Many companies approach LinkedIn Ads with a blanket strategy, treating all prospects similarly and running generic campaigns that fail to consider the buyer’s journey. Sure, this seems logical at first – LinkedIn offers precision targeting, so simply putting ads in front of your ideal audience should drive results, right?
But here’s the catch: not all prospects are ready to convert at the same time. Someone discovering your brand for the first time requires education and trust-building, while a prospect weighing solutions needs proof of ROI and competitive differentiation.
By lumping everyone together, companies dilute their messaging, undercut their relevance, and waste budgets on audiences that aren’t ready to take action. The solution is clear: a segmented, funnel-aligned approach with tailored messaging for TOFU, MOFU, and BOFU stages delivers higher engagement and better ROI by meeting prospects where they are in their decision-making process.
If your primary goal is incremental revenue and you have a typical sales cycle of three to six months, you need to approach LinkedIn ads as a long-term experiment.
Aman Gandhi, Senior Client solutions manager at LinkedIn, advises that you must invest in full funnel campaigns for atleast 6 months before seeing any results:
“I recommend committing to LinkedIn for at least six to eight months. This time frame allows you to build momentum and begin seeing tangible results, particularly in revenue. While early indicators like brand recall can be measured, meaningful revenue outcomes will likely start rolling in after this period.”
