Brands require marketing content to promote their products. This is the content that can convince prospects to purchase the product or service. However, it can be quite hard to create marketing content that is up to the mark.
This is probably the reason why most brands hire a dedicated writer for this. However, with AI becoming increasingly smart, many tools have become available that use artificial intelligence to help the user in writing something.
They can also be used to improve an already existing write-up. One particular type of tool that uses AI and can be used for this purpose is the AI paraphrasers.
If you own a brand, then this can be good news for you as you won’t have to hire a copywriter to create marketing content anymore.
You can write the marketing content yourself and use an AI paraphraser to improve it and increase its creativity.
If you want to learn more about it, then keep reading as we’re about to discuss how you can use an AI paraphraser to improve your marketing content. Before we get into that though, let us start by telling you what an AI paraphraser really is.
What is an AI paraphraser?
An AI paraphraser is a tool that uses artificial intelligence to understand the text given by the user and rephrase it. It rephrases the text by swapping out some of its words with their suitable alternatives, altering the structure of sentences where it is needed, and breaking and joining sentences.
You can find many of them on the internet. However, not all of them are worth your time as some can generate inaccurate results. Try finding one that is free to use and provides accurate results. One such tool that we found online is the AI Paraphraser by Editpad. It provides multiple paraphrasing modes to its users and the majority of them are free. Here’s what it looks like when you open it.
Now that you know what an AI paraphraser is, let us move on to discuss how it can help improve your marketing content.
How does an AI paraphraser help improve your marketing content?
1. By quickly increasing its clarity and readability
Clarity and readability are needed in marketing content since the content has to be read by casual audiences. If it is complex and isn’t clear in its meaning, there are chances that it will never be able to convert prospects into customers because it would be difficult for them to comprehend.
Whether it’s a promotional email, a product description, or a blog post, these qualities are needed.
Issues of clarity and readability occur when the marketing content has too many overly complex words and phrases along with information that isn’t needed.
To make sure they don’t occur in your write-up, you can use simple words that are used in everyday life. Besides this, try to keep the marketing short so you don’t add fluff to it. If you’re struggling to do this while writing content, you can always proofread it once it's written.
And if you’re someone who’s not good at proofreading, you can always get help from an AI paraphrasing tool. These tools rephrase the text to replace complex words and phrases with simpler alternatives and remove fluff from it in almost an instant.
Once you’ve run the marketing content through an AI paraphrasing tool, its readability and clarity will be enhanced. This is just one of the ways an AI paraphraser helps improve your marketing content.
To support our point, here’s a screenshot of the same AI paraphrasing tool we mentioned above.
2. By bringing variety to it and increasing its engagement
Marketing content often has to be creative. One way to make it creative is to bring some variety to your content. This variety can be of ideas, words, or phrases. If the marketing content is creative, it’s obvious that it’ll be more engaging for the users than a dull and boring one.
Besides this, you have to figure out how you can bring some variety to your marketing content so you can have an edge over the competition.
You simply can’t keep telling the prospects to buy something, they’ll surely get tired of listening to it. You have to use a variety of words that can convince them to make a purchase rather than saying the same one.
This is one of the reasons why copywriters are needed, they are good with their words. If you want to create marketing content yourself, this can be a bit hard. But this is exactly where an AI paraphraser can help you. Tools like these can introduce some variety in your marketing content. They do that by offering alternative ways to express ideas.
AI paraphrasing tools can help make your marketing material more engaging and prevent it from being monotonous.
These tools rephrase the given marketing content and use engaging words that can set you apart from the competition and increase conversions. Here’s a quick demonstration with the same tool that we used before.
3. By maintaining a consistent tone throughout it
Having a consistent tone in your marketing content is important since marketing content has to align with your brand voice. Your brand voice can be fun, witty, witty, serious, formal, or whatever you’ve chosen.
Most big brands have a formal brand voice as they like to give their consumers a sense of luxury with their products. If you choose to go with a formal brand voice, then that’s fine.
But what’s usually the problem for most people is that they are not able to write the whole marketing content in a single tone.
It requires extreme focus and sometimes, you might switch tones while writing. If you’re unsure that you have written the entire content in a single tone, you can get help from an AI paraphrasing tool. Most of them offer the user multiple paraphrasing modes to choose from. Each mode rephrases the given content in a different tone.
This way, you can simply write the marketing content without worrying about tone consistency and then run it through an AI paraphrasing tool.
Fortunately, the paraphrasing tool we’ve chosen for demonstrations offers multiple modes and one of them is for formal paraphrasing.
This will make it easier for us to provide you with a demonstration of this point. Here’s a screenshot showing the AI paraphraser by Editpad rephrasing a piece of marketing content to a single formal tone.
4. By removing any chances of plagiarism
Plagiarism is considered a serious offense in the world of marketing content. If plagiarism occurs in your content, it can mean that it was copied from somewhere and the original author might go as far as to take legal action.
Even if you didn’t deliberately copy someone’s marketing content, plagiarism can still occur in the one you wrote.
This is because there is so much marketing content available on the internet and the one you wrote can be similar to one that’s already present. This is called “Accidental Plagiarism” and it can happen to anyone.
Therefore, it is important to check your marketing content for plagiarism once you’re done writing it.
If it includes some plagiarized text, then you can get help from a paraphrasing tool. Since the tool rephrases the given content, its uniqueness increases and any similarities it has with other content gets eliminated.
Of course, you can do this yourself but using an AI paraphraser is just quicker and more effective.
With that being said, these are some of the ways AI paraphrasers help in improving your marketing content while saving you time and effort.
To conclude
AI paraphrasing can prove to be quite helpful in improving the quality of your marketing content.
If you’re skeptical about using them for your content, then this article might change your views. We’ve discussed some of the ways an AI paraphrasing tool improves your marketing content.
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