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When you think of an ABM platform, Demandbase naturally comes to mind. Demandbase (also known as Demandbase One) has been around since 2007 and has served 10,000+ customers after its launch.
But is it the right fit for your business? Get your answer as you scroll through our article and learn about the 5 Demandbase alternatives currently in the market ⬇️
Why look for a Demandbase alternative?
Demandbase offers a range of features such as:
- Account Identification: Identify high-potential accounts visiting your website or showing buying intent signals online.
- Account Targeting: Tailor marketing campaigns to specific accounts based on firmographics, technographics, and buying behaviors. (e.g., industry, technology used, website activity)
- Multiple Journeys: Create and manage personalized marketing journeys for different account segments based on product lines, business units, or other factors.
- Campaign Influence Metrics: Track and measure the impact of marketing campaigns on account progression within the sales funnel.
However, according to reviews across sites like G2, Capterra, and TrustRadius, users have stated that the setup process is tricky and the UI is outdated:
If you’re an SMB looking for an ABM platform, let’s examine what you must consider when making the purchase.
4 Factors to consider when looking for a Demandbase alternative
Cost-effective: Users have found that Demandbase's pricing is steep compared to other products that offer similar features. Find a tool that provides the best bang for your buck.
Easy to use: Choose a tool with an intuitive user interface that doesn’t have a deep learning curve. This will save you time and help you make the most of the tool.
Intent signals from relevant sources: Remember, there is such a thing as “too many signals.” make sure you have the right data from channels that most contribute to revenue impact.
LinkedIn ads ROI: If you’re running LinkedIn ads, you must ensure you’re making the most of your ad budget.
Top 5 Demandbase alternatives
Want to find the right tool and boost your marketing ROI? We’ve done the heavy lifting and compiled a list of the six best Demandbase alternatives you can consider:
- Factors.ai
Factors is a marketing attribution platform that helps marketers streamline their GTM efforts and optimize their marketing spend. We offer multiple features like:
- Factors can pull intent signals from LinkedIn and G2, which gives greater visibility into high-intent accounts considering your solution. Plus, you can unify all your account-level data from multiple sources.
- Our account and engagement scoring features allow you to assign a value to every interaction an ICP account has with your website. You can now prioritize accounts with high scores to close deals faster.
- Our segment insights feature lets you understand how different user segments resonate with your product.
- Factors can also help you personalize your cold outreach based on intent data, thereby taking your sales strategy to the next level.
- Use Factors to create custom workflow automations to simplify your business processes across multiple CRMs
- Our new AdPilot feature can improve the way you run LinkedIn ads and help you get 2x ROI from your ad campaigns
Why Factors is a good alternative to Demandbase
- Demandbase doesn’t have many features that showcase the impact of paid marketing compared to Factors.
- Our IP database includes 4.6 billion companies, whereas Demandbase has 3.6 billion.
- You cannot conduct segment-wise analysis on Demandbase
- LinkedIn AdPilot gives a complete overview of how LinkedIn plays a role in generating revenue, a feature currently missing in Demandbase
Limitations
- Factors doesn’t offer deanonymization at a contact level
Pricing
💡Learn more about our pricing here
- Albacross
Albacross is a well-established B2B marketing data platform that leverages advanced intent data to identify and capitalize on hidden opportunities from website traffic.
- Website Visitors: Turn website traffic into companies and capture accounts in the buying window
- IP Enrich API: Apply real-time buyer intelligence across your technology stack
- Account-Based Marketing: Target key accounts with customized ads on 90% of ad space globally
- Buying Signals: You can combine Bombora’s powerful intent signals with Albacross to uncover the buyer journey
Why Albacross is a good alternative to Demandbase
Albacross has contact enrichment within the same platform, so there would be no requirement to integrate with multiple enrichment tools
💡Also read: Top 10 Albacross Alternatives
Limitations
- Albacross doesn't allow custom engagement scoring
- The platform doesn’t include LinkedIn view-through attribution
Pricing
- Rollworks
RollWorks is an Account-Based Platform with ABM and advertising solutions that allow marketers to deeply understand their buyers and attribute revenue to marketing initiatives such as display ads, social ads, and triggered emails.
Why Rollworks is a good alternative to Demandbase
Users have reported that it is a far more feasible solution than Demandbase, with a cost of $975 per month.
Limitations
Customers have mentioned that running LinkedIn ad campaigns with Rollworks can get tedious, and they face issues when showing ads to the right accounts
Pricing
Rollworks doesn’t mention its pricing on its website. They have separate plans for Account-based marketing and Account-based advertising.
- Recotap
Recotap is an AI-driven Account-Based Marketing (ABM) platform that helps B2B Marketers run targeted ABM campaigns at scale. They break their offering into 3 categories:
- Data Hub: Account level, Contact level, Technographics, or Intent data. You'll find it all here
- Engagement Hub: Engage your accounts across multiple channels with personalized content
- Insights Hub: Let our AI crunch data from ads, emails, CRM, website visits & more to provide the right insights
Why Recotap is a good alternative to Demandbase
- Recotap is a better platform for brands aiming to leverage LinkedIn for ABM
- It is a cost-effective solution
Limitations
- Limited reporting options
- It doesn’t integrate with G2
Pricing
Recotap doesn’t have its pricing on its website, but they offer 3 pricing tiers (Starter, Growth, Enterprise)
- Common Room
Why Common Room is a good alternative to Demandbase
- Common Room focuses heavily on community management and engagement, a feature currently unavailable in Demandbase
- If you prioritize a seamless and intuitive user experience, Common Room might offer a more straightforward approach compared to Demandbase
- Common Room offers flexible pricing plans that might be more suitable for smaller businesses or startups compared to Demandbase
Limitations
- Common Room cannot derive intent signals from G2
- It’s a relatively newer product, so many features are still under development
- Engagement scoring feature isn’t as advanced as other tools on this list
Pricing
Choose the best Demandbase alternative
Streamlining sales and marketing alignment is a cakewalk when you have the right ABM platform. You must invest in a solution that helps you make the most of your marketing effort without burning a hole in your pockets.Sign up for a free trial today to understand how Factors allows you to leverage intent signals and accurately measure the impact of your marketing campaigns.
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