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When it comes to business-to-business (B2B) marketing and sales, having access to accurate and comprehensive contact databases is crucial. Generally, a B2B contact database empowers businesses to identify, connect with, and build relationships with potential clients and partners. These tools are indispensable for streamlining outreach efforts, personalizing marketing campaigns, and driving growth. In fact, the global business-to-business e-commerce market size was estimated at USD 18,665.95 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2030. With the right B2B contact database, companies can ensure their marketing and sales teams have high-quality leads and valuable insights.
Having a correct B2B contact database is crucial, as a lack of it can often adversely affect sales. According to Experian, on average, U.S. organizations believe 32 percent of their data is inaccurate, a 28 percent increase over last year’s figure of 25 percent. This high degree of inaccurate information causes 91 percent of respondents to believe revenue is affected by inaccurate data in terms of wasted resources, lost productivity, or wasted marketing and communications spend.
Criteria for Selection
When evaluating B2B contact database providers, it is essential to consider several key criteria:
- Accuracy of Data: The database should provide up-to-date and precise information to ensure effective communication.
- Range of Features: A comprehensive suite of features, such as CRM integration, data enrichment, and analytics, can enhance the tool's usability.
- User-Friendliness: The platform should have an intuitive interface and be easy to navigate, ensuring efficiency in its usage.
- Pricing: The cost of the service should align with the budget while offering good value for money.
- Customer Reviews: Feedback from current and past users can provide insights into the tool's performance and reliability.
Did you know?
Inaccurate B2B contact data wastes 27.3% of sales reps’ time. That’s 546 hours a year per full-time inside sales rep. So it only makes sense to ensure the factual validity of this data.
Top 25 B2B Contact Database Companies/Tools
Overview
ZoomInfo is a leading business intelligence and data software platform that provides comprehensive contact and company information to help businesses enhance their marketing and sales efforts. It offers a robust B2B contact database with detailed profiles of companies and professionals, making it easier for organizations to identify and connect with potential leads.
Key Features
- Extensive Database: Access to millions of business contacts and company profiles.
- Data Enrichment: Enhances existing customer data with additional information.
- Lead Scoring: Identifies high-potential leads based on specific criteria.
- Integrations: Seamless integration with popular CRM and marketing automation platforms.
- Sales Automation: Tools to automate and streamline sales workflows.
Pros:
- Comprehensive and up-to-date B2B contact database.
- Powerful search capabilities and filtering mechanisms.
- Integration with extensive CRM systems.
- Useful for both small and large businesses.
Cons:
- Higher cost compared to some competitors.
- Learning curve for newer users.
- Occasional data inaccuracies.
Pricing
- ZoomInfo offers customized pricing based on the specific needs and size of the organization.
- Interested users need to contact ZoomInfo for a personalized quote.
Overview
Clearbit is a data enrichment platform that helps businesses optimize their marketing and sales efforts by providing real-time intelligence on companies and individuals. Clearbit enhances the quality and accuracy of customer data, enabling more effective targeting and engagement.
Key Features
- Data Enrichment: Enhances customer records with detailed company and contact information.
- Lead Scoring: Identifies and prioritizes high-value leads.
- API Access: Real-time data access through powerful APIs.
- Prospecting Tools: Helps find and connect with the right contacts.
- Integration: Compatible with various CRM and marketing automation tools.
Pros:
- Real-time data enrichment.
- Easy integration with preexisting systems.
- Comprehensive and accurate data.
- User-friendly interface.
Cons:
- Pricing can be high for smaller businesses.
- Limited free features.
- Some data may still require manual verification.
Pricing
- Clearbit offers a range of pricing plans, starting with a free plan for basic usage.
- Users must explore the paid plans for more advanced features and higher usage limits.
- Specific pricing details are available on the Clearbit website.
LinkedIn Sales Navigator is a premium sales tool that helps sales professionals target the right prospects, understand key insights, and engage with personalized outreach. It leverages LinkedIn's vast professional network to provide actionable insights and advanced search capabilities.
Key Features
- Advanced Search: Find and connect with prospects using advanced filtering options.
- Lead Recommendations: Personalized lead recommendations based on user preferences.
- Real-time Updates: Receive updates on saved leads and accounts.
- InMail Messages: Send direct messages to any LinkedIn user outside your network.
- CRM Integration: Syncs with CRM systems to streamline workflows.
Pros:
- Access to LinkedIn’s extensive professional network.
- Advanced search and filtering capabilities.
- Real-time updates and insights.
- Direct messaging with InMail.
Cons:
- Expensive for individual users.
- Only limited features are available in the basic plan.
- Requires active LinkedIn usage.
Pricing
- LinkedIn Sales Navigator offers several pricing tiers: Professional, Team, and Enterprise.
- The Professional plan starts at $79.99 every month for the year.
- Team and Enterprise plans offer more advanced features and require a custom quote.
Overview
UpLead is a B2B contact database and company data platform designed to help businesses identify and connect with high-quality prospects. It provides verified data, ensuring sales and marketing teams can reach the right contacts with accurate information.
Key Features
- Data Accuracy: Verified contact and company data.
- Lead Generation: Advanced search and filtering options to find prospects.
- Data Enrichment: Enhance existing data with additional insights.
- CRM Integration: Seamless integration with popular CRM systems.
- Email Verification: Ensures email addresses are valid and active.
Pros:
- High accuracy of data.
- Easy-to-use interface.
- Flexible pricing plans.
- Email verification feature.
Cons:
- Limited B2B contact database size compared to some competitors.
- Occasional data gaps.
- Higher tiers are needed for full feature access.
Pricing
- Free Trial
- Essentials ($99/month)
- Plus ($199/month)
- Professional ($399/month)
- Enterprise (custom pricing)
Overview
Lusha is a sales intelligence platform that provides accurate contact information for B2B sales and marketing teams. It offers a browser extension and API access to help users find and connect with potential leads quickly and efficiently.
Key Features
- Contact Information: Access to direct dials, email addresses, and company data.
- Browser Extension: Quickly find contact details while browsing LinkedIn or other sites.
- CRM Integration: Sync data with major CRM platforms.
- API Access: Integrate Lusha data into custom applications.
- Data Accuracy: Regularly updated and verified data.
Pros:
- Easy to use and integrate.
- High accuracy of contact information.
- Useful browser extension.
- Cost-effective compared to some competitors.
Cons:
- Limited data on certain industries or regions.
- Higher usage limits require premium plans.
- Occasional discrepancies in data.
Pricing
- Free plan
- Pro plan ($29/month)
- Premium plan ($51/month)
- Custom pricing for Enterprise plans
Overview
Hunter.io is a leading email finder tool that helps users find and verify professional email addresses. It is widely used for lead generation and email outreach.
Key Features
- Email Finder: Quickly find email addresses associated with a domain.
- Email Verifier: Verify the accuracy and deliverability of email addresses.
- Domain Search: Discover all email addresses related to a specific domain.
- Bulk Tasks: Perform bulk email searches and verifications.
- Chrome Extension: Can find email addresses easily while browsing the internet.
Pros:
- User-friendly interface
- High accuracy in email finding and verification
- Integration with CRM tools and other applications
- Generous free tier
Cons:
- Limited features in the free plan
- Pricing can be high for small businesses
Pricing
- Free: 25 searches per month
- Starter: $49/month for 500 searches
- Growth: $99/month for 2,500 searches
- Pro: $199/month for 10,000 searches
Overview
Lead411 provides comprehensive business and contact data to enhance sales and marketing efforts. It includes verified email addresses, phone numbers, and company insights.
Key Features
- Verified Contacts: Access to accurate and up-to-date contact information.
- Sales Trigger Events: Alerts for job changes, funding announcements, and more.
- Lead Scoring: Prioritize leads based on predefined criteria.
- CRM Integration: Easy and smooth integration with famous CRM platforms.
- Mobile App: Access leads on the go with the mobile application.
Pros:
- Extensive B2B contact database with high-quality leads
- Real-time sales triggers
- Customizable lead scoring
Cons:
- Higher price point for advanced features
- The interface can be complex for new users
Pricing
- Starter: $99/month for basic access
- Pro: Custom pricing based on features and number of users
- Enterprise: Custom pricing for large teams and advanced needs
Overview
AeroLeads is a powerful prospect generation tool that helps users find email addresses and phone numbers from professional networking sites like LinkedIn.
Key Features
- Prospect Generation: Find email addresses, phone numbers, and other contact details.
- Data Export: Export data to CRM tools like Salesforce and HubSpot.
- Chrome Extension: Easily find prospects while browsing LinkedIn.
- Bulk Upload: Import data and enrich it with contact details.
Pros:
- Easy integration with CRM tools
- Real-time data extraction
- Affordable pricing for small teams
Cons:
- Limited search filters
- The accuracy of contact details can vary
Pricing
- Take Off: $49/month for 1,000 credits
- Climb: $149/month for 4,000 credits
- Cruise: $499/month for 15,000 credits
- Enterprise: Custom pricing for large teams
Overview
RocketReach is a comprehensive tool for finding professionals' email addresses, phone numbers, and social media profiles across various industries.
Key Features
- Email Lookup: Find and verify professional email addresses.
- Phone Lookup: Access direct phone numbers.
- API Access: Integrate RocketReach with other applications.
- Bulk Lookups: Perform bulk searches for large lists.
Pros:
- Extensive B2B contact database with high accuracy
- User-friendly interface
- Integration with CRM and email marketing tools
Cons:
- Limited features in the most basic plans
- Occasional discrepancies in data accuracy
Pricing
- Essentials: $39/month for 125 lookups
- Pro: $99/month for 300 lookups
- Ultimate: $249/month for 833 lookups
Overview
Adapt.io offers a robust B2B contact database of business contacts and company information designed to support sales and marketing teams in their outreach efforts.
Key Features
- Lead Builder: Create targeted lead lists with advanced search filters.
- Email Verification: Ensure email addresses are accurate and deliverable.
- Data Export: Export data to various CRM and marketing tools.
- Sales Alerts: Get notified about company events and news.
Pros:
- Comprehensive B2B contact database
- User-friendly interface
- Customizable search filters
Cons:
- Limited integration options
- It can be pricey for small businesses
Pricing
- Basic: $39/month for individual users
- Plus: $79/month for enhanced features
- Pro: Custom pricing for teams and enterprises
Overview
LeadIQ streamlines lead generation by helping users find and capture contact information from professional networking sites.
Key Features
- Lead Capture: Easily capture leads from LinkedIn and other sites.
- CRM Integration: Sync leads with your CRM system.
- Email Finder: Discover and verify email addresses.
- Data Enrichment: Enrich your leads with additional contact details.
Pros:
- Simple and intuitive interface
- Excellent CRM integrations
- Accurate contact information
Cons:
- Premium features cost higher
- Limited features in the basic plan
Pricing
- Basic: $75/month per user
- Pro: $150/month per user
- Enterprise: Custom pricing for large teams
Overview
InsideView provides comprehensive market intelligence and data solutions to help sales and marketing teams identify and engage with the right prospects.
Key Features
- Market Intelligence: Access to detailed company and contact information.
- Data Enrichment: Enhance your existing data with accurate contact details.
- CRM Integration: Seamless integration with various other CRM platforms.
- Sales Insights: Receive insights and alerts about key events and changes.
Pros:
- Extensive and accurate B2B contact database
- Powerful search and filtering options
- Real-time sales alerts
Cons:
- High cost for advanced features
- New users find the interface complicated
Pricing
- Basic: Custom pricing based on features and number of users
- Pro: Custom pricing for advanced features and large teams
- Enterprise: Custom pricing for enterprise needs
Overview
FullContact is a contact management platform that helps businesses manage and enhance their contact data, providing a 360-degree view of customers.
Key Features
- Contact Management: Centralize and organize contact information.
- Data Enrichment: Enrich contact data with additional details.
- Identity Resolution: Resolve duplicate and incomplete contact records.
- API Access: Integrate FullContact with other tools and applications.
Pros:
- Comprehensive contact enrichment
- Easy integration with various tools
- Effective identity resolution
Cons:
- Pricing is a lot for small businesses
- Technical expertise necessary for some features
Pricing
- Starter: $99/month for basic access
- Premium: Custom pricing for advanced features
- Enterprise: Custom pricing for large organizations
Overview
SalesIntel provides accurate and human-verified B2B contact data to support sales and marketing efforts, ensuring high-quality leads and insights.
Key Features
- Human-Verified Data: Access to verified contact information.
- Technographics: Information about the technology stack of companies.
- Intent Data: Identify prospects with purchase intent.
- CRM Integration: Seamlessly integrate with CRM and marketing tools.
Pros:
- High accuracy of contact data
- Comprehensive technographic and intent data
- Excellent customer support
Cons:
- Higher pricing compared to some competitors
- Limited features in the basic plan
Pricing
- Basic: Custom pricing based on features and number of users
- Pro: Custom pricing for advanced features
- Enterprise: Custom pricing for large teams
Overview
Datanyze provides technographic data and sales intelligence to help businesses identify and engage with potential customers based on their technology usage.
Key Features
- Technographics: Access detailed information about the technology stack of companies.
- Contact Data: Find and verify contact information.
- Lead Generation: Identify and prioritize high-potential leads.
- Data Enrichment: Enhance your existing data with additional insights.
Pros:
- Detailed technographic data
- User-friendly interface
- Effective lead generation features
Cons:
- Pricing can be high for smaller businesses
- Limited CRM integration options
Pricing
- Basic: Custom pricing based on features and number of users
- Pro: Custom pricing for advanced features
- Enterprise: Custom pricing for large organizations
16. Seamless.AI
Overview
Seamless.AI is an advanced sales automation and lead generation platform designed to help sales professionals find accurate contact information quickly. It leverages artificial intelligence to search for and verify email addresses, phone numbers, and social media profiles.
Key Features
- AI-Powered Search: Uses AI to find and verify contact information.
- Real-Time Data: Provides up-to-date contact details.
- Lead Management: Organize and manage leads efficiently.
- CRM Integration: Syncs with major CRM systems for seamless data flow.
- Email Finder: Identifies email addresses with high accuracy.
Pros:
- High accuracy due to AI verification.
- Real-time updates and data accuracy.
- User-friendly interface.
Cons:
- Limited features in the free plan.
- Pricing is a little steep for the advanced features.
Pricing
- Free: Basic access with limited features.
- Pro: $147/month per user for full access.
- Enterprise: Custom pricing for large teams.
17. Cognism
Overview
Cognism is a sales intelligence platform that provides B2B contact data and lead generation tools to help businesses enhance their sales and marketing efforts. It offers GDPR-compliant data, ensuring privacy and security.
Key Features
- GDPR-Compliant Data: Ensures data privacy and security.
- Prospect Database: Extensive database of business contacts.
- Sales Triggers: Alerts on company events and updates.
- CRM Integration: Seamless integration with CRM platforms.
- Email Finder: Accurate email finding and verification.
Pros:
- GDPR-compliant and secure data.
- Extensive contact database.
- Real-time triggers and alerts for sales
Cons:
- Higher cost for advanced features.
- Occasional data inaccuracies.
Pricing
- Basic: $1,200/year for individual users.
- Advanced: Custom pricing for additional features and team access.
- Enterprise: Custom pricing for large organizations.
18. LeadGenius
Overview
LeadGenius is a B2B lead generation and data enrichment platform that combines human intelligence with machine learning to provide high-quality contact data. It focuses on delivering customized lead lists and detailed company insights.
Key Features
- Human and AI-Powered: Combines human intelligence with AI for data accuracy.
- Custom Lead Lists: Tailored lead lists based on specific criteria.
- Data Enrichment: Enhances existing customer data with additional information.
- Market Insights: Provides detailed insights into target markets.
- CRM Integration: Syncs with popular CRM systems.
Pros:
- High accuracy and customized lead lists.
- Combines human intelligence and AI.
- Detailed market insights.
Cons:
- Higher pricing compared to some competitors.
- Lead list customization may take time.
Pricing
- Custom pricing based on specific needs and requirements.
19. DiscoverOrg
Overview
DiscoverOrg, now part of ZoomInfo, is a comprehensive sales and marketing intelligence platform that provides detailed contact and company information. It helps businesses identify, connect, and engage with potential customers effectively.
Key Features
- Comprehensive Database: Extensive contact and company information.
- Data Enrichment: Enhances customer data with additional insights.
- Sales Triggers: Alerts for job changes, funding, and other events.
- CRM Integration: Seamless integration with major CRM systems.
- Lead Scoring: Prioritizes high-potential leads
Pros:
- Extensive and detailed database.
- Ability to get real-time sales alerts and triggers.
- Integration with CRM systems.
Cons:
- Higher cost for advanced features.
- Requires some learning curve for newer users.
Pricing
- Custom pricing based on features and organizational needs.
20. Apollo.io
Overview
Apollo.io is a leading sales intelligence platform that provides comprehensive B2B contact data, lead generation tools, and CRM integration to empower sales and marketing teams. It offers detailed insights into companies and professionals, facilitating targeted outreach and improving conversion rates.
Key Features
- Comprehensive B2B contact database with detailed company profiles.
- Lead generation tools for generating, qualifying, and nurturing leads.
- Seamless CRM integration with popular platforms like Salesforce and HubSpot.
- Advanced prospecting tools for effective outreach and engagement.
- Data enrichment capabilities to enhance existing customer data.
Pros:
- Vast database with detailed contact information.
- Powerful lead generation and prospecting tools.
- Seamless integration with major CRM systems.
- Customizable solutions tailored to specific needs.
- Data enrichment for improved targeting and segmentation.
Cons:
- Higher pricing compared to some competitors.
- Learning curve for new users.
- Requires active management for optimal use.
- Limited features in the basic plan.
Pricing
- Custom pricing based on features and organizational needs.
- Contact Apollo.io for personalized pricing quotes and plans.
21. Ampliz Salesbuddy
Overview
Ampliz Salesbuddy provides a B2B contact database with features to improve sales and marketing efficiency. It offers data enrichment and CRM integration.
Key Features
- Lead Generation and Enrichment: Helps acquire and enhance lead data.
- CRM Integration: Syncs with CRM systems for seamless data management.
- Advanced Search Filters: Allows users to search for leads based on specific criteria.
- Data Accuracy and Compliance: Ensures data is accurate and compliant with regulations.
Pros:
- Effective lead generation and enrichment
- Integration with CRM systems
- Accurate and compliant data
Cons:
- Limited features in the basic plans
- Slightly costly for smaller teams
Pricing
- Ampliz Salesbuddy offers various pricing plans based on the number of users and features.
- Reach out to them for pricing details.
22. DemandScience
Overview
DemandScience provides a B2B contact database focused on data-driven sales and marketing solutions. It offers tools for lead generation and data enrichment.
Key Features
- Data-Driven Insights: Leverages data to provide actionable insights for sales and marketing.
- Lead Generation and Enrichment: Helps identify and enhance lead information.
- CRM Integration: Connects with CRM systems for efficient data management.
- Advanced Search Filters: Offers detailed search options based on various criteria.
Pros:
- Data-driven approach for effective insights
- Comprehensive lead generation tools
- CRM integration
Cons:
- Advanced features are available only at higher prices
- Limited details on lower-tier plans
Pricing
- DemandScience’s pricing is customized based on client needs and features.
- Specific details are available upon request.
23. Kaspr
Overview
Kaspr is a dynamic B2B contact database tool to streamline lead generation and data enrichment. It is tailored to help businesses find and connect with potential prospects effectively.
Key Features
- Real-Time Email and Phone Verification: Ensures that contact information is accurate and up-to-date.
- LinkedIn Integration: Allows users to extract contact details directly from LinkedIn profiles.
- Data Enrichment: Enhances contact data with additional company and industry information.
- Customizable Search Filters: Provides detailed search options to find specific leads based on various criteria.
Pros:
- High accuracy in contact data
- Seamlessly integrates with LinkedIn
- User-friendly interface that aids navigation
Cons:
- Advanced plans cost more
- Limited features in lower-tier subscriptions
Pricing
- Kaspr offers tiered pricing plans based on the required credits and features.
- Pricing details are available upon request.
24. Snov.io
Overview
Snov.io provides a B2B contact database focused on lead generation, email verification, and automation. It is designed to help businesses find and manage leads effectively.
Key Features
- Lead Generation allows users to find and collect leads based on various criteria, including company and job title.
- Email Verification ensures that email addresses are valid and deliverable.
- Automation Tools offers tools for automating email outreach and follow-ups.
- CRM Integration integrates with CRM systems for efficient data management and tracking.
Pros:
- Effective lead generation and email verification
- Automation tools for outreach
- CRM integration
Cons:
- Limited features in basic plans
- Can be expensive for high-volume use
Pricing
- Snov.io offers tiered pricing plans based on features and number of users.
- Specific pricing details are available on their website.
25. Outreach
Overview
Outreach offers a comprehensive B2B contact database tool for sales engagement and automation. It focuses on improving sales productivity through advanced features and integrations.
Key Features
- Sales Engagement provides tools for managing and automating sales interactions, including email and call sequencing.
- Analytics and Reporting offers detailed analytics and reporting to track sales performance and optimize strategies.
- CRM Integration seamlessly integrates with popular CRM systems to streamline data management and enhance sales processes.
- Automated Workflows automates repetitive tasks to increase efficiency and reduce manual effort.
Pros:
- Advanced sales engagement and automation features
- Detailed analytics and reporting
- Effective CRM integration
Cons:
- Higher cost for extensive use
- Can be complex for new users
Pricing
- Outreach’s pricing is based on the number of users and features.
- For specific pricing details, you can contact their sales team or visit their website.
Here's How Factors.ai Can Help
- AI-Driven Accuracy: Factors.ai uses advanced AI algorithms to provide accurate and up-to-date contact information, ensuring that your data remains reliable.
- Data Enrichment: The platform offers real-time data enrichment to enhance the quality and completeness of your contact records.
- Seamless Integration: Factors.ai integrates smoothly with existing CRM systems, improving data management and facilitating better lead generation.
- Predictive Analytics: The tool includes features that help you make data-driven decisions and refine your marketing strategies.
In a nutshell
Selecting the right B2B contact database can significantly enhance your business's outreach and growth efforts. You can find a tool that best meets your needs by considering data accuracy, range of features, user-friendliness, pricing, and customer reviews. Tools like ZoomInfo, Clearbit, LinkedIn Sales Navigator, UpLead, and Lusha each offer unique strengths and can serve as valuable assets for any B2B contact database marketing and sales strategy.
When choosing a B2B contact database tool, it is crucial to align your selection with your business goals and processes. If available, take advantage of free trials or demos to assess the tool's functionality and usability. Prioritize features to enhance your sales and marketing efforts and ensure the tool integrates seamlessly with your existing systems for maximum efficiency.
On average, data decays about 2% per month, which means more than 20% of your data will become unusable in a year. The only way to prevent this is to audit and append your data regularly. Following these steps will make selecting the right B2B contact database a cakewalk.
Explore how Factors.ai can help — get started today!
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