You are running LinkedIn ads for your b2b solution, aiming to capture the attention of key decision-makers. Some accounts have already shown buying intent—they’ve visited your website, downloaded a whitepaper, or signed up for a demo. But instead of targeting these hot prospects, your ads scatter randomly across your audience. High-value accounts might not see your ads enough, while low-intent leads drain your budget.The result?Wasted ad spend.Declining engagement.Missed opportunities to drive pipeline growth.But there’s a solution: frequency capping, a strategy that prioritizes high-value accounts and maximizes your ad budget. By setting limits on how often accounts see your ads, you can focus on the ones most likely to convert. This strategy is especially useful for B2B companies.
What Is Frequency Capping in LinkedIn Ads for B2B Companies?
Frequency capping in LinkedIn ads helps B2B companies control how often the same user or account sees their ads during a set period. This ensures high-intent accounts, such as those engaging with your website or requesting demos, see your ads consistently without overexposure, driving better engagement and ROI.
Why Frequency Capping Matters for B2B Companies
B2B companies thrive on precise targeting to drive meaningful engagement. Frequency capping ensures LinkedIn ads reach the right accounts at the right time, improving engagement, reducing waste, and driving conversions.
50+ B2B Companies Maximize LinkedIn Ads ROI with Factors
How Frequency Capping Helps B2B Companies Target High-Intent Accounts
For B2B companies, frequency capping is essential to maximize LinkedIn ads ROI by preventing ad fatigue, maximizing budget efficiency, and supporting multi-stage campaigns.
Reduce Ad Fatigue
B2B buyers see countless ads daily. Frequency capping keeps your ads fresh and impactful, ensuring high-value accounts stay engaged without being overwhelmed.
Enhance Budget Efficiency
Stop wasting impressions on low-priority accounts. Frequency capping allocates your LinkedIn ad spend to high-intent prospects, stretching your budget further and boosting ROI.
Guide Buyers Effectively
Guide B2B buyers through complex sales cycles by delivering the right message at the right time, from awareness to decision-making.
SmartReach: The Solution for B2B Companies
SmartReach, part of Factors' LinkedIn AdPilot suite, gives B2B companies complete control over their ad reach. Features include intent-based filters, custom frequency caps, balanced ad distribution, and higher ROI by focusing on accounts most likely to convert.
Prioritize accounts showing strong buying signals, like recent visits to your demo page or pricing section.
Adjust impression limits based on audience segments, ensuring high-intent accounts see your ads at the right frequency.
Evenly distribute impressions across your target list to avoid oversaturating a small subset of accounts.
Reduce wasted impressions and stretch your budget by focusing on accounts most likely to convert.
