Janhavi Nagarhalli

If you’re building a SaaS company and haven’t invested in Google ads yet, you have no idea what you’re missing.
Over 80% of businesses use Google ads as a part of their marketing strategy and typically see a return of $2 for every $1 spent on Google ads. If you want to target in-market prospects and grow pipeline, this is the way to do it.
But how can SaaS companies leverage Google ads for revenue growth? Find your answer here, where we discuss the ABCs of SaaS google ads ⬇️

TL;DR

• Launch Google Ads only after achieving product-market fit and acquiring 10-15 customers.
• Set SMART goals, understand your audience, and conduct in-depth keyword research.
• Choose ad formats based on goals—Search for intent, Display for reach, and YouTube for engagement.
• Optimize landing pages, monitor performance, and adjust budgets to ensure ROI.

Firstly, when should SaaS companies run Google ads?

Ishaan Manchanda, the founder of GrowthSpree, has over 7 years of experience in PPC marketing, and he recommends that you begin running ads once you achieve product-market fit (PMF):
“Consider launching Google search ads only when you’ve achieved PMF and acquired at least 10-15 customers. If you’re still in the very early stages, paying for ads won’t make sense when you’re still making changes to your product.” 

Running ads on Google has many benefits, the main one being that Google ads are intent-driven. Unlike other platforms, Google only shows your ads to folks looking for your solution. So, you only have to pay when a user clicks on your ad.

Your ad data also clarifies how you can modify your strategy for greater conversions. Now, let’s explore the types of ad formats you can leverage when launching Google ads.

Types of Google ads 

Google Search Ads

These ads appear in search results above the organic results when people search for relevant keywords like "email marketing automation software." They are intent-based ads targeting existing demand.

Google Display Ads

These ads are shown on a vast collection of third-party websites that agreed to display Google ads. They can be in text, image, video, or rich media formats.

YouTube Ads

Video ads are an underrated method of generating leads for your business. SaaS companies can create video and display or text ads shown during or before YouTube videos or elsewhere on YouTube's platform. Video ads can be skippable or non-skippable.

App Campaigns

If the SaaS company has a mobile app, Google automatically creates ads by pulling the most relevant text, images, and ratings from the app store to drive mobile app installs and in-app conversions.

How to run Google ads for SaaS companies: a step-by-step guide 

Here is a step-by-step guide for SaaS companies to launch effective Google Ads campaigns:

1. Define Your Campaign Objectives

When asked, “What is your campaign objective?” The most obvious answer is “to generate revenue.” However, you need to establish SMART goals to establish more clarity amongst the team, so that you can refine your ad strategy moving forward.
Example: Increase qualified leads from Google Ads by 30% in Q3 2024 by implementing targeted campaigns, optimized landing pages, and SMART Goals in Google Analytics. 

2. Develop Audience Personas

Create detailed profiles of your ideal customers - their demographics, interests, pain points, etc.

Identify the keywords and search queries they will likely use when looking for a solution like yours. Determine the most relevant ad formats, landing pages, and offers for each persona. 

3. Set Up Your Google Ads Account

Create a new Google Ads account or link an existing one to your SaaS business. Set your campaign objective to "Leads" to drive signups and demos. Choose the Search campaign type to reach people actively searching for your solution

4. Conduct Keyword Research

Use the Google Ads Keyword Planner to find relevant keywords and assess their potential.

Identify long-tail keywords that indicate high purchase intent. Group keywords into themed ad groups for more targeted ads

We’ve researched what keyword themes work best and have analyzed the following keyword types:

• Branded keywords
• Competitor keywords
• Pricing keywords
• Product/Feature keywords

💡Find out how to use these keywords in your Google ads strategy.

5. Optimize Landing Pages

Create dedicated landing pages for each ad group with a clear value proposition and call-to-action. For instance, if you’re creating a competitor landing page, you need to ensure 

Ensure pages load quickly and are mobile-friendly. A/B test different page elements to improve conversion rates. 

Tas Bober, a paid ads landing page expert and founder at Delphinium Solutions, recommends placing your form fields and displaying your product in the first fold of the landing page
“Create landing pages that: 

1/ Deliver on the promise of the ads 

2/ Showcase your product 

3/ Call out who you're for 

4/ Use clear language (think 5th grade) 

5/ Bucket features into themes 

6/ Save the company awards for the About page 

7/ Use *relevant* social proof 

8/ Tell the user what to expect after reaching out” 

At Factors, we highlight the core value propositions in the first fold to drive consideration and engage prospects

6. Set Your Bids and Budget 

Set a daily budget that allows you to get sufficient data to assess performance. Adjust bids and budgets over time based on the cost per click and conversion rates. You should also keep these metrics in mind when setting a Google ads budget:

• Calculate your Customer Acquisition Cost (CAC) and ensure your budget allows you to acquire customers at or below this cost.
• Determine your Customer Lifetime Value (LTV) and set a budget that reflects this value to ensure profitability.

Distribute your budget across different campaigns and ad types to test and find the most effective strategies. To optimize your budget allocation, you can also employ automated bidding strategies like Target CPA.

7. Monitor and Optimize

Regularly check your Google Ads dashboard to analyze key metrics like CTR, conversion rate, CPC, and ROAS. Use the Search Terms report to identify negative keywords to add to your campaigns. Make ongoing optimizations to bids, budgets, ads, and landing pages to improve performance.

Measure your Google ads performance with Factors

Google ads are critical to your overall GTM strategy. If you want to make the most of Google ads, Factors is the tool you need! 

You can use our “Account Identification” feature to deanonymize visitors who visit your site and also identify which campaign brought them to the website:

With our advanced attribution and analytics features, you can visualize how they engage with your ads and how your ad campaigns contribute to generating pipeline:

You can also leverage our Segment Insights features to understand how paid search is performing in comparison to other performance marketing initiatives (e.g. LinkedIn ads), thereby allowing you to strategize and change your approach to generate maximum ROI.

You can also connect Factors with G2 to understand how many accounts visit G2 product pages, competitor pages, and category pages after viewing your ads. 

Well, we aren’t going to reveal it all here! Contact our sales team to learn more about how you can leverage Factors to make the most of your Google ad spend.

How SaaS Companies Can Maximize Growth with Google Ads

For SaaS companies, Google Ads can be a powerful growth lever when used strategically. Companies should wait until they achieve product-market fit and have at least 10-15 customers before investing in ads. This ensures the product is stable and ready for a broader audience.

Clear campaign objectives aligned with revenue goals are critical. Defining SMART goals helps track progress and refine ad strategies. Understanding your target audience and conducting detailed keyword research covering branded, competitor, pricing, and product-related terms ensures ads reach high-intent prospects.

Choosing the right ad format is essential. Search ads target active demand, while display and YouTube ads expand brand visibility. App campaigns promote mobile apps if applicable. High-performing ads direct users to optimized landing pages that match the ad’s message, highlight product value and include a clear call to action.

Budgeting should align with customer acquisition cost (CAC) and lifetime value (LTV). Automated bidding strategies like Target CPA help improve cost efficiency. Continuous monitoring and optimization, like adjusting bids, refining keywords, and improving landing pages, ensures sustained performance and ROI.

A thoughtful, data-driven approach helps SaaS companies turn Google Ads into a scalable pipeline growth engine.

“Signal-based sales” and “Signal-based marketing” – seem like the marketing buzzwords in 2024. Gone are the days when GTM teams had to rely on a gut feeling to close a deal. Running sales and marketing initiatives becomes a breeze when using the right ABM tool to capture and organize multiple intent signals. 

Unify (or UnifyGTM) is one such tool that helps you target in-market buyers at the right time. However, many more tools in the market offer a wide variety of features to improve your signal-based GTM efforts.

Let’s have a look at the top UnifyGTM alternatives and competitors in 2024 ⬇️

About Unify: Pros, Cons, and Pricing

Unify is a GTM platform that automates powerful, end-to-end sales intelligence and engagement workflows via warm outbound. Leveraging intent data and AI, Unify handles everything from prospecting target personas to personalized engagement at scale. 

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Its key features include:

• Intent signals from multiple sources such as website, G2 with CRM integration
• Contact database of 120M contacts
• Auto-personalized sales email sequences based on intent data
• Use intent, enrichment, and CRM data to build audiences and trigger playbooks. 

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The pros and cons, according to G2, are as follows:

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Multiple reviews across G2 say that while the platform is easy to use, quite a few features are missing, which are present in other Unify alternatives.

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Here’s the pricing breakdown for Unify:

The $700/mo pricing may not be suitable for SMBs. Hence, you should look for a tool that offers all the above features at a feasible price.

What to look for in a UnifyGTM alternative

1. Customizable Reporting & Dashboards

Tailoring reports to specific go-to-market (GTM) metrics and key performance indicators (KPIs) is essential. A platform that offers real-time updates and automated data visualization allows marketers to track performance effortlessly ensuring timely adjustments to strategy.

2. Cross-Channel Attribution

Advanced algorithms that help prioritize potential customers are invaluable for targeting the right leads. Platforms with support for account-based marketing (ABM) that offer robust scoring models make it easier for teams to focus on high-value accounts.

3. Campaign Automation & Management

A tool that automates workflows for launching, managing, and optimizing campaigns, along with built-in collaboration tools for campaign planning, can save time and improve coordination across teams.

4. Funnel Analysis

The ability to break down customer funnels into detailed stages helps marketers identify drop-off points and optimization opportunities. Ideally, the platform should allow customization of funnel stages to match unique GTM strategies.

5. Audience Segmentation

Platforms with advanced segmentation options based on behavioral data, demographics, firmographics, or custom attributes enable personalized targeting. The ability to create dynamic, real-time segments ensures that marketing efforts are always relevant.

6. LinkedIn intent data

LinkedIn is the place to B2B for most of your ICP. Thus, LinkedIn plays a crucial role in generating revenue for your org. Choose a tool that gives you LinkedIn intent data so you can make smarter decisions with your ad campaigns.

Top 6 UnifyGTM alternatives for signal-based marketing

1. Factors.ai

Factors.ai is a B2B marketing analytics and attribution platform that identifies anonymous website visitors and tracks their engagement with your marketing efforts.

Why Factors is a good Unify alternative

• We are the only solution on this list to offer LinkedIn AdPilot, your one-stop solution to improve your LinkedIn campaign ROI
• Segment Insights that tell you exactly how each channel contributes to pipeline growth
• Custom workflow automations to avoid tool-switching between CRMs and MAPs
• Robust reporting capabilities as compared to Unify

Limitations

• Factors doesn’t offer person-level contact information unless integrated with tools like Apollo or Bombora

Pricing

2. Apollo.io

Apollo is a sales intelligence and engagement platform. It is an end-to-end sales solution platform with over 265 million contacts. It provides access to rich buyer data, analytical insights, and automated and personalized outreach workflows.

Why Apollo is a good Unify alternative 

• Better quality prospect data 
• Cost-effective compared to other tools in the market

Limitations

• It is difficult to navigate the platform due to the vast range of features 
• Reporting features can be improved

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Pricing

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3. Warmly

Warmly is a sales orchestration platform built for sales and marketing teams looking to unlock their website’s revenue potential.

Why Warmly is a good Unify alternative 

• Great for sales teams to reach out to ready-to-buy accounts 
• Identifies accounts visiting website, 

Limitations

• Doesn’t offer LinkedIn or G2 intent data
• Pricing is far higher than other tools in the market offering similar features

Pricing

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💡Also read: Top 10 Warmly.AI Alternatives | Compare Pros, Cons & Pricing 

4. Zoominfo Sales

Why Zoominfo is a good UnifyGTM alternative 

• Beyond just data, ZoomInfo integrates with sales workflows, offering tools like email automation, engagement tracking, and CRM integration.
• Extensive contact database, a feature missing in Unify at the moment

Limitations

• Unify is a better fit for signal-based marketing since Zoominfo’s prime focus is on lead management
• You can automate your outreach based on intent, a feature missing in ZoomInfo at the moment

Pricing

To find out Zoominfo pricing, check out our piece where we explain it in detail here: ZoomInfo Pricing, Alternatives & Overview  

5. Lusha

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Lusha is an AI sales tool that allows businesses to enrich, qualify and reach out to high-intent prospects and close deals faster.

Why Lusha is a good Unify alternative 

• Access to high quality contact data
• Chrome extension that allows you to scrape data from multiple sources on the web

Limitations

• Limited data from LinkedIn
• According to multiple reviews it’s costlier that other tools that offer similar features

Pricing

6. Common Room

Common Room is a customer intelligence and community engagement platform that helps businesses consolidate and analyze signals from various sources. It provides actionable insights from community interactions, social media, and other digital touchpoints, enhancing customer understanding and engagement.

Why Common Room  is a good UnifyGTM alternative 

• Common Room offers signals for Dev teams, a feature currently unavailable in Unify
• At the time of writing this piece, Common Room offers intent signals from Discord, LinkedIn, which isn’t available in Unify

Limitations

• Common Room doesn’t offer a contact database
• Steeper learning curve as compared to the other tools in the space

Pricing

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💡Also read: Top 7 Common Room Alternatives for Signal Detection & GTM Strategy  

Why Factors takes the win

Unlike most of the tools mentioned above, Factors allows you to extract signals from multiple sources, such as your website, CRMs, MAPs, LinkedIn, and G2. You can consolidate these signals and gauge how each channel contributes to revenue.

You can also use our advanced report-building capabilities to track the buyer journey and analyze account engagement at every stage of the funnel.

Book a demo today to learn more about how Factors can empower your signal-based GTM motion.

Best Unify Alternatives for Signal-Based GTM

Looking for Unify alternatives to enhance your GTM strategy?

Several tools offer better reporting, intent data, and automation.

1. Factors: Combines LinkedIn AdPilot, funnel analysis, and revenue attribution.

2. Apollo.io: Extensive B2B contact database with outreach automation.

3. ZoomInfo: Integrated sales workflows and intent-based targeting.

4. Lusha: AI-powered prospect enrichment for better lead quality.

5. Warmly: Identifies high-intent website visitors for personalized engagement.

6. Common Room: Provides dev-focused signals for community-driven growth.

Factors.ai stands out by consolidating multi-channel signals, improving GTM efficiency. If you need deeper insights and better attribution, these Unify alternatives offer scalable solutions.

Sales teams struggle to find the right leads because choosing the right sales intelligence tool is challenging. With so many options in the market, it’s hard to know which platform delivers the most value.

Choosing the wrong tool can cost you time, money, and even missed revenue opportunities. Apollo and ZoomInfo are two popular solutions, but each has its own strengths and limitations. Which one will help your team hit its sales targets without breaking the bank?

This article will compare Apollo vs. ZoomInfo, covering features, pros, cons, and pricing so you can make an informed choice. Plus, we’ll introduce Factors.ai, a data-driven alternative that combines sales intelligence with actionable insights and revenue impact measurement. Read on to find the best solution for your sales team.

TL;DR:

• Apollo: Offers a cost-effective solution with key features like enriched contact data, email automation, and CRM integrations. Suitable for startups and mid-market companies looking for a budget-friendly option.
• ZoomInfo: Provides highly accurate and comprehensive data with advanced search filters and intent data capabilities. Ideal for larger enterprises that require robust sales intelligence.
• Factors.ai: Goes beyond basic sales intelligence by providing a holistic view of sales and marketing data, integrating attribution, and measuring revenue impact for more data-driven decision-making.
• Feature Comparison: ZoomInfo excels in data quality, while Apollo is more affordable with strong email sequencing capabilities. Factors.ai stands out with its multi-channel attribution features and actionable insights.
• Alternative Recommendations: Apollo is a good alternative to ZoomInfo for budget-conscious teams, while ZoomInfo remains a solid choice for those who prioritize top-tier data accuracy. Factors.ai offers a more comprehensive approach to B2B sales intelligence, connecting sales efforts to revenue impact.

Apollo Overview

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Key Features

Apollo is a sales intelligence platform that helps B2B sales teams streamline their lead generation and outreach processes. Here are some of its key features:

• Enriched Contact Data: Provides access to over 250 million contacts, with email addresses, phone numbers, and company information.
• Email Sequencing: Built-in email automation allows for the creation of creating personalized email sequences.
• CRM Integrations: Seamlessly integrates with Salesforce, HubSpot, and other popular CRM platforms.
• Lead Scoring: Uses AI to rank prospects based on their likelihood to convert.
• Engagement Tracking: Monitors email opens, clicks, and replies for better follow-up strategies.

Pros and Cons

(Based on reviews from G2, TrustRadius, and Capterra)

Pros:

• Affordable Pricing: Users appreciate Apollo's budget-friendly pricing, making it suitable for startups and mid-sized businesses.
• Strong Email Sequencing Capabilities: The tool's email automation features are highly rated for ease of use and effectiveness.
• User-Friendly Interface: The platform is easy to navigate, even for sales teams with little technical experience.
• Reliable Data Quality: While not as comprehensive as ZoomInfo's data, Apollo's is considered accurate and useful for most sales teams.

Cons:

• Limited Data Accuracy for Smaller Companies: Some users report that contact data for smaller companies is less reliable.
• Basic Reporting Features: Reporting capabilities are not as advanced as ZoomInfo offers.
• Limited Intent Data: Apollo lacks robust intent data, which can be a drawback for teams prioritizing account-based marketing.

Pricing

Apollo offers a more flexible pricing structure than ZoomInfo. Plans for basic features start at around $39 per month per user. Enterprise-level plans are available for teams requiring more extensive data and capabilities.

ZoomInfo Overview

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Key Features

ZoomInfo is a leading sales intelligence tool known for its extensive contact database and high data accuracy. Key features include:

• Comprehensive Contact Database: Access to a vast database with millions of B2B contacts, including direct dials and verified email addresses.
• Advanced Search Filters: Allows sales teams to filter contacts by industry, job title, company size, and more.
• Intent Data: Identifies companies actively searching for products or services related to yours.
• Sales Automation: Provides automated workflows for outreach, including email templates and engagement tracking.
• CRM and Marketing Automation Integrations: Integrates seamlessly with tools like Salesforce, Marketo, and HubSpot.

Pros and Cons

(Based on user feedback from G2, TrustRadius, and Capterra)

Pros:

• High Data Accuracy: Users consistently praise ZoomInfo for its top-tier data accuracy and contact coverage.
• Robust Intent Data Capabilities: The platform provides actionable intent data for account-based marketing efforts.
• Advanced Search Functionality: Offers more granular search filters compared to Apollo.
• Comprehensive Integrations: Integrates well with most major CRM and marketing automation platforms.

Cons:

• Expensive Pricing: ZoomInfo's pricing is a significant investment, making it more suitable for larger sales teams and enterprises.
• Steep Learning Curve: The platform's numerous features can be overwhelming for new users.
• Occasional Data Gaps: Some users report gaps in data coverage for international contacts.

Pricing

ZoomInfo's pricing is customized based on the number of seats and features required. You can check out Zoominfo pricing here

Why Apollo is a Good ZoomInfo Alternative

• Budget-Friendly: Apollo's pricing is significantly more affordable, making it a great choice for startups and mid-sized companies that need a cost-effective solution.
• Email Sequencing: The tool's robust email automation capabilities are highly rated and can replace the need for a separate outreach tool.
• User-Friendly: The platform is straightforward and easy to use, minimizing the need for extensive training.

Why ZoomInfo is a Good Apollo Alternative

• Data Accuracy: ZoomInfo offers superior data quality, especially for enterprise-level sales teams that require the most accurate contact information.
• Robust Intent Data: ZoomInfo’s intent data capabilities are highly valuable for companies focused on account-based marketing.
• Comprehensive Search Filters: The advanced filtering options help sales teams target prospects more precisely.

Why Factors.ai is the Best Alternative to Both

Key Features of Factors.ai

Factors.ai is a robust analytics and attribution platform designed to provide more than just contact information. Its features include:

• Multi-Channel Attribution: Factors.ai connects marketing efforts across multiple channels, providing insights into what truly drives sales conversions.
• Revenue Impact Measurement: Measures the ROI of sales and marketing activities by linking campaign data to actual revenue outcomes.
• Lead and Account Scoring: Advanced AI-driven scoring helps sales teams prioritize high-quality leads based on multi-touch attribution data.
• Customizable Dashboards: Tailored reports and dashboards for sales leaders to track performance across different stages of the sales funnel.
• Seamless Integrations: Works with popular CRMs and marketing tools like Salesforce, HubSpot, Marketo, and Google Analytics.

Benefits Over Apollo and ZoomInfo

• Holistic View of Sales Performance: Factors.ai offers a broader scope than Apollo and ZoomInfo by combining sales intelligence with multi-channel attribution and revenue measurement.
• Data-Driven Decision Making: Enables sales leaders to allocate resources more effectively by identifying high-ROI activities.
• More Cost-Effective Than ZoomInfo: Provides a powerful suite of tools at a more competitive price than ZoomInfo, while still offering deeper insights than Apollo.
• Improved Alignment Between Sales and Marketing: Factors.ai’s focus on revenue impact ensures both sales and marketing teams are working towards the same goals.

Conclusion

Both Apollo and ZoomInfo are excellent tools for B2B sales teams, but each has strengths and weaknesses. Apollo is ideal for smaller teams and companies that need a budget-friendly option with strong email automation features. 

ZoomInfo is the better choice for larger enterprises prioritizing high-quality data and advanced intent data capabilities.

However, Factors.ai emerges as the best alternative for sales teams seeking a more comprehensive approach to sales intelligence. Its multi-channel attribution and revenue impact features go beyond what Apollo and ZoomInfo offer, making it an excellent choice for sales leaders who want to link sales activities directly to revenue outcomes. 

If you're looking for a platform that combines sales intelligence with actionable insights and advanced analytics, Factors.ai is the tool for you.

Book a demo today to learn how Factors can help you supercharge your sales strategy.

Also read, Factors vs ZoomInfo: Pros and Cons.

FAQs

Q1. Is Apollo a cheaper alternative to ZoomInfo?

Yes, Apollo is generally more affordable than ZoomInfo, making it a good option for small to mid-sized businesses.

Q2. Does ZoomInfo provide intent data?

Yes, ZoomInfo offers robust intent data capabilities to help identify companies actively searching for relevant products or services. However, Factors.ai gives a more holistic approach to using intent data for your GTM efforts.

Q3. How does Apollo's data accuracy compare to ZoomInfo's?

While Apollo provides reliable data, ZoomInfo is often considered to have superior data accuracy, especially for large enterprises

I know investing in GTM tools isn’t easy. For starters, you have to read countless articles (like this one) just to find the right platform that best suits your needs. 

If you landed here, you probably evaluated Warmly but realized the solution isn’t as feasible as other sales and marketing software. You need a tool that gives you the most bang for your buck and offers a wide range of features that help you easily realize your GTM ROI.

Here’s an in-depth comparison of Factors and Warmly, where we compare features, pros, cons and pricing ⬇️

To help you understand the core differences between Factors and Warmly, here’s a detailed feature comparison table:

Factors.ai Overview

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Factors.ai helps B2B teams build account-based go-to-market foundations by unifying and analyzing data across their marketing touchpoints, activating high-intent accounts through LinkedIn and Google Ads, and efficient sales outreach. 

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Our product is trusted by 500+ customers who strive to optimize their sales and marketing game. 

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We offer a wide range of features, such as:

• Combining 1st, 2nd, 3rd party intent signals to identify sales-ready prospects
• Account scoring and segmentation to prioritize high-value accounts
• LinkedIn Adpilot features to target your ads to the right audience
• Sales alerts and workflows to help sales teams close deals faster
• GTM workflows to automate tedious tool switching
• Advanced ABM Analytics to measure your sales and marketing efforts

Factors is an ideal fit for GTM teams that want to double down on ABM and make the most of their LinkedIn and Google Ads campaigns. 

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💡Find out How Cacheflow Improved LinkedIn Ads Attribution by 30% with Factors.ai

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Pricing

Warmly Overview

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Warmly is a sales orchestration tool that combines intent signals from multiple sources and automates your outreach through your most effective channels. They offer a variety of features like:

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• De-anonymize website visitors
• 250M+ contact database
• Automated email and LinkedIn engagement
• Live video chats
• Real-time insights 
• ROI and attribution dashboard

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Warmly is a better fit for sales teams that want to automate their sales processes. However, compared to Factors, it lacks most marketing-related features. 

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Pricing

Warmly is priced at $700/mo (almost 2x the price of Factors 👀) – which may not be ideal for most SMBs.

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Why Factors Wins over Warmly

If you want to refine your GTM efforts, you need a solution that provides precision, scalability, and a comprehensive approach to sales and marketing. 

While both Factors and Warmly aim to enable signal-based GTM, a closer examination reveals that Factors is the clear winner for mid-market and enterprise teams looking to leverage intent signals to drive revenue. 

Here's why:

1. Comprehensive Signal Coverage

Warmly lacks critical data signals such as G2 and LinkedIn insights, vital for identifying intent and crafting tailored outreach. 

In contrast, Factors integrates robust data sources, including these signals, ensuring your GTM strategies are built on a solid foundation of actionable insights.

2. Advanced Account Scoring

Factors’ custom account scoring empowers teams to prioritize high-value accounts based on tailored criteria. 

This precision drives efficiency and improves conversion rates. Warmly does not offer comparable account-scoring capabilities, limiting its effectiveness for targeted campaigns.

3. Tailored SDR and Workflow Automation

Standardized workflows often fail to address the nuanced needs of mid-market and enterprise GTM teams. 

Factors provides custom SDR workflows and integrates seamlessly with tools like Clay to create bespoke processes that align with your team’s unique objectives. Warmly, by contrast, relies on generic implementations, which many clients have found challenging to adopt and ineffective in practice.

4. Omnichannel GTM Enablement

Factors supports a signal-driven, omnichannel GTM approach that spans email, ads, and beyond. For example, Factors excels in ad optimization—a feature Warmly does not provide—allowing teams to allocate ad budgets strategically and maximize ROI.

5. Buyer Journey Mapping and Attribution

Understanding the buyer’s journey and attributing success to specific touchpoints are critical for refining GTM strategies. 

Factors offers robust buyer journey analytics and attribution features. Warmly lacks these capabilities, making it less suited for enterprise teams that need end-to-end visibility.

6. Proven Product Robustness

Factors is designed as a comprehensive signal-based sales and marketing solution, offering far more than just automated email outreach. It provides the tools and insights necessary for overall GTM success. 

Warmly, by comparison, falls short since it has a major focus on sales uses over marketing capabilities.

Factors vs. Warmly: Choose the right tool for your needs

We’ve laid out the facts. Now, it’s time to make a decision. Every GTM team has different priorities, and ultimately, it comes down to “Which tool will help me maximize revenue?” 

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If you’re a sales-led company whose key focus is to improve outbound efforts, Warmly is a better fit. 

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Buuut, if you’re looking to refine your overall GTM strategy by empowering both inbound and outbound engines: Factors is the one for you. We offer a wider range of features at nearly half the price – aka the best of both worlds 🎁

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Book a demo to discover the power of signal-based GTM today.

FAQs

1) What is the primary difference between Factors and Warmly?

Factors offers advanced buyer journey analytics and ad platform integrations, while Warmly focuses on sales automation without marketing-centric features like multi-touch attribution or G2 insights.

2) Which platform is more suitable for small businesses?

Factors is more affordable at $399/month, making it a better fit for small businesses than Warmly’s higher price of $700/month.

3) Can Factors and Warmly integrate with CRM tools?

Factors and Warmly integrate with CRMs like HubSpot and Salesforce, but Factors extends its capabilities with additional marketing tools and ad platform integrations.

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Whether you’re an AE or an SDR reading this, you very well know how important prospect data is for effective sales outreach.

Accurate contact data is all the ammo you need to close deals faster. Our guess is that you’re exploring Lusha for contact enrichment but landed here because you’re looking for a better alternative 👀

Lusha has been a popular contact enrichment tool that’s been around for a while, but as more tools emerge with better features, it’s crucial to explore the best alternatives based on your needs and budget.

In this article, we’ll dive into 10 Lusha alternatives in the market today, along with why you need a holistic GTM solution like Factors.ai to truly take your sales game to the next level 🚀

TL; DR:

• Lusha offers reliable contact enrichment for B2B sales, but alternatives may offer better fits depending on specific needs, such as database size, integration capabilities, or budget.
• The top 10 Alternatives include Apollo, ZoomInfo, Lead411, Kaspr, Cognism, Hunter.io, Snov.io, LeadIQ, UpLead, and Persana AI—each with unique features, pricing, pros, and cons.
• Key Features to Consider: Database reach, contact depth, data verification, and feature-specific capabilities like CRM integration, intent data, and LinkedIn enrichment.
• Factors.ai enhances contact enrichment workflows by adding lead scoring, advanced analytics, and automated GTM processes, making it a valuable addition for optimizing outreach.

About Lusha

Lusha is widely used for contact enrichment in B2B sales, providing detailed contact information to improve prospecting efforts. Its user-friendly platform, extensive database, and Chrome extension make it a go-to for many sales teams. Let’s examine its standout features, pros and cons, and pricing.

Features:

• Contact database: Access to over 100 million contacts globally.
• CRM integrations: Connects with CRMs like Salesforce and HubSpot.
• Chrome extension: Easily pull contact details from LinkedIn and other websites.
• Lead enrichment: Provides firmographic and contact data to refine leads.

Pros:

1. Extensive database that includes verified contact information.
2. Easy to use with a quick setup and Chrome extension.

Cons:

1. Limited free plan with relatively high costs for advanced features.
2. Accuracy of data may vary across industries.

Pricing: Plans for basic packages start at $29 per month, with custom pricing available for enterprise features.

What to Look for in a Lusha Alternative

Choosing a contact enrichment tool depends on your team’s unique needs. Here are key features to consider:

• Database Reach and Accuracy: Look for a tool that provides accurate and relevant data, especially for your target industries and regions.
• Contact Depth: For robust prospecting, consider tools that provide direct email addresses, phone numbers, and LinkedIn profiles.
• Enrichment Speed: The faster a tool enriches your data, the more time your sales team has to engage with leads.
• Customizable Fields: Custom enrichment fields can tailor the database to fit your CRM and sales strategy needs.
• Cost Efficiency: Evaluate the pricing model, especially if you have a large team or need constant data enrichment.

10 Lusha Alternatives for 2025

1. Apollo

Apollo offers an expansive database of over 250 million contacts, coupled with outreach automation, making it ideal for sales teams that need both enrichment and engagement tools. It’s a versatile Lusha alternative that combines a vast contact database with automated outreach.

Pros

Extensive Database Covers global data with detailed contact information, including direct emails and phone numbers, helping teams reach a larger pool of prospects.

Automated Outreach Integration Includes email sequencing, enabling teams to set up and automate multistep outreach campaigns without leaving the platform.

Cons

Complex Interface Some users find the interface dense, with a learning curve for less tech-savvy users.

Inconsistent Data Quality Data accuracy can fluctuate, especially in less common or niche industries.

Pricing Starts at $49/month, with custom pricing for enterprise plans.

2. ZoomInfo

A well-known name in B2B data, ZoomInfo provides comprehensive firmographic and technographic data, ideal for teams needing advanced search filters and granular information. This Lusha alternative goes deeper into firmographic, technographic, and intent data, providing more robust targeting for high-level prospecting.

Pros

Rich Data Quality Includes technographics, firmographics, and intent data, offering more context for tailored outreach.

Advanced Filtering Options Powerful filters allow users to drill down into very specific segments by industry, role, company size, and location.

Cons

High Price Point Pricing can be prohibitive for small teams or early-stage companies.

Steep Learning Curve The platform’s vast features can overwhelm new users or smaller teams.

Pricing Typically custom-priced, with entry-level packages starting around $15,000/year. Check out a detailed analysis of Zoominfo pricing here.

3. Lead411

Lead411 emphasizes verified contact data and sales trigger insights, which can help sales teams capitalize on timely outreach opportunities.

Pros

Sales Trigger Alerts provides real-time alerts on changes in lead status, like funding events or personnel changes, for optimal outreach timing.

High Verification Standards The contact data is continually verified, enhancing accuracy and reducing the likelihood of bounced emails.

Cons

Limited Global Reach Primarily focuses on North America, which could limit international prospecting.

Basic UI Design The interface could benefit from more modern design and navigation improvements.

Pricing Starts at $99/month, with discounts for annual plans.

4. Kaspr

 Kaspr is a Chrome extension built for quick LinkedIn-based contact sourcing, ideal for sales teams using LinkedIn Sales Navigator.

Pros

Direct LinkedIn Integration Instantly retrieves contact details from LinkedIn profiles, making it faster for sales teams who prospect through LinkedIn.

Affordable Pricing Kaspr’s pricing is accessible, especially for small or mid-sized sales teams.

Cons

Limited Database Outside LinkedIn Relies heavily on LinkedIn, so it may miss contacts not present on LinkedIn.

Lower Accuracy for Certain Industries Some industries report lower contact accuracy, especially in less digitally mature sectors.

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Pricing Free plan available; premium starts at €25/month.

5. Cognism

Cognism focuses on GDPR-compliant B2B contact data, with a strong emphasis on European and global data accuracy.

Pros

GDPR Compliance Data is fully compliant, making it suitable for companies prioritizing data privacy, especially in Europe.

Global Data Quality Extensive international database with strong European coverage for diverse targeting needs.

Cons

Premium Pricing Higher costs may limit accessibility for smaller teams or startups.

Occasional Latency Issues Some users report delays in updating real-time contact data.

Pricing Starts at $1,000/month, with customized packages based on team size.

6. Hunter

Hunter.io specializes in email lookups and verifications, designed for teams focused on email outreach.

Pros

Simple Email Lookup and Verification Provides fast, accurate email searches with reliable verification to reduce bounce rates.

Bulk Email Finder Allows quick, batch-finding of emails, useful for teams managing high-volume campaigns.

Cons

Email-Only Focus Lacks phone number data, which may limit its usefulness for teams that require full contact information.

Limited CRM Integrations Does not integrate as seamlessly with many CRMs, so data may need manual entry or export.

Pricing Free plan available; premium plan starts at $49/month.

7. Snovio

 Snov.io combines contact enrichment with email outreach and automation features, suited for small to mid-sized teams.

Pros

Flexible Email Verification Strong email verification tools that keep databases clean, helping to reduce bounce rates.

Affordable Pricing Model Its affordable price point makes it accessible for startups and small teams.

Cons

Smaller Contact Database Database size is more limited compared to larger players like ZoomInfo.

Lacks Phone Numbers Primarily focused on email addresses without comprehensive phone data.

Pricing Starts at $39/month, with pay-as-you-go credits.

8. LeadIQ

LeadIQ is popular for its lead-capturing capabilities directly from LinkedIn, paired with data enrichment and direct emails.

Pros

LinkedIn-Focused Data Collection Efficient for capturing leads directly from LinkedIn, streamlining prospecting workflows.

Accurate Contact Information Provides reliable direct emails and phone numbers to improve outreach efforts.

Cons

Pricing for Large Teams Per-user pricing can add up quickly for bigger sales teams.

Occasional Data Delays Some users report delays in data refresh rates, leading to outdated information.

Pricing Starts at $75/month per user.

9. UpLead

UpLead provides real-time contact enrichment and data verification for SMBs and mid-sized sales teams, emphasizing data accuracy.

Pros

Real-Time Data Verification Ensures live validation of emails, reducing bounce rates and improving data quality.

Good Data Coverage for SMBs Provides accurate data on small-to-mid-market, often underserved companies.

Cons 

Limited Integrations CRM and tool integrations are more limited than those of competitors, potentially requiring manual data handling.

Higher Price per Credit Credit-based model may lead to higher costs if many contacts are needed.

Pricing Starts at $74/month for 2,040 credits.

10. Persana AI

Persana AI offers AI-driven insights and recommendations to identify high-potential contacts, ideal for teams prioritizing data relevance. As an AI-powered Lusha alternative, Persana AI provides recommended leads to help teams focus on high-potential contacts.

• Pros

AI-Based Recommendations Uses machine learning to recommend relevant leads, making prospecting more strategic.

Insight-rich data Provides context and intent insights to support tailored outreach.

• Cons

Limited Database Size A Newer tool with a smaller database, which may limit coverage in specific industries or regions.

Regional Constraints More effective in specific geographic areas, with data gaps in some markets.

Pricing Custom pricing; contact sales for details.

Go Beyond Contact Enrichment with Factors.ai

Factors.ai empowers your team to move beyond contact data with features that streamline pipeline management, lead prioritization, and advanced GTM analytics. 

It supports contact enrichment with real-time intent data and scoring models that help sales teams focus on high-value prospects. The workflow automation feature enables teams to set up trigger-based actions, like lead scoring or CRM updates, which helps prioritize leads without manual effort.

Factors.ai also provides insights into customer behavior, enabling a more strategic approach to outreach and engagement. Integrating Factors.ai with your chosen contact enrichment tool allows you to create a seamless, data-driven workflow that amplifies sales efficiency and success.

Find the Best Lusha Alternative Today

Each contact enrichment tool has unique strengths, making them suitable for different team needs and budgets. Consider Apollo or ZoomInfo for expansive databases and advanced filtering, while LeadIQ and Kaspr excel with LinkedIn integration. For GDPR-compliant data in Europe, Cognism may be your best fit, and Hunter.io or Snov.io are ideal for email-focused outreach. With a deeper understanding of these tools, you can make a more informed choice and maximize ROI on your contact enrichment investment.

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You’ve set up your marketing strategy and developed great content, but your execution still falls short. What’s the issue?

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You need to improve your marketing workflow.

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Minor issues such as unclear roles and deadlines can often slip under the radar, causing confusion over who does what and when. A well-defined marketing workflow ensures every task follows a step-by-step process, keeps your team aligned, and reduces confusion. As your campaigns grow in complexity, so does your speed of execution.

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In this post, we’ll explore marketing workflows, why they’re important, and how to build the right one for your business.

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TL;DR

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• A marketing workflow is a structured, step-by-step process for managing and executing marketing activities. It assigns roles, timelines, and dependencies, helping teams stay organized and efficient throughout a campaign.
• Marketing workflows automate repetitive tasks, improve team collaboration, and provide real-time updates, allowing teams to focus on high-priority work and improve campaign outcomes.
• Look for adaptable workflows, offer collaboration features, integrate with your current systems, and provide solid support and onboarding resources. Pricing flexibility is also a key consideration.

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What is a Marketing Workflow?

A marketing workflow is a step-by-step process that marketing teams use to execute campaigns, from planning and creation to execution. It clarifies who is responsible for each task, the timeline for completion, and the dependencies between different actions, approvals, etc.

Marketers use this process to:

• Manage lead generation and organize databases.
• Develop forms, requests, and tasks.
• Promote collaboration within the team.
• Build a teamwork environment.
• Establish a centralized database.
• Build a system for executing long-term marketing initiatives.

This structured approach is important because it brings transparency to every campaign stage. It breaks down larger tasks into smaller, actionable steps, ensuring that nothing gets overlooked. This helps team members understand exactly what is expected of them and when it needs to be done. 

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These workflows ensure that all marketing activities are aligned with the overall strategy and business goals. For example, in a content marketing campaign, a workflow may detail the writing, editing, designing, and publishing stages, ensuring that every task is executed correctly and on time. 

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Lastly, marketing workflows help ensure that your team is aligned by providing a clear roadmap of responsibilities. It specifies high-priority tasks, how to track progress, and which tasks require collaboration. Let’s consider what issues they solve and why you need it.

How Marketing Workflow Tools Help

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1. Automate Repetitive Tasks to Save Time

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Tasks such as sending follow-up emails, scheduling social media posts, and tracking campaign metrics can be automated, allowing you to focus on more strategic and creative work. This reduces the risk of human error, ensures consistency, and keeps campaigns running on schedule. For example, once you set up an automated email drip campaign, it runs in the background while you focus on other tasks.

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2. Improved Collaboration Among Team Members and External Partners

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These tools often include shared dashboards, task assignments, and comment sections, making it easy to stay on the same page, communicate, share updates, and track real-time progress. Whether coordinating between copywriters, designers, or ad managers or working with external agencies, a good workflow means everyone knows their responsibilities and deadlines, leading to better coordination and quicker feedback. 

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💡With Factors.ai, drive more pipeline by identifying high-intent accounts and notifying your sales team to act quickly on valuable opportunities.

Key Features of Marketing Workflow Tools

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1. Planning and Managing Campaigns

Workflows plan and manage campaigns by organizing tasks, setting timelines, and assigning roles, reducing the need for scattered tools like spreadsheets, emails, and multiple systems, which are time-consuming

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These tools provide a clear roadmap for each campaign, ensuring that all tasks, from content creation to execution, are completed on time. They help track progress, set goals and deliverables, and make adjustments when needed, ultimately improving alignment within your organization, saving time, and giving your team more control over the process and outcome.

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You can also segment your audience using specific factors such as behavior, location, and interests, allowing you to tailor your campaign messaging to connect more effectively with your target audience.

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2. Budgeting and Performance Reports

A critical feature of marketing workflow tools is the ability to manage budgets and generate performance reports. You can allocate budgets to specific campaigns or tasks, track spending, and ensure campaigns stay within budget. 

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Additionally, they provide detailed reports on key performance metrics, including GDPR and other compliance-related data, and revenue data tied to campaigns, improving your control over your marketing data. 

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By tracking and measuring the impact of your campaigns across paid ads, content, and offline events, you can determine how each component of your strategy contributes to leads and revenue. This multi-touch attribution helps you understand which marketing activities yield the best results.

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3. Collaboration Tools

Workflow tools include features that enhance team collaboration, such as shared dashboards, real-time communication, and task assignments. 

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These tools promote communication, improve accountability, and ensure everyone's on the same page throughout the campaign process by centralizing information and allowing easy access for all team members.

Tips For Choosing the Right Tool

There are no one-size-fits-all marketing workflows, so how do you ensure you pick the right one? Here are some Tips For Choosing the Right Tool for your business:

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• Establish your goals

What are the objectives you want to reach through your marketing projects? Depending on your goals, you can pick specific workflows and anticipate any potential challenges you might face. Whether working on email marketing campaigns or kickstarting social media, clearly defined goals will help you choose the right kind of tool for you.

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• Collaboration Features

Look for features such as shared dashboards, task assignments, and real-time communication. These can help you adjust workflows while maintaining teamwork and transparency within teams and with external partners.

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• Flexible and customizable setup

Choose a tool to customize workflows, task assignments, and notifications. This flexibility ensures that you can adapt the tool to fit how your team works and easily adjust it as your needs change.

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• Integration

You need to think about how your workflow tool integrates with the systems currently used by your company, such as CRMs, email marketing platforms, and analytics tools. This will allow easy data transfer and less manual work. For example, if ad production is a big part of your workflow, finding a tool that integrates with design is probably a good choice.

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• Adaptable

Your workflow tool should be able to grow and change to meet your needs. An adaptable tool ensures you don’t have to overhaul your processes or switch tools as your business evolves, saving time and resources in the long run.

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• Role-based access

Business leaders should be able to create and oversee workflows, while regular employees need to manage or track their tasks. Look for a system that allows you to create user roles for admins, employees, suppliers, and customers.

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• Support and Onboarding 

The best workflow management software should have onboarding and support. Look for tools that offer comprehensive training resources, tutorials, and responsive support teams to help your team get up to speed quickly so you don't lose time dealing with simple problems.

How Factors.ai helps with building marketing workflows

With Factors, you can align your GTM team in the following ways:
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1. Notify sales teams about ICP accounts visiting high-intent web pages like your pricing page or G2 profile
2. Guide performance marketing teams to create intent-driven ad campaigns on LinkedIn and Google
3. Your content team can optimize their content strategy based on how ICP accounts resonate with your blog posts
4. Help customer success teams identify churn-risk accounts by detecting churn signals
5. Give your product team a clear idea of product adoption based on how many times they sign in to use your product

Overcoming Challenges in Implementing Marketing Workflows

Implementing a marketing workflow can improve your campaigns, but it's challenging. Let’s explore some challenges and how to overcome them.

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• Lack of the Right Software

Without the right tools, creating and maintaining a workflow can be difficult. Many teams use spreadsheets, emails, and shared documents to manage tasks, often leading to miscommunication and inefficiencies. Invest in marketing workflow software that automates routine tasks, centralizes communication, and tracks progress in real-time.

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• Accountability Among Team Members

Workflows function effectively if everyone involved is held accountable for their specific tasks. Use your workflow tool to track who is responsible for each task and set deadlines that are visible to everyone. Regular check-ins can also ensure that progress is being monitored and that there’s accountability throughout the process.

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• Flexibility and Adaptability

Marketing workflows are not one-size-fits-all. Choose workflow tools that allow for adjustments in real-time and encourage team members to provide feedback on what works and what doesn’t.

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• Inadequate Training and Onboarding

Proper training and onboarding are crucial when introducing new workflow systems. If team members do not fully understand how to use the tools or follow the process, the workflow will likely fail to achieve its intended results.

Wrapping Up

A good marketing workflow isn’t just for marketers but for the whole organization. Once you establish and implement clear goals about how all teams can align and work together, you’re on the right path to generating revenue and pipeline. 

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Book a demo today to understand how Factors can help you improve your marketing workflows. 

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