LinkedIn Ads Deserve a Bigger Slice of Your Budget
Convincing your CMO to increase ad budgets can leave you feeling like Sisyphus rolling the boulder up the hill. If you want them to loosen the purse strings for LinkedIn ads, you have to answer two key questions:
- Will this actually drive pipeline?
- Can your ads outperform the 10,000 other SaaS companies clogging LinkedIn feeds?
It’s natural to think LinkedIn ads are a luxury only enterprises can afford. Smaller SaaS companies assume the high cost per click (CPC) outweighs the return. Instead, they double down on Google, Meta, or cold email. However, by neglecting LinkedIn, they miss out on a platform that puts them directly in front of high-intent B2B buyers.
Enterprise SaaS companies can afford six-figure LinkedIn ad budgets, allowing them to run expansive, multi-funnel campaigns. SMB SaaS companies operate with tighter budgets, demanding smarter, leaner ad strategies. Then, there are early-stage startups where every dollar counts, and LinkedIn feels like a stretch.
The key isn’t spending more. It’s aligning your ad strategy with your company’s size, resources, and goals. Whether you’re spending $5K or $50K, LinkedIn works if you know how to approach each funnel stage with the right strategy.
In this guide, we’ll show you how to implement LinkedIn ads throughout the marketing funnel.
Without further ado, let’s dive in 🏊
