How Hey Digital increased their LinkedIn Ads ROI by 35% with AdPilot
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HeyDigital is a B2B performance marketing agency specializing in LinkedIn and paid ad campaigns.
We sat down with Samir Asefi (Performance marketing team lead) and Ajay Mishra (Growth Specialist) to discuss how they used Factors to prove LinkedIn's ROI and improve their sales outreach.
Everstage’s Challenges
Converting traffic into sales is like piecing a jigsaw puzzle. Manually tracking accounts and monitoring campaign data felt like chasing shadows. Incomplete data and bot traffic muddied the water, making it hard to see our true impact. Tools were supposed to help, but with their low account match rates, we were often left in the dark. We needed something better.
HeyDigital’s team wanted to scale their advertising efforts across multiple platforms such as LinkedIn, Google, and Meta but were unable to prove the ROI of their existing campaigns. Due to this, they were unsure of how much to invest in paid marketing.
They were looking for a solution to help them attribute pipeline to LinkedIn ads and build a solid inbound marketing engine.
Key pain points included:
- Limited insight into ad impact
Samir’s team struggled to justify ramping up ad spend on LinkedIn when they had no proof that people booking demos or calls were influenced by ads.
“With LinkedIn Ads, a lot of stuff happens through view-through conversions. You don’t know if someone showed up because of the ad or just organically.” – Samir Asefi - Time-consuming manual tasks
Before Factors, Samir manually excluded accounts that didn’t match their ICP. Using spreadsheets to create account lists and track exclusions was tricky.
“Excluding companies from our campaign list used to be incredibly time-consuming. With seven campaigns live, I had to manually update each one. Even If I wanted to just exclude three companies, that would take five to ten minutes and I’d have to go into each individual campaign”, he explains.
- Skewed ad distribution across account list
Samir found that most of the ad impressions were taken up by larger companies in their account list, and almost 80% of their target accounts couldn’t see their ads.
“We had corporates taking up a lot of our impressions,” says Samir. “That can kill your account slowly…like death by a thousand cuts.”
- Unable to scale sales outreach effectively
HeyDigital has a one-person sales team, and manually running outbound is time-consuming. They needed a solution that could help them with targeted outreach so they could better resonate with their prospects.
Why Everstage chose Factors.ai
With Factors.ai, we're no longer in the dark. The data consolidation is like magic, no more juggling multiple platforms. Our ABM campaigns and, thus, our outreach got a big big boost in performance. In short, it's our single source of truth.
The HeyDigital team has been using Factors for the past 7 months to refine their approach to ABM. Here’s how it helped them:
- Optimizing ad spend with impression control: Instead of letting multiple accounts eat up ad impressions, Samir uses Smart Reach to set up impression control on their ad campaigns.
“If I see a company with 500 impressions in the last two days, it is automatically removed added into a different campaign. It helps me control how many times they see our ads,” he says. - Better visibility on LinkedIn performance: Thanks to Factors, HeyDigital could leverage intent signals to identify how many accounts visit their website and book a call after viewing a LinkedIn ad. This gave them a clear picture on whether their ads were resonating with their ICP.
“We have a segment for deals with LinkedIn touchpoints, so I can see they started seeing ads three months ago and then booked a call last week,” Samir explains. “It took them three months from viewing our ads and interacting with us to then go ahead and book a call.”
- Dynamic Audience Sync
Whenever Samir finds a company that has viewed multiple ads or visited HeyDigital’s website, he uses Factors to funnel them into new LinkedIn campaigns.
“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here”, suggests Samir. - Confidence to Scale Spend
With better proof of LinkedIn’s impact, the team felt confident ramping from a few thousand euros to 15,000 euros per month.
“We were probably spending a few thousand euros a month, and it was really in the last seven, eight months after using Factors that we started ramping up”, says Samir - Better sales outreach
HeyDigital’s sales team leverages Factors’ intent signals to ensure they reach interested accounts at the right time. They’ve set up Slack alerts that tell them when a prospect visits their website and what particular services they’re looking for.
Ajay has set up a dashboard to track how many accounts have visited their website after viewing an ad. He then reaches out to them with a personalized message on LinkedIn, encouraging them to check out their services. This approach improved their response rates by 40%
“Factors has completely transformed my outreach. Before, it felt like I was working with a blind spot. But since using Factors, I’ve gained much deeper insights into who’s actually visiting my landing pages, case studies, demo pages, and more. It’s been a game-changer for my strategy."
Easy deal attribution across multiple ad platforms
Given that HeyDigital was running campaigns on multiple platforms, Samir could easily analyze whether prospects were coming in from other platforms like Google Ads or YouTube ads.“Thanks to the funnel reports, Factors is telling us who views our ads and then visits our website and which deal in our pipeline came from LinkedIn, Google, or YouTube ads specifically. It really removes all of the issues that you face when scaling.” — Samir Asefi; Performance marketing team lead at HeyDigital
The Results
With Factors.ai, we've seen real results. It simplified our data, made our campaigns smarter, and boosted engagement. Simply put, it made our work more efficient and effective.
With Factors.ai, we've seen real results. It simplified our data, made our campaigns smarter, and boosted engagement. Simply put, it made our work more efficient and effective.
Future
Converting traffic into sales is like piecing a jigsaw puzzle. Manually tracking accounts and monitoring campaign data felt like chasing shadows. Incomplete data and bot traffic muddied the water, making it hard to see our true impact. Tools were supposed to help, but with their low account match rates, we were often left in the dark. We needed something better.
HeyDigital plans to keep scaling LinkedIn Ads and refining their ABM approach. Today, the team regularly relies on Factors’ AdPilot and attribution data to expand their pipeline without guesswork, turning LinkedIn Ads into a core channel for growth.
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