalized, proactive chat messages to prospects.
Why Warmly is a good alternative to Koala
- Warmly is a better Koala alternative if your SDRs and AEs are looking to improve their sales game
- Koala lacks the AI chatbot feature, which can play a major role in closing deals on behalf of your sales teams
Limitations
- If you’re looking for a product with more marketing-related use cases, Warmly may not be the best option.
- The pricing is higher than most of the tools on this list. Users have stated that it’s a huge jump from the free plan

Pricing

💡Also read: Top 10 Warmly.AI Alternatives | Compare Pros, Cons & Pricing
Zoominfo

Zoominfo is a comprehensive B2B contact enrichment and analytics solution that offers a suite of products for sales and marketing teams. You can use Sales OS and Marketing OS to find high-intent prospects and send personalized outbound campaigns.
Why Zoominfo is a good alternative to Koala
- Zoominfo offers data enrichment services, a feature that’s currently missing in Koala
- They offer conversation intelligence to help sales teams analyze every demo call and refine their sales strategy accordingly.
Limitations
- Multiple users on G2 have stated that the tool has a steep learning curve, which isn’t ideal for agile marketing teams who want to use the platform for their day-to-day activities
- The contacts provided by the tool could be outdated, thus hampering your outreach efforts

Pricing
Since Zoominfo doesn’t publicly display its pricing, you can learn about it here: ZoomInfo Pricing, Alternatives & Overview | 2024
Top Koala Alternatives for Buyer Intent Data
Koala is an AI-powered buyer intent platform that helps businesses identify high-value prospects based on website interactions. However, it may lack certain advanced features compared to established tools.
- Top Alternatives: Apollo.io, 6sense, Demandbase, and ZoomInfo.
- Key Features: AI-driven insights, workflow automation, CRM integration, multi-source intent data extraction, and predictive analytics.
- Strategic Benefits: Enhance lead prioritization, streamline sales outreach, and improve conversion rates.
Exploring these alternatives ensures businesses find the right tool to optimize their sales and marketing efforts.
Choose the best Koala alternative today
Investing in intent data software depends on your company's needs. SMBs who are new to account intelligence may prefer a slimmed-down platform like Koala. However, if you’re looking to create a well-rounded GTM strategy while aligning your sales and marketing efforts, Factors.ai is the one for you.
Speak to our team today to find out how you can best use intent data for your marketing campaigns.
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