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Account-Based Marketing has become a must-have strategy for companies wanting to connect with their top accounts. Unlike traditional marketing, which tries to reach everyone, ABM lets businesses focus their energy on the accounts that could bring the most value. It’s like having a VIP list for your marketing efforts!
Study shows that implementing an ABM strategy can increase revenue by up to 208%. However, running an ABM strategy at scale requires the right technology. That’s where ABM platforms come in. These tools help businesses identify high-intent accounts, engage them across multiple channels, and measure success with precise analytics.
With the right ABM tool, this approach can be improved even further. These tools help sales and marketing teams work together seamlessly, providing useful data insights and taking care of repetitive tasks that can slow you down.
As ABM continues to grow and change, plenty of tools are out there to help marketers get the most out of their strategies. In this guide, we’ll break down everything you need to know about ABM platforms—what they are, why they matter, key features to look for, and a comparison of the top 20 ABM platforms for 2025. Whether you're just starting with ABM or looking to optimize your existing strategy, this guide will help you make an informed decision.
TL;DR
- Account-Based Marketing (ABM) aligns marketing and sales to focus on high-value accounts.
- ABM tools help personalize and optimize marketing efforts for target accounts.
- Key features to look for in an ABM tool include; AI-driven insights for better decision-making, CRM integration for seamless data flow, multi-channel engagement to reach accounts across platforms, personalization to tailor campaigns for specific accounts, real-time reporting and analytics for performance tracking, account-based advertising capabilities for targeted ads, Intent data to identify accounts ready to buy, collaboration tools for sales and marketing alignment, campaign automation to streamline outreach, scalability to grow with your business.
- ABM tools enable more efficient, focused marketing, driving better ROI and growth.
What is Account Based Marketing Software?
Account Based Marketing (ABM) software is a tool developed to help B2B companies run highly targeted marketing campaigns focused on specific high-value accounts. Unlike traditional marketing, this software allows you to personalize outreach and engagement for each target account, streamlining sales, and marketing efforts to drive higher conversion rates.
Why Do You Need ABM Platforms?
Here are the perks you can enjoy by investing in a good account based marketing platform:
- Identify and prioritize high-value accounts with data-driven insights.
- Deliver personalized content and messaging across multiple touchpoints.
- Bridge the gap between the marketing and sales teams by providing shared data, unified account insights, and outreach strategies.
- Leverage intent data to identify accounts searching for solutions.
- Orchestrate campaigns across email, ads, social media, and direct mail from a single platform.
- Automate sales reps based on predefined rules and improve response times.
- Access real-time analytics and reporting to measure the efficiencies of ABM campaigns.
Key Features to Look for in ABM Platform
The best ABM platform must equip you with features to target, engage, and convert high-value accounts more effectively. Here’s what to look for in an ABM Platform:
1. Account Identification & Selection
- A good ABM platform should help you identify and prioritize high-value accounts using AI-driven intent data and firmographics.
- This ensures your marketing and sales teams are always focused on prospects most likely to convert.
2. Intent Data & Predictive Analytics
- Intent tracking helps you detect buying signals from website visits, content consumption, and competitor research.
- This will help you engage prospects before your competitors do.
3. Cross-Channel Orchestration
- An ABM platform that automates multi-channel campaigns ensures your messaging stays consistent across every touchpoint like LinkedIn, emails, display ads, and webinars.
- This increases engagement and conversion rates.
4. Personalization & Customization
- Platforms with advanced personalization help you tailor content, emails, ads, and website experiences to each account
- This makes each interaction more meaningful and boosts response rates.
5. CRM & Marketing Automation Integration
- An ABM platform that integrates with Salesforce, HubSpot, Marketo, or Pardot keeps your sales and marketing teams on the same page.
- This ensures no opportunity slips through the cracks and that engagement data flows seamlessly between teams.
6. Account-Based Advertising
- The ABM platform should allow you to run hyper-targeted LinkedIn, Google, and programmatic ad campaigns to reach key decision-makers within those accounts.
- Retargeting and lookalike audiences also help extend your reach.
7. Sales & Marketing Alignment Tools
- The right ABM platform ensures both teams have access to real-time engagement insights.
- This allows sales reps to reach out at the perfect moment with the right messaging.
8. Analytics & Reporting
- A strong ABM platform should offer account-level analytics, deal velocity tracking, and revenue attribution,
- This helps you support and optimize your ROI with clear, data-driven insights.
9. Engagement & Lead Nurturing
- ABM platforms with automated email sequences, AI-driven chatbots, and personalized nurture campaigns.
- This keeps accounts engaged throughout their buying journey, increasing the likelihood of closing deals.
10. Scalability & Usability
- As your ABM tactics expand, your platform should scale with you.
- Look for easy-to-use automation, role-based access, and customizable dashboards that help you manage large-scale campaigns efficiently, even with limited resources.
Bottom Line: The right ABM platform should make your marketing more targeted, more personalized, and more measurable—helping you drive higher engagement, shorter sales cycles, and stronger revenue growth.
List of the Top 22 Account-Based Marketing (ABM) Tools
Let’s explore the top ABM tools available in 2024 that can help businesses refine their ABM strategies and increase ROI.
1. Factors.ai
Overview:
Factors is an AI-powered ABM platform that helps marketers monitor campaign performance and extract actionable insights. Its AI-driven technology optimizes marketing strategies by analyzing data patterns to maximize engagement and ROI. Factors is designed for businesses seeking data-driven decisions. Its real-time insights provide marketers with a solid understanding of account behavior and campaign success.
Key Features:
- Intent Capture: Identify up to 64% of website traffic using advanced IP lookup, consolidating intent signals from your website, CRM, marketing automation platforms, LinkedIn, and G2.
- Workflow Automation: Automates tasks across CRM and marketing automation platforms, allowing teams to focus on strategic initiatives.
- Account Intelligence: Offers robust account segmentation and scoring based on firmographics and engagement data, enabling prioritization of high-intent accounts.
- LinkedIn AdPilot: Enhances LinkedIn advertising ROI through features like frequency capping, view-through attribution, and Conversion API (CAPI) integration.
Pros:
- User-friendly interface, great for both beginners and experienced marketers
- Predictive analytics to foresee account engagement trends
- Excellent customer support
Cons:
- Factors doesn't offer user level data unless integrated with a third party data enrichment platform
Pricing:
- It has a free version with essential features.
- Basic plan starts at $399/month, billed annually.
- The growth plan starts at $999/month, billed annually.
2. Recotap
Overview:
Recotap is an ABM platform designed to create hyper-personalized marketing journeys for high-value accounts. By leveraging intent data, Recotap allows businesses to tailor their content and messaging to specific needs and behaviors. Recotap’s focus on personalization and intent data makes it a precious tool for companies looking to nurture high-value accounts with targeted content.
Key Features:
- Intent-based targeting
- Programmatic ad management
- Personalized content journeys
Pros:
- Superior account personalization
- Real-time reporting with deep insights into account behavior
- Strong integration with CRM tools
Cons:
- The steep learning curve for beginners
- Limited integrations with some third-party tools
Pricing:
Custom pricing is available.
3. LeadPost
Overview:
LeadPost is an affordable solution for identifying anonymous website visitors and turning them into actionable leads. Its simple interface and effective visitor tracking make it a great tool for businesses looking to expand their sales pipeline. LeadPost is perfect for small and medium-sized businesses looking for an easy-to-use, affordable solution to convert anonymous visitors into leads.
Key Features:
- Identifies anonymous website visitors
- CRM integration for streamlined lead generation
- Retargeting tools
Pros:
- Affordable pricing, accessible for small businesses
- Simple to use, ideal for teams with limited ABM experience
- Great for website visitor tracking
Cons:
- Lacks advanced ABM features
- Limited integrations with complex marketing ecosystems
Pricing:
Starts at $99/month.
4. Demandbase
Overview:
Demandbase is a full-featured ABM platform renowned for its advanced targeting capabilities. It leverages AI and machine learning to provide comprehensive insights, helping businesses effectively target and engage high-value accounts. Demandbase is ideal for large enterprises with bigger budgets looking for in-depth insights and personalized campaigns to engage high-value accounts.
Key Features:
- AI-powered insights
- Audience segmentation based on real-time data
- Personalized account-based ad campaigns
Pros:
- Highly advanced targeting and segmentation tools
- Real-time data analytics ensure precision targeting
- Strong account engagement features
Cons:
- Higher pricing, makes it less suitable for smaller businesses
- The platform can feel complex and overwhelming for new users
Pricing:
Custom pricing is available.
5. Terminus
Overview:
Terminus is a powerful ABM platform designed to engage target accounts through multichannel marketing campaigns. By integrating ads, email, and web into a unified platform, Terminus enables B2B companies to precisely target their ideal customer profiles. Terminus is perfect for businesses looking to scale their ABM campaigns and effectively engage with their target accounts across different channels.
Key Features:
- Multichannel marketing engagement
- Advanced account-based advertising tools
- Integrated analytics and reporting
Pros:
- Great for large-scale campaigns across multiple channels
- Strong ad targeting features
- Excellent integration with CRM and marketing automation tools
Cons:
- High learning curve, especially for beginners
- Requires significant setup and onboarding
Pricing:
Custom pricing is available.
6. 6sense
Overview:
6sense offers an AI-powered ABM platform that delivers predictive analytics to help businesses identify and engage accounts most likely to convert. With intent data and advanced insights, it helps marketers focus their efforts on high-priority accounts. 6sense excels at assisting businesses to focus on the accounts that matter most with a powerful set of predictive analytics tools.
Key Features:
- AI-driven predictive analytics
- Real-time intent data
- Advanced segmentation and targeting
Pros:
- Exceptional predictive analytics
- Highly effective for sales and marketing alignment
- Real-time insights to prioritize account engagement
Cons:
- The interface can be complex for smaller teams
- Higher learning curve
Pricing:
Custom pricing is available.
7. RollWorks
Overview:
RollWorks is a well-regarded ABM platform that helps businesses engage and nurture high-value accounts through targeted advertising and multi-channel marketing campaigns. Its lead-scoring capabilities are particularly helpful for account prioritization. RollWorks is an excellent choice for businesses looking to boost their ABM strategies with targeted advertising and account-based lead nurturing.
Key Features:
- Targeted ad campaigns
- Lead scoring for account prioritization
- Advanced segmentation and account tracking
Pros:
- User-friendly interface
- Great for lead targeting and retargeting
- Effective ad campaign management
Cons:
- Higher pricing compared to alternatives
- Limited features for content personalization
Pricing:
Starts at $975/month.
8. Bamboobox
Overview:
Bamboobox is a newer ABM platform that focuses on automating personalized ad campaigns. Its AI-driven platform helps businesses engage target accounts with real-time data and personalized content across various channels. Bamboobox is perfect for businesses looking to automate their ABM efforts, delivering personalized ad campaigns with minimal manual input.
Key Features:
- AI-driven ad campaign automation
- Real-time account tracking
- Personalized ad targeting
Pros:
- Intuitive interface
- Great for automation and personalization
- Excellent real-time tracking capabilities
Cons:
- Limited advanced features compared to more established platforms
- Still growing its ecosystem of integrations
Pricing:
Custom pricing is available.
9. Foundry
Overview:
Foundry offers a robust suite of ABM tools designed to help marketers generate leads, track customer journeys, and improve sales alignment. It’s ideal for businesses focused on optimizing their entire ABM lifecycle, from lead generation to conversion. Foundry is ideal for enterprises looking for a comprehensive ABM solution that tracks the customer journey from initial lead generation through to final conversion.
Key Features:
- Lead generation and nurturing
- Advanced customer journey tracking
- AI-powered data insights
Pros:
- Comprehensive data analysis and reporting tools
- Strong sales and marketing alignment features
- Detailed customer journey insights
Cons:
- Can be difficult to learn for first-time users
- Higher pricing structure
Pricing:
Custom pricing is available.
10. Albacross
Overview:
Alba is an ABM tool that helps businesses identify and convert website visitors into actionable leads. Albacross enables companies to target anonymous visitors more effectively by tracking website activity and delivering real-time data. Albacross is a solid choice for businesses looking to convert anonymous website visitors into qualified leads, especially for companies on a budgcrosset.
Key Features:
- Website visitor tracking
- CRM and marketing automation integrations
- Lead generation tools
Pros:
- Easy to use, intuitive interface
- Affordable compared to larger competitors
- Effective for B2B lead generation
Cons:
- Lacks more advanced ABM functionalities
- Limited third-party integrations
Pricing:
Starts at $199/month.
Also Read: Top 10 Albacross Alternatives
11. ZoomInfo
ZoomInfo is a robust account-based marketing (ABM) platform that provides comprehensive tools for lead generation, data enrichment, and workflow automation. You get access to an extensive database of contacts and companies that let you identify and engage with high-value prospects effectively.
- Lead Generation: Access a vast repository of B2B contacts to identify and connect with potential leads.
- Workflow Automation: Integrate seamlessly with popular CRM systems to streamline data flow and enhance sales productivity.
- Advanced Search Filters: Utilize enhanced search capabilities to pinpoint ideal prospects based on specific criteria.
Pricing:
Public pricing is unavailable.
12. HubSpot
HubSpot is a comprehensive account-based marketing (ABM) platform tailored to enhance your marketing, sales, and customer service operations. It offers tools to attract, engage, and delight customers throughout their journey.
Key Features:
- Marketing Hub: Provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization.
- Sales Hub: Offers sales software to help businesses generate leads, build a pipeline, and close deals.
- Service Hub: Enhances customer service operations with features like help desks, customer feedback tools, and knowledge bases.
- Content Hub: Assists in creating, managing, and optimizing content strategies to engage audiences effectively.
Pricing:
It’s available for free with basic functionalities. The paid plan starts at $15/month.
13. Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform to automate and optimize marketing efforts across various channels, including email, mobile, social media, and web. Integrating data-driven insights with personalized customer engagement strategies, this software lets you deliver targeted campaigns that enhance customer relationships.
Alt-text: Salesforce Marketing Cloud
Key Features:
- Social Studio: Monitor and manage social media interactions, schedule posts, and analyze performance across various platforms.
- Journey Builder: Design and automate customer journeys, ensuring consistent and personalized experiences across all touchpoints.
- Advertising Studio: Align your advertising efforts with CRM data to deliver targeted ads and improve ROI.
Pricing:
Pricing starts at $1,250/month.
14. Marketo Engage
Marketo Engage, part of Adobe Experience Cloud, enables marketing and sales teams to collaborate effectively in creating, managing, and executing personalized customer engagements at scale. It facilitates measurable interactions across various touchpoints by integrating customer data, content, automation, and analytics.
Key Features:
- Lead Management: Capture, store, and manage leads while tracking their engagement and behavior to nurture prospects effectively.
- Marketing Automation: Streamline processes such as lead nurturing and email marketing to enhance efficiency and campaign effectiveness.
- Lead Scoring: Prioritize leads based on their engagement and behavior, ensuring that sales teams focus on high-potential prospects.
Pricing:
Public pricing is not available.
15. Drift
Drift is a leading conversational marketing and sales platform that enables businesses to engage with website visitors in real-time, facilitating personalized interactions that drive lead generation and accelerate the sales cycle. With this software, you can qualify leads instantly, schedule meetings, and provide tailored experiences to prospects and customers.
Key Features
- Live Chat: Facilitates instant communication with website visitors, allowing businesses to address inquiries promptly and enhance user engagement.
- AI-Powered Chatbots: Engages buyers in meaningful, brand-aligned conversations 24/7, instantly qualifying leads and routing them to live chats or appropriate resources.
- Email Playbooks: Automates follow-up emails related to chat interactions, enhancing lead nurturing and ensuring consistent communication.
Pricing:
The pricing plan is publicly not disclosed.
16. PathFactory
PathFactory is a content intelligence platform that gives you a clear picture of how buyers consume content. It facilitates real-time content journeys, reducing friction and thereby improving win rates.
Key Features:
- Content Tracking: Provides insights into buyer engagement by revealing which assets are clicked and in what order, allowing marketers to understand the content journey that leads to conversions.
- Content Recommendations: Utilizes AI to automatically curate content playlists, delivering the right content to each individual, similar to Netflix recommendations for B2B buyers.
- Landing Pages: Creates dynamic landing pages that serve the next-best content recommendations for every visitor, enhancing engagement and reducing bounce rates.
Pricing:
Pubic pricing isn’t available.
17. Bombora
Bombora is a leading provider of B2B intent data, enabling you to identify and engage with organizations actively researching relevant topics. By analyzing content consumption across a network of over 5,000 premium B2B websites, this software helps companies prioritize prospects showing increased interest, thereby enhancing marketing and sales strategies.
Key Features:
- Company Surge: Identifies organizations exhibiting a surge in research activity on specific topics, signaling potential buying intent.
- Intent Data Integration: Seamlessly integrates with major CRM and marketing automation platforms, allowing for the incorporation of intent data into existing workflows.
- Customizable Intent Topics: Offers a comprehensive taxonomy of intent topics, enabling businesses to select and monitor subjects most relevant to their products or services.
Pricing:
Public pricing is not available.
18. Clearbit
Clearbit is a marketing data engine designed to enhance customer interactions and empower businesses to become truly data-driven. It offers a deep understanding of customers, aiding in identifying future prospects and personalizing every marketing and sales interaction accordingly.
Key Features:
- Data Enrichment: Allows you to gather information about leads, including contact details.
- Prospector: Enables you to find and connect with potential customers by providing accurate and up-to-date email addresses, enhancing lead generation efforts.
- Reveal: Identifies anonymous website visitors, providing insights into which companies are visiting your site, thereby enabling more targeted marketing strategies.
Pricing:
It has a free version. Public cost isn’t available.
19. Madison Logic
Madison Logic helps B2B organizations identify, engage, and convert high-value target accounts. By leveraging proprietary intent data and multi-channel media activation, it lets you deliver personalized content and boost your ROI.
Key Features:
- Intent Data for Precise Targeting: Utilizes proprietary data to identify high-value accounts, allowing you to focus on the right accounts.
- Multi-Channel ABM Campaigns: Supports campaigns across various platforms, including email, social media, and LinkedIn advertising, enabling businesses to engage their audience effectively.
Pricing:
Public pricing is not available.
20. Influ2
Influ2 is a person-based marketing platform that enables businesses to engage specific individuals within target accounts, enhancing the precision and effectiveness of B2B marketing campaigns. By focusing on individual decision-makers, Influ2 allows companies to tailor their marketing efforts, resulting in more relevant and impactful interactions.
Key Features:
- Person-Based Targeting: Enables advertisers to focus on specific individuals within target accounts, delivering personalized content that resonates with key decision-makers.
- Real-Time Engagement Tracking: The platform tracks and measures the engagement of specific individuals, providing insights into who is interacting with ads, how often, and in what ways.
- CRM Integration: Seamlessly integrates with major CRM and marketing automation tools.
Pricing:
Public pricing isn’t published.
21. DemandScience
DemandScience simplifies marketing and sales by enabling organizations to quickly identify the right prospects and target in-market buyers. Leveraging a global data ecosystem of over 200 million B2B contacts, it provides data-driven account intelligence to enhance campaign planning and strategic targeting.
Key Features:
- Account Intelligence: Offers precise target account identification tools, allowing businesses to pinpoint accounts most likely to convert.
- Lead Generation: Provides tailored B2B demand generation solutions designed to seamlessly integrate into business frameworks, ensuring leads align with Ideal Customer Profiles.
- Data Services: Offers data services that accelerate the technology sales process by identifying intent among technology buyers.
Pricing:
Its public pricing is not available.
22. Uberflip
Uberflip is a content experience platform that helps B2B companies centralize, organize, and personalize content at scale, enhancing engagement throughout the buyer's journey.
Key Features:
- Content Centralization: Consolidates various content types such as blogs, videos, and PDFs into a unified hub, streamlining management and ensuring consistency across marketing channels.
- Personalized Experiences: Utilizes AI-driven recommendations to deliver tailored content, increasing relevance and engagement for each visitor.
- Integration Capabilities: Seamlessly integrates with marketing automation platforms, CRM systems, and other tools, enhancing content discoverability and aligning with existing workflows.
Pricing:
Public pricing isn’t available.
Here’s Why Factors is the Best ABM Tool for Your Business
Among the many ABM tools available, Factors stands out as a comprehensive platform that helps businesses extract actionable insights and enhance account-based marketing strategies. Here’s why Factors is an ideal choice for companies looking to boost their ABM efforts:
1. AI-Driven Insights
Factors utilizes advanced AI technology to deliver real-time insights into campaign performance and account behavior. The platform helps businesses identify patterns and trends in their data through predictive analytics, allowing for data-driven decisions. The predictive modeling can indeed forecast which accounts are likely to engage, helping marketers prioritize high-value targets effectively.
2. AdPilot: Automated Campaign Execution
Factors’ AdPilot feature automates ad campaigns, particularly on platforms like LinkedIn. It helps businesses run personalized campaigns with minimal manual intervention. However, AdPilot specifically focuses on streamlining LinkedIn ads management, optimizing ad placement based on intent-driven targeting and automated budget adjustments. This reduces wasted impressions and ensures more efficient ad spending, increasing ROI for ABM campaigns.
3. Customizable Reports and Dashboards
The platform offers customizable and interactive dashboards that allow businesses to track the performance of their campaigns in real-time. These flexible tools can be tailored to meet the specific goals of data-driven marketers who need detailed insights into account engagement and overall marketing efforts.
4. User-Friendly Interface
Factors is known for its intuitive, user-friendly interface, simplifying the onboarding process. This accessibility makes it easy for seasoned marketers and those new to ABM to adopt the platform and use it effectively, reducing the learning curve.
5. Seamless Integration with Existing Tools
The platform integrates seamlessly with popular CRM systems and marketing automation platforms like Salesforce, HubSpot, and Marketo. This integration ensures businesses can enhance their ABM efforts without needing extensive reconfiguration of their existing tech stacks.
6. Excellent Customer Support
Factors offers comprehensive customer support to assist businesses with onboarding, troubleshooting, and strategy optimization. Their support team helps users get the most out of the platform, ensuring smooth operations and continual improvement of ABM outcomes.
Top 10 ABM Tools
Account-Based Marketing (ABM) tools help align sales and marketing for high-value accounts, enhancing efficiency and ROI.
1. Top ABM Platforms: Factors, Demandbase, and 6sense.
2. Key Features: AI-driven insights, CRM integration, multi-channel engagement, personalization, and real-time analytics.
3. Strategic Benefits: Utilize intent data, automate campaigns, and scale outreach effectively.
Implementing ABM tools optimizes targeting, improves conversions, and supports long-term business growth.
In a Nutshell
Businesses looking to boost their ABM strategies will have various tools, each catering to different needs and budgets. The key to selecting the right ABM platform is understanding your business’s specific goals, budget, and technical requirements. Using the right tool can enhance customer targeting, drive account engagement, and, ultimately, increase your marketing ROI.
Unlike many ABM platforms, Factors combines AI-powered insights, automation through AdPilot, and customizable reporting to offer a comprehensive solution for businesses of all sizes. The platform’s focus on actionable data and ease of use makes it especially appealing to companies looking to optimize their marketing strategies without getting bogged down by overly complex tools.
Whether you’re a small business or a large enterprise, Factors’ combination of AI, automation, and user-friendly features provides the tools you need to elevate your ABM efforts and drive meaningful results.
