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“Signal-based sales” and “Signal-based marketing” – seem like the marketing buzzwords in 2024. Gone are the days when GTM teams had to rely on a gut feeling to close a deal. Running sales and marketing initiatives becomes a breeze when using the right ABM tool to capture and organize multiple intent signals.
Unify (or UnifyGTM) is one such tool that helps you target in-market buyers at the right time. However, many more tools in the market offer a wide variety of features to improve your signal-based GTM efforts.
Let’s have a look at the top UnifyGTM alternatives and competitors in 2024 ⬇️
About Unify: Pros, Cons, and Pricing
Unify is a GTM platform that automates powerful, end-to-end sales intelligence and engagement workflows via warm outbound. Leveraging intent data and AI, Unify handles everything from prospecting target personas to personalized engagement at scale.
Its key features include:
- Intent signals from multiple sources such as website, G2 with CRM integration
- Contact database of 120M contacts
- Auto-personalized sales email sequences based on intent data
- Use intent, enrichment, and CRM data to build audiences and trigger playbooks.
The pros and cons, according to G2, are as follows:
Multiple reviews across G2 say that while the platform is easy to use, quite a few features are missing, which are present in other Unify alternatives.
Here’s the pricing breakdown for Unify:
The $700/mo pricing may not be suitable for SMBs. Hence, you should look for a tool that offers all the above features at a feasible price.
What to look for in a UnifyGTM alternative
1. Customizable Reporting & Dashboards
Tailoring reports to specific go-to-market (GTM) metrics and key performance indicators (KPIs) is essential. A platform that offers real-time updates and automated data visualization allows marketers to track performance effortlessly ensuring timely adjustments to strategy.
2. Cross-Channel Attribution
Advanced algorithms that help prioritize potential customers are invaluable for targeting the right leads. Platforms with support for account-based marketing (ABM) that offer robust scoring models make it easier for teams to focus on high-value accounts.
3. Campaign Automation & Management
A tool that automates workflows for launching, managing, and optimizing campaigns, along with built-in collaboration tools for campaign planning, can save time and improve coordination across teams.
4. Funnel Analysis
The ability to break down customer funnels into detailed stages helps marketers identify drop-off points and optimization opportunities. Ideally, the platform should allow customization of funnel stages to match unique GTM strategies.
5. Audience Segmentation
Platforms with advanced segmentation options based on behavioral data, demographics, firmographics, or custom attributes enable personalized targeting. The ability to create dynamic, real-time segments ensures that marketing efforts are always relevant.
6. LinkedIn intent data
LinkedIn is the place to B2B for most of your ICP. Thus, LinkedIn plays a crucial role in generating revenue for your org. Choose a tool that gives you LinkedIn intent data so you can make smarter decisions with your ad campaigns.
Top 6 UnifyGTM alternatives for signal-based marketing
- Factors.ai
Factors.ai is a B2B marketing analytics and attribution platform that identifies anonymous website visitors and tracks their engagement with your marketing efforts.
Why Factors is a good Unify alternative
- We are the only solution on this list to offer LinkedIn AdPilot, your one-stop solution to improve your LinkedIn campaign ROI
- Segment Insights that tell you exactly how each channel contributes to pipeline growth
- Custom workflow automations to avoid tool-switching between CRMs and MAPs
- Robust reporting capabilities as compared to Unify
Limitations
- Factors doesn’t offer person-level contact information unless integrated with tools like Apollo or Bombora
Pricing
- Apollo.io
Apollo is a sales intelligence and engagement platform. It is an end-to-end sales solution platform with over 265 million contacts. It provides access to rich buyer data, analytical insights, and automated and personalized outreach workflows.
Why Apollo is a good Unify alternative
- Better quality prospect data
- Cost-effective compared to other tools in the market
Limitations
- It is difficult to navigate the platform due to the vast range of features
- Reporting features can be improved
Pricing
- Warmly
Warmly is a sales orchestration platform built for sales and marketing teams looking to unlock their website’s revenue potential.
Why Warmly is a good Unify alternative
- Great for sales teams to reach out to ready-to-buy accounts
- Identifies accounts visiting website,
Limitations
- Doesn’t offer LinkedIn or G2 intent data
- Pricing is far higher than other tools in the market offering similar features
Pricing
💡Also read: Top 10 Warmly.AI Alternatives | Compare Pros, Cons & Pricing
- Zoominfo Sales
Why Zoominfo is a good UnifyGTM alternative
- Beyond just data, ZoomInfo integrates with sales workflows, offering tools like email automation, engagement tracking, and CRM integration.
- Extensive contact database, a feature missing in Unify at the moment
Limitations
- Unify is a better fit for signal-based marketing since Zoominfo’s prime focus is on lead management
- You can automate your outreach based on intent, a feature missing in ZoomInfo at the moment
Pricing
To find out Zoominfo pricing, check out our piece where we explain it in detail here: ZoomInfo Pricing, Alternatives & Overview
- Lusha
Lusha is an AI sales tool that allows businesses to enrich, qualify and reach out to high-intent prospects and close deals faster.
Why Lusha is a good Unify alternative
- Access to high quality contact data
- Chrome extension that allows you to scrape data from multiple sources on the web
Limitations
- Limited data from LinkedIn
- According to multiple reviews it’s costlier that other tools that offer similar features
Pricing
- Common Room
Common Room is a customer intelligence and community engagement platform that helps businesses consolidate and analyze signals from various sources. It provides actionable insights from community interactions, social media, and other digital touchpoints, enhancing customer understanding and engagement.
Why Common Room is a good UnifyGTM alternative
- Common Room offers signals for Dev teams, a feature currently unavailable in Unify
- At the time of writing this piece, Common Room offers intent signals from Discord, LinkedIn, which isn’t available in Unify
Limitations
- Common Room doesn’t offer a contact database
- Steeper learning curve as compared to the other tools in the space
Pricing
💡Also read: Top 7 Common Room Alternatives for Signal Detection & GTM Strategy
Why Factors takes the win
Unlike most of the tools mentioned above, Factors allows you to extract signals from multiple sources, such as your website, CRMs, MAPs, LinkedIn, and G2. You can consolidate these signals and gauge how each channel contributes to revenue.
You can also use our advanced report-building capabilities to track the buyer journey and analyze account engagement at every stage of the funnel.
Book a demo today to learn more about how Factors can empower your signal-based GTM motion.
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