Ranga Kaliyur

Marketing attribution is extremely valuable for B2B marketers. It measures the impact of campaigns on revenue and identifies which efforts to scale in order to optimize budget allocation. One such tool that helps B2B SaaS companies attribute revenue to their marketing and sales effort is Dreamdata. 

Dreamdata helps analyze marketing expenditure, measure ROI and optimize campaigns to maximize marketing efforts. Some of the key features of Dreamdata are

• Digital analytics
• Revenue analytics
• Performance attribution
• Customer journey mapping

The tool easily integrates with marketing automation and CRM platforms. However, even with all these benefits, it also has some drawbacks.

In this article, we will evaluate the limitations of the tool and also highlight the best 7 Dreamdata alternatives that businesses can consider. We will discuss key features, customer reviews, and pricing of each alternative. 

Let's dive in. 

Table of Contents

• Why are marketers looking for Dreamdata alternatives?
• Quick overview of the top 7 Dreamdata alternatives 
• Top 7 Dreamdata alternatives 
• Key Takeaway

Why are marketers looking for Dreamdata alternatives

Upon evaluating customer reviews on platforms like G2, Capterra, and Trustradius, we find that Dreamdata

• Is difficult to set up
• Has a steep learning curve for users
• Does not have an intuitive UI 
• Can’t gather granular insights on campaigns  

Dreamdata is priced higher than its competitors. Also, the available features are very limited in their free version.

All the above factors have led users to look for an efficient alternative.

Read on to learn about the best Dreamdata alternatives and how to choose the right one for your business.

An overview of Dreamdata alternatives and competitors

Top 7 Dreamdata alternatives

Here are some Dreamdata alternatives that you can check out for your business’s analytics and attribution needs:

1. Factors.ai

The first in the list of Dreamdata alternatives is Factors. It is a marketing analytics and attribution platform built for B2B marketers. 

The tool is easy to implement with itRule Analyticss no-code capability. Once set up, Factors can automatically track all events on the website and also offers retroactive data capturing.

Factors allows easy and no-code integration with CRM, Clearbit, Google Search Console, and other necessary tools. These integrations help centralize customer data and provide actionable insights across departments. Factors also allows users to create customizable dashboards, which help them visualize customer data at a glance. 

Also, Factors has a dedicated customer success management team to attend to each business’s unique requirements and objectives.

Key features

• Revenue Attribution: 

Factors' revenue attribution feature lets you know about the impact of your marketing efforts on the pipeline. It offers a range of attribution models to choose from and helps attribute revenue without marketing leakage. 

• Account Timelines:

This feature breaks down the complex B2B sales cycle, helping marketers identify how different touchpoints in the customer journey impact revenue. It maps out all interactions both on the account and user levels. In doing so, it allows us to understand the prospects and reveal upsell opportunities. 

• Account Identification:

This feature enables teams to identify anonymous accounts across website, ad impressions and product reviews. It helps understand where the visitors are coming from and analyze details like revenue range to segment their target customers. 

• ABM Analytics:

Factors provides dedicated campaign, website, and funnel analytics to take ABM to the next level. 

• Campaign analytics enables marketers to combine and analyze data under a single roof.
• Website analytics uses automated button tracking and custom domain tracking to understand and improve conversion rates.
• Funnel analytics creates ad hoc funnels to connect and analyze data from different channels.
• Journey Analytics:

This feature helps companies get a more in-depth understanding of the customer journey. It gives insights into how the marketing efforts drive conversion by cohort. Its AI-powered analytics can evaluate what works in favor of the defined goal and what doesn't. 

Pricing

Look up the pricing plans of Factors.

For Analytics & Attribution:

• Starter - $399 per month
• Growth - $799 per month

They also have a Custom plan for tailor-made analytics and an Agency plan for marketing agencies. Contact the Factors team for more details. 

For Deanonymization:

• Starter - $99 per month
• Professional - $179 per month
• Growth - $499 per month

Custom - Contact the Factors team for more details.

For Professional Services:

They offer consulting and technical support tailored to each business. The pricing for the service is as follows. 

• Tier 1 - $500 per month (For Early-Stage Teams)
• Tier 2 - $900 per month (For High-Growth Teams)
• Tier 3 - $1200 per month (For End-to-End Consulting)

2. HockeyStack

HockeyStack is another Dreamdata competitor that provides attribution solutions. The tool is intuitive and easy to implement. 

In addition to attribution, HockeyStack also offers a range of functionalities that help marketers;

• Visualize customer journeys with funnels.
• Optimize Ideal Customer Profile (ICP) by using CRM properties like companies and contacts to segment metrics.

• Collect customer feedback through surveys.

Key features

• Revenue Attribution:

By attributing revenue to each aspect of marketing, HockeyStack can help understand which channels or campaigns bring more ROI. As a result, it enables marketers to prioritize and focus their efforts and drive more conversions.   

• Funnel Analytics:

This powerful feature from HockeyStack allows users to visualize different sales stages in detail. Marketers can understand how their customers move down the sales funnel and improve the stages that are not performing well. 

• Account-Level Journey:

HockeyStack tracks customers' pre- and post-conversion journeys with touchpoints, including website visits and demo calls. It also visualizes the account journey showing the different journey stages and the actions users take at each stage. Therefore, it enables marketers to understand the customer journey comprehensively.

Pricing

HockeyStack’s pricing starts from $949 per month. Book a demo with their team to get a detailed quote for your needs. HockeyStack also has a live demo that gives you a sneak peek into the platform.

3. Marketo Measure (Bizible )

Bizible or Marketo Measure is Adobe's attribution solution. It has a touchpoint-based data model that can collect data at each touchpoint, offering insights into the customer journey. This allows marketers to identify the high-performing touchpoints at each stage and improve those not performing well. 

Even Though the tool has all these features and benefits, it is difficult to set up and has limited integration capabilities. 

Key features

• Attribution: 

This feature enables marketers to leverage attribution models that align with their business goals. It helps attribute revenue to influential campaigns and boost conversion rates. The fact that Bizible can run multiple attribution models in parallel makes it stand out from the rest. 

• Intuitive Dashboards: 

Bizible’s dashboard reports insights on marketing KPIs in a highly visual and intuitive format. The KPIs include ROI, pipeline velocity, marketing expenditure, and more. As a result, marketers can easily understand the campaigns' effectiveness and optimize them. 

Pricing

The pricing details of Bizible are available upon request.

4. Rule Analytics

Ruler Analytics is a marketing attribution tool that tracks online and offline touchpoints. Its attribution feature automatically links revenue with channels and campaigns.   

On top of customer journey tracking, Ruler Analytics also delivers insights into how quality leads behave. This further helps marketers optimize their campaigns and target high-quality leads. 

The tool is intuitive, easy to set up, and provides good customer support. Also, Ruler Analytics allows users to leverage various attribution models to build reports on all essential data. 

Key features

• Marketing Attribution:

Ruler Analytics’s attribution feature automatically attributes revenue to the most influential touchpoints. They track all visitor touchpoints, match leads to marketing data, and attribute revenue to appropriate campaigns.

• Predictive Analytics:

The feature uses statistical modeling and machine learning to analyze historical data and forecast business outcomes. It can interpret and make sense of the sales and marketing data and identify patterns and trends. This helps marketers optimize marketing strategies to yield better results.

• Marketing Mix Modelling (MMM):

This feature uses statistical modeling to understand how marketing activities impact sales results. It also makes marketing reporting easier and provides view-through attribution. 

Pricing

Ruler Analytics’ pricing plans are as follows. 

• Small/Medium Business - £199 per month (0 - 50K visits) 
• Large Business - £499 per month (50K - 100K visits)
• Enterprise - £999 per month (100K+ visits)

It also has an Advanced plan with pricing available upon request (POA).

5. Singular

Singular is another marketing platform that provides attribution solutions. With singular, marketers can

• Measure and report on all channels
• Analyze ROI by combining attribution with cost aggregation
• Track and analyze the customer journey
• Monitor a single-managed pipeline for analysis-ready marketing data. 

Its open integration framework enables marketers to measure performance across apps, web, SMS, referrals, email, and TV. The tool is easy to set up and delivers robust support for server-side integrations.

Key features

• Mobile Attribution:

It offers marketers a complete view of ROI and performance and analyzes the impact of every dollar spent. It allows marketers to set up attribution settings for each channel. The feature can prioritize touchpoints based on their impact on the users' decision to install or engage with the app. The attribution methods include multi-touch, UTM tracking, and website-to-app attribution forwarding. 

• SKAdNetwork Attribution:

This is specifically for improving ad performances on iOS devices. This feature helps marketers save time and effort by automating the conversion value decoding process. In addition, it provides more accurate insights into ad performance on SKAN. 

• Cross-Device Attribution:

This feature can track and analyze user engagement and acquisition across multiple devices. These devices can be desktops, smartphones, or tablets. Thus, this feature gives marketers a comprehensive view of customers' journeys and interactions. 

Pricing

Singular offers a free version and a free trial for their paid plans. Contact their team for details on plans - Growth and Enterprise.

6. Full Circle Insights

Full Circle Insights is another marketing analytics and attribution platform that can help optimize marketing efforts. The tool is built on the Salesforce App Cloud, ensuring seamless integration between the two platforms. 

It provides various features, including funnel metrics, camping attribution, and performance reporting. It also offers customizable dashboards and reports to meet each business's unique needs and goals.

Key features

• Pipeline analysis:

This feature helps users identify influential touchpoints at each stage of the customer journey. In addition, the tool’s detailed reporting enables businesses to optimize and improve their marketing efforts with ease. 

• Out-of-the-box Attribution Models:

Marketers can choose from various attribution models and customize them to track and analyze their GTM efforts. This helps marketers make data-driven decisions for allocating marketing resources.

Pricing

Full Circle Insights’ pricing plans are not transparent. Contact their team to get more details.

7. LeadsRx

LeadsRx is a SaaS platform that provides attribution solutions. It helps marketers and agencies measure the performance of their marketing efforts. 

LeadsRx can track and measure the impact of touchpoints across multiple channels (online & offline). It enables marketers to understand how each channel drives conversion and revenue and optimize their campaigns accordingly to maximize ROI. 

It has a responsive and intuitive UI and gives excellent customer support. And it also enables easy set-up.

Key features

• Radio and Television Attribution: 

LeadsRx is able to attribute radio and television along with other marketing channels. Its flexible attribution window allows users to change the period from hours to seconds. Additionally, the tool also allows users to monitor decay curves and arbitrate station overlap. 

• Attribution for Podcast, Audio Streaming, and Video Streaming Advertising:

LeadsRx supports multi-touch attribution for all audio and video streaming platforms. It also provides insights into how well podcast ads perform and helps optimize them to improve ROAS. LeadsRx is the first-ever marketing analytics company to measure real-time podcast ad performance.

Pricing

Contact the LeadsRX team for details.

Takeaway

As you can see, there are several great available for Dreamdata. Each tool we discussed has its unique features as well as drawbacks. 

Factors will be an ideal choice if you are looking for an affordable B2B attribution solution. At the same time, choose Singular if you want to attribute across mobile apps and desktops.  

Ultimately, the right attribution tool depends on your business needs and preferences. So take some time to research and evaluate each tool to the fullest, and choose the one that best fits your business. 

Marketing analytics is the process of collecting, analyzing, and interpreting data from various digital marketing channels to gain insights into the performance of marketing campaigns.

Various analytics tools are available in the market to help marketers and businesses evaluate and optimize their marketing strategies to increase their revenue and ROI.

Marketing analytics tools help businesses

• Improve targeting by identifying what is valuable to their users.
• Measure performance of their marketing campaigns.
• Reduce costs by saving unnecessary spending on campaigns that do not work.
• Gain a competitive advantage by enabling them to make data-driven decisions and optimize their strategies.

A popular tool that has helped businesses with analytics is Amplitude Analytics.

Amplitude Analytics is a product and web analytics platform that helps marketers gain insights from user data. The tool also allows marketers to visualize the full user journey and identify points of friction that can be optimized to improve conversion rate. 

That said, Amplitude Analytics does have its own limitations. Based on various customer reviews we found Amplitude's setbacks have made users search for its alternatives.

Let’s look at some of these limitations in detail in the next section.

Why Are Users Looking for Alternatives to Amplitude?

Here we analyze in detail some of the limitations in Amplitude Analytics that have led users to search for its alternatives.

1. Issues with new product updates

Quite a few users reported that they faced issues when Amplitude released new product changes. Loss of functionality of certain features or not enough time between updates to get used to the feature.

For a B2B SaaS tool this is a major drawback as the business process comes to a stop or is bottlenecked until the issue is resolved.

2. Lack of training videos and documentation

Every SaaS product should have proper documentation and training resources to help its users in times of need. Users of Amplitude Analytics reveal that the availability of such resources is limited.

This leads to a steeper learning curve.

3. Long onboarding process

User reviews also reveal that the onboarding process is time consuming. This is a major drawback as the longer it takes for employees to get used to the tool, the lower the productivity. Some users also say the learning curve is quite steep and that with proper training this can be reduced.

But, as seen above, Amplitude lacks the necessary resources for users to get to know the platform better which further increases the  onboarding process.

4. Expensive

User reviews tell us that Amplitude Analytics is an expensive platform for small and medium sized companies and that there are other cheaper tools available in the market.

Many users recommend others to check for competitors to fulfill their business needs.

Amplitude does offer a free version, but its features are quite limited. They are not transparent when it comes to their paid plans, so you have to get in touch with them to get a quote.

In the next section, we will look at 7 Amplitude alternatives that are reasonably priced and have better features than Amplitude.

Top 7 Amplitude Alternatives

We curated a list of 7 alternatives to Amplitude Analytics that can help small to enterprise-grade businesses with analytics. In our list, we discuss the unique features of the tools, what users have to say about them, the available integrations, and their pricing, allowing you to make an informed decision.

So without further ado let’s jump right in!

1. Factors.ai

Factors.ai is a powerful analytics tool that is built for B2B companies. The tool also has revenue attribution, and account intelligence capabilities.

Factors has a range of features to help marketers understand website analytics and user behavior. It has an intuitive dashboard that users can customize to view reports and metrics that are important to them in a single place.

The platform's no-code capabilities, onboarding support, and self-serve UI  ensure that the implementation is done in less than 30 minutes.

Factors' help center and prompt customer support ensure that users don’t have to wait long to get their questions answered. Every customer gets a Dedicated Customer Success Manager at no additional cost.

Key features

• Advanced Web Analytics:

Factors automatically tracks website events in real-time. Some metrics tracked are scroll depth, page count, button clicks, product milestones, etc. Users do not have to spend time setting up custom events or  use other tools for web and user behavior analysis.

• AI-Powered Analysis:

Factors' AI feature 'Explain' empowers marketers with automated insights and root-cause analysis on any conversion goal so they can understand what's working and not working. 

• Multi-Touch Attribution:

Factors also has powerful attribution capabilities that help B2B marketers identify if their marketing activities are bringing in leads and generating revenue. The platform has various attribution models that marketers can use in tandem to identify influential channels that are driving engagement, conversions, and revenue.

• Account identification

Factors.ai provides its users with the ability to identify up to 64% of anonymous companies visiting your website. This feature is extremely useful for businesses that are leveraging Account-Based Marketing. 

Integrations

• Hubspot
• Facebook Ads
• LinkedIn Ads
• Bing Ads
• Google Search Console
• Slack
• Google spreadsheet 
• Rudderstack
• Marketo
• 6Sense
• Clearbit
• Leadsquared
• Drift
• Google Ads
• Salesforce
• Segment

Customer reviews 

Pricing

Factors provides three pricing plans.

Analytics & Attribution: 

• Starter plan for Early-Stage teams – $399 per month.
• Growth plan for High-Growth Marketers – $799 per month.
• Custom and Agency – Contact for a quote.

2. Kissmetrics

Kissmetrics is a product and marketing analytics tool built for SaaS and Ecommerce businesses. The tool helps businesses track and analyze application user and website visitor behavior.

With insights from Kissmetrics, marketers can identify what drives conversions and optimize marketing strategies to reduce friction and improve revenue and ROI.

Key features

• Customer Segmentation: 

This feature allows marketers to segment users based on certain shared characteristics. By doing so, marketers can target individual segments with personalized marketing campaigns to increase engagement and conversion rates.

• Digital Analytics:

Kissmetrics allows businesses to track individual users throughout their journey, from first visit to conversion. This information enables marketers to  take the necessary steps to improve user experience.

• Advanced BI Reporting

In Kissmetrics, marketers can query raw data collected by the tool directly with SQL to get valuable insights. This eliminates the need to export data into databases and for reporting. 

Integrations

• Slack
• Shopify
• Marketo
• Wufoo Forms

Customer review

Pricing

Kissmetrics has two paid plans and a custom plan. They also offer a free trial for their paid plans.

• Silver - $299 per month for 10K visitors
• Gold - $499 per month for 25K visitors 
  

3. Heap

Heap is a web and product analytics platform that helps businesses identify how users interact with their digital products.

It has different categories of tools for data analysis, data management and data foundation. Marketers can leverage the Heap platform to analyze customer journey mapping and user segmentation and more to improve their web or mobile platform.

Key Features 

• Customizable Dashboards:
  The customizable dashboards offered by Heap allow businesses to track specific KPIs and metrics in a way that suits their needs. Companies can visualize and analyze data that makes sense to their customized business needs without wasting time on irrelevant information.

• Auto Capture:
  Heap can automatically capture and track user interactions without any need for manually setting up event tracking. This alleviates any developer dependency and encourages rapid, ad hoc reporting for marketing teams. 

• Behavioral Segmentation:
  B2B companies can use this feature to segment users based on how they interact with their website or app. This allows them to target visitors more effectively and provide a personalized experience.

Integrations

• Snowflake
• Salesforce
• Mailchimp
• Segment

Customer reviews

Pricing details

Heap has a free plan and three paid plans. Heap does not have a transparent pricing model. Businesses interested in the tool can contact them to get a quote. 

4. Google Analytics

Google Analytics is a free website analytics tool that provides businesses with insights on website traffic and user behavior.

GA is the initial go-to analytics tool for most businesses, however, as the requirements of businesses increase, they gradually turn to other tools that have more extensive features. With GA, marketers can better understand their website visitors and identify the sources that are driving traffic to their website.

Key features

• Real-Time Analytics Data:

Google Analytics provides real-time data that shows the number of users, engagement time, views, sessions, etc. Marketers can use insights from the platform to optimize their strategies to improve engagement.

• eCommerce Tracking:

E-commerce businesses can use Google analytics to track sales and analyze performance of various sales campaigns and channels.

• Custom Reporting:

With GA users can create customized reports with the metrics they want. There are 9 types of reports that you can create in Google Analytics.hey are 

• Real Time Report
• Acquisition Report
• Engagement Report
• Monetization Report
• Retention Report
• Advertising Report
• Demographic Report
• Tech Report
• Firebase Report

Integrations

• Zoho
• Hubspot
• Mailchimp
• Campaign Monitor

Customer review

Pricing

Although there is a free version of Google Analytics, it isn’t enough for most  businesses’ use cases.

Google Analytics 360 is the paid version available for enterprises. The pricing starts at $150,000 per year.

5. Mixpanel 

Mixpanel helps businesses optimize their products and improve their customer experience by tracking and analyzing customer interactions across different platforms.

Mixpanel supports both coded and codeless integration. Users can quickly implement automated event tracking with the codeless integration without the need of developers.

Users can also leverage coded integrations with assistance from technical teams. According to Mixpanel, it takes a minimum of 30 minutes of development time to implement a single tracked event. 

Key feature

• Behavioral Analytics: 

Mixpanel, like most tools in the list, is also capable of segmenting users based on behavior and how they interact with the product and website. Marketers can then target the groups with personalized experiences like ads or emails to reduce friction and increase conversion. 

• Custom Alerts:

Mixpanel enables its users to set custom alerts that notify them when certain conditions are met. For example you can set a custom alert to get notified if the present week’s website traffic has increased compared to the previous week’s. Insights such as this will help teams identify any discrepancies or friction points as soon as they arise.   

• Data Export: 

Data from Mixpanel can be exported to a number of other tools to carry out enhanced analytics. This feature enables businesses to leverage other tools to gain more information on data collected by Mixpanel. 

Integrations

• Segment
• RudderStack
• Snowplow
• Freshpaint

Customer review

Pricing

Mixpanel has a free version for up to 20M events per month. The paid plan includes;

• Growth - starting at $20. For up to 300M events per month
• Enterprise - starting at $1667 for 5M - 1B + events per month

6. Plausible Analytics

Plausible Analytics is a lightweight, open-source web analytics tool. Unlike traditional analytics tools, it does not collect personal data or use cookies, ensuring the privacy of website visitors.

Plausible Analytics provides real-time data on website traffic, page views, bounce rates, and other key metrics. The tool is designed to be easy to use and provides users with a simple dashboard that displays all relevant data in one place.

Key features

• Traffic Segmentation:

Users can segment visitor traffic in Plausible Analytics based on a variety of metrics. This helps them break down traffic and better understand the various sources.

• Shareable Dashboards:

Plausible Analytics enables marketers to share their analytics dashboard for easier collaboration and reporting.

• Lightweight Script

Plausible script code is less than 1KB making it lightweight. This ensures the loading speed of the website remains unaffected.

Integrations

• Shopify
• Segment
• Hubspot
• Webflow

Customer review 

Pricing 

Plausible Analytics has a free trial available. The paid plans start from just $9 per month for 10K visitors.

7. Contentsquare 

Contentsquare is a digital analytics platform that can track and analyze customer behavior and provide insights into customer engagement.

Some of the engagement metrics that Contentsquare tracks are clicks, scrolls, hovers, etc. The platform also helps businesses visualize customer journeys, making it clear and easy to understand. Key features include;

• Session Replay:

Contentsquare records all the website traffic. The feature captures every click, hover and any intent-driven behavior. This helps marketers to visually see how visitors are interacting with the website and identify what is impacting site performance. 

• Zone-Based Heatmaps:

This feature allows users to analyze how website visitors have interacted with their website. Users can also use this feature to analyze A/B tests and come to conclusions based on visitor behavior and engagement. 

• Form Analysis:

Contentsquare enables users to gain complete understanding of how visitors engage with forms. It helps identify friction points so that users can take action to improve user experience.

Integrations

• Invoca
• Medallia
• Zoho Survey
• Heap Analytics

Customer review

Pricing

Contentsquare does not have a transparent pricing plan. You have to contact their sales  team for more details. 

Takeaway

To conclude, if you are looking for an Amplitude alternative, there are several options available. The tool you select will depend on your business requirements and goal. 

For example, if you want to improve your digital product’s performance and user experience, then consider tools like Mixpanel or Heap.

On the other hand, if you want to improve your overall marketing efforts, then consider tools like Factors.ai. With a ton of features and little to no burden to your budget, Factors is your go to platform for web analytics, marketing and revenue attribution and not to forget website visitor identification.

We suggest you take advantage of the free trial or free version offered by the tools to find the best fit for your business needs.

Marketing analytics tools are crucial for B2B marketers as they offer valuable insights into customer behavior, campaign performance, and marketing ROI. There are numerous analytics tools to choose from, and Mixpanel is one among them. 

Mixpanel is a user behavior analytics platform that helps businesses optimize customer engagement and drive growth. 

It provides various features such as event tracking, cohort analysis, and user segmentation. Though the tool offers product and marketing analytics, Mixpanel is widely used for product analytics. It's even second in the list of best product analytics tools in G2. 

While Mixpanel seems to be an effective analytics tool, we have found some limitations upon evaluating customer reviews. Poor customer support, expensive pricing, and unintuitive user interface are a few to name. Ergo, marketers are also looking into alternatives that may fit their businesses. 

But with so many available options, it can be hard to know which tool is perfect. That's why we've compiled a list of Mixpanel alternatives you should look for in 2023. 

This blog will discuss 9 alternatives to Mixpanel with their unique features, integrations, pricing, and customer reviews.

So let's dive in and explore what each of these alternatives offers!

Why do users look for Mixpanel alternatives?

Mixpanel has been a popular choice for many, but some teams consider alternatives because of certain limitations of the tool. 

Here are some of the shortcomings of Mixpanel:

1. Higher pricing

High pricing can lead to budget constraints, resulting in companies cutting costs in other areas to accommodate the tool. Also, with high pricing, companies may not be able to afford all features or support services. Customer reviews have shown that Mixpanel’s pricing is very expensive. This is one of the main reasons marketers seek a Mixpanel alternative. 

2.Poor customer support

Customer support is crucial for analytics tools. With proper support users can

• Easily adopt the tool.
• Resolve technical issues.
• Better understand tool functionality.

Customer reviews show Mixpanel’s customer service to be unresponsive and poor. Due to their limited support, implementation of the tool also takes a lot of time and effort.

3. Unintuitive User Interface 

An intuitive UI encourages quick product adoption and sustained usage. Unfortunately, customers find Mixpanel to be a complex platform with a steep learning curve for non-technical users.

4. Complex filter options

You need to filter out the data perfectly to understand where your product lags and identify how to improve. Based on reviews, customers find Mixpanel’s filters to be confusing. This may lead to extracting unwanted data and hard to find the data you need. 

Following are some cons we found while evaluating customer reviews on Capterra.

• Data reports may have some missing data. 
• Duration tracking on iOS platforms is sometimes wrong. 
• There are no advanced features for detailed email marketing campaigns. 
• Dashboard features have a very limited data range, up to only 2 weeks. It can’t accommodate all the generated reports. 

The aforementioned limitations are some of the reasons why marketers seek an alternative. However, keep in mind that these may vary with businesses.

Now that we have understood why marketers are looking for an alternative to Mixpanel, let's dive into our list of suggestions.

Top 9 Mixpanel alternatives

Explore the top 9 Mixpanel alternatives to select your marketing analytics tool. We will introduce some competitors that can match or surpass Mixpanel's capabilities. Read on to learn more. 

1. Factors.ai

First in the list of Mixpanel alternatives is Factors. 

Factors is a marketing analytics and attribution tool explicitly built for B2B companies. The tool has numerous features that help businesses gain valuable insights into user interactions and engagement with the website.

The platform can track online and offline touchpoints and thus provides a complete view of the customer journey. This helps marketers identify and analyze channels and campaigns that are driving engagement and conversions. 

The tool is easy to implement and allows no-code integrations, helping marketers connect with CRM, ad platforms, and MAPs. In addition, its dashboard is customizable and can gather all key customer data in one place. By doing so, marketers can monitor and analyze campaigns quickly and optimize them accordingly. 

Key features

• Advanced Web Analytics:

With Factors, marketers don't need to create custom events or use different tools for website behavior analysis. It can automatically track all events, both online and offline. The events can be button clicks, form fill attempts, sales calls, and meetings. It also automatically captures retroactive data, allowing marketers to analyze past data, such as user behavior, the performance of past campaigns, etc. This helps them optimize current strategies and make informed decisions for future growth. 

• User Segmentation: 

The more customer data an analytics tool has the more effectively the tool can segment users. Factors' robust integration with CRM software makes it possible for it to collect more customer data and segment users more efficiently than other tools. 

• User Timelines:

This feature visualizes every user interaction and engagement on your website. The timeline includes online and offline touchpoints and is available at the user and account-level. As a result, it offers a better understanding of user behavior. 

• AI-Powered Insights:

Using AI technology, Factors' Explain feature shows which elements are working toward a specific goal and which aren't.

• Multi-Touch Attribution:

The features provide a range of attribution models to compare and select the right one for the business. It allows you to accurately attribute conversion and revenue to the channels driving revenue. 

• Account Intelligence:

The feature allows marketers to discover anonymous accounts visiting your website. As a result, marketers gain insights into their traffic, where its are coming from, and more. This helps in segmenting the target audience from the rest. In turn, marketers  can optimize and personalize their campaigns for better conversions.

Integrations

• Hubspot
• Facebook Ads
• LinkedIn Ads
• Google Ads
• Salesforce
• Segment
• Bing Ads
• Rudderstack
• Marketo
• 6Sense
• Clearbit
• Leadsquared
• Drift
• Google Search Console
• Slack
• Google Spreadsheet
  

Customer reviews

Pricing

Find pricing info here: pricing details.

2. Heap

Heap is a digital analytics platform that helps businesses track how users interact with digital products. The tool offers no code and easy implementation. Like Factors, Heap can also track various events automatically.

Heap can track events automatically. Since the tool records all events from day one, every event definition is completely retroactive. This allows users to view and analyze past data. 

Additionally, Heap can also automatically generate reports for analysis, which can be very helpful for small teams.

Key Features 

• Customizable Dashboards: 

Customizable dashboards allow businesses to create custom dashboards to track all essential KPIs and metrics. Companies can visualize and analyze their data without wasting time on irrelevant information.

• Autocapture: 

Heap doesn’t require manual tagging and can automatically capture user interactions on websites or apps. Marketers can pinpoint the point of friction of a customer journey and optimize accordingly to improve it. 

• Behavioral Segmentation: 

The feature helps businesses understand how users interact with their website or app. This allows them to effectively target their visitors and provide a personalized user experience.

Integrations

• Salesforce
• Marketo
• Optimizely
• Clearbit
• Zendesk

Customer reviews

Pricing

Heap's free plan includes 1 project and up to 10K monthly sessions. The details about Growth, Pro, and Premier plans are available upon request. 

3. Amplitude

Amplitude is a digital analytics platform that is used by brands and innovative businesses to personalize their digital products and optimize product development.

Amplitude helps answer critical questions about your digital product strategy, like 

• How are users navigating through the website?
• What features are users engaging with most?

It's an analytics solution built for modern product and growth teams, offering real-time analytics, cross-platform tracking, behavioral analytics, and enterprise-level security and customer support.

Key features

• User Surveys:

With Amplitude, companies can easily create customized surveys to collect user feedback. This feature helps better understand user preferences, opinions, and pain points, helping businesses make more informed decisions to enhance user experience.

• User Profiling: 

Amplitude provides companies comprehensive data on individual users, including their behavior, demographics, and interests. This information can be used to create personalized marketing and outreach plans to potentially improve the conversion rate. 

Integrations

• Segment
• Slack
• Salesforce
• Optimizely

Customer reviews

Pricing 

Amplitude has three different packages. The Starter package is free to use, and you need to contact the sales team to know the pricing for the other two packages.

4. Google Analytics

Google Analytics is a robust analytical tool that helps companies better understand their audience, website and digital marketing efforts. GA is user-friendly and flexible, enabling marketers to identify the most effective channels for achieving the best results. 

The tool can also help identify areas of friction that marketers can optimize based on information from the tool to improve engagement and other key metrics.

Key Features 

• Enhanced Reporting

Google Analytics provides auto-generated reports for all of your marketing campaigns. It can provide different reports like - audience reports, behavior reports, conversion reports, real-time reports, and more. You can easily visualize the reports in a chart manner for better understanding. 

• Data Activation

One of the specialized tools of Google Analytics is data activation. It uses machine learning algorithms to thoroughly analyze the marketing data. This helps you make smarter marketing decisions using input data streams.

Integrations

• Salesforce
• Zoho
• Hubspot
• Mailchimp
• Campaign Monitor

Customer reviews

Pricing

Google Analytics has a free version and an enterprise-version called Google Analytics 360. The pricing for the latter starts at $150,000 per year.

5. Plausible Analytics

Plausible Analytics is a privacy-focused web analytics tool. It offers businesses valuable insights into their website traffic and user engagement. The tool complies with regulation laws such as GDPR, CCPA, and PECR. Plausible is easy to use and implement and is one of the most simple analytics available in the market. 

Key features 

• Lightweight script:

Plausible is executed through a lightweight script. Its script size is less than 1KB, ensuring that your website’s page load speed won’t be affected in the least. 

• Traffic segmentation:

You can segment and differentiate data based on various metrics. This helps you understand the volume, behavior, and characteristics of visitors coming to your website and their source. You can also create custom events to get the specific information they need.

• Sharable dashboards:

Other tools don’t allow dashboard sharing. Plausible allows marketers to share the analytics dashboard with the team members or management for better collaboration. 

Integrations

• Carrd
• Bubble.io
• Hubspot
• Google Data Studio

Customer reviews

Pricing 

Their pricing depends on the monthly page views. If you have 10k views, you need to pay $9 per month. They also provide a 30-day free trial and 2 months free if paid annually. 

6. Matomo 

Matomo, formerly known as Piwik, is a powerful open-source web analytics platform. It gives you real-time updates on visitor details, goal conversion tracking, event tracking, and A/B testing for optimizing website campaigns. 

You can choose between two hosting options: cloud and on-premise. The cloud option is easy to set up and requires no technical know-how, whereas the on-premise option has to be hosted on your server and requires developer support.  

The tool is easy to use and is compliant with GDPR privacy laws.

Key features 

• Event tracking:

Using this feature, marketers can observe, analyze, and interpret the actions and interactions of customers on a website. Marketers can create custom events to analyze the customer's behaviors and help distinguish high-intent visitors from the rest. 

• Multi-touch attribution:

This helps marketers to accurately identify the marketing campaigns and channels that are performing better and that don’t. 

Integrations

• WordPress
• Magento
• WooCommerce 
• MailChimp

Customer reviews

Pricing

Hosting On-Premise is free of charge. You can download and set up the platform on your servers. However, it offers limited features, and extra fees apply for each additional feature. 

For Cloud hosting, pricing begins at $23 per month, accommodating up to 50K traffic. 

7. Kissmetrics

Kissmetrics is a web analytics tool. It helps track user behavior, identify growth opportunities, and improve customer engagement. 

Its dashboard is intuitive and brings all key metrics to one place. In addition, the Funnel feature visualizes customer interactions at each stage of the customer journey. This enables marketers to identify where prospects are dropping off and potential friction in the funnel, helping improve the overall marketing strategy.

Key features 

• Customer Segmentation: 

This feature enables businesses to group website visitors and product users based on shared characteristics. This will help the sales and marketing teams create personalized campaigns targeting each group, increasing the conversion rate. 

• Cohort Analysis:

Businesses can use this feature to identify trends and patterns in user behavior by cohorts, such as determining if customers who signed up during a specific promotional period remain active and engaged in subsequent months.

Integrations

• Shopify
• WooCommerce
• Zapier
• Gmail

Customer reviews

Pricing 

Pricing of Kissmetrics starts from $299/month to customizable according to the increase in the monthly tracked users. 

8. Contentsquare 

Contentsquare is a cloud-based digital experience analytics tool that allows businesses to understand customer behavior and use that data to improve their experiences. 

It captures and visualizes a wide range of data, including user clicks, scrolls, and navigation patterns, allowing businesses to understand how visitors engage with their digital properties and identify areas for improvement.

Key features 

• Behavioral Analytics

Identify the how and why behind metrics, such as the number of clicks, page views, and click-through rates, by capturing every in-page interaction. Also, create user experiences that boost conversions and align future efforts with customer needs and goals based on these behavioral insights.  

• Tagless integration

The feature captures content interactions automatically. It lets you analyze and prioritize data content pieces to focus on without having to rely on preplanned and configured event tags.

• Integration and APIs

Contentsquare integrates seamlessly with all major analytics tools and visualization suites. This allows you to bring the best insights on web analytics, A/B testing, Voice of Customer, APM, BI tools, and more. 

Integrations 

• Salesforce
• Google Analytics
• Adobe Analytics
• InMoment
• AWS
• Google 360 Analytics

Customer reviews

Pricing

There's no pricing information available on the website. Contact the Contentsquare team for more details. 

9. FullStory

FullStory is a platform that provides Digital Experience Intelligence (DXI) by combining product analytics, session detail, and collaboration tools. This helps you gain real-time insights to improve your web and mobile app experiences. 

With FullStory, you can proactively monitor your website and digital products. This helps you to understand how users interact with your product or website using qualitative information. It also supports effective collaboration with your team, analyzes behavioral data, identifies opportunities for conversion, and creates impactful digital experiences.

Key features 

• Conversion funnels:

The tool automatically tracks all user interactions and can identify areas of high engagement and spots where users drop off.

• Web Analytics:

The feature analyzes all key metrics in real-time to understand how users engage with the website or app. The monitored key metrics include engagement time, clicks, scrolls, and more.

Integrations 

• Slack
• Shopify
• Salesforce
• Google cloud

Customer reviews

Pricing

They have three different plans, and you can contact the Fullstory team for the pricing details.

Conclusion

As a B2B marketer, you need the tools that really suit your business needs. Every tool has its own pros and cons. Whether you're looking for something with robust reporting capabilities or simply an affordable alternative to Mixpanel, you're sure to find something on this list that fits the bill.

At the end of the day, choosing the right marketing analytics tool can make all the difference in optimizing your business's performance. So, take the time to explore these alternatives and find the one that works best for you. Happy analyzing!

Leadfeeder is a well-established B2B lead generation software that helps go-to-market teams identify and enrich anonymous website traffic. Leadfeeder has recently joined forces with another sales intelligence platform, Echobot, to form Dealfront — a Europe-centric B2B data platform. 

As a result of this collaboration, Leadfeeder has consolidated multiple products, increased pricing plans, and limited the number of seats per account. Accordingly, several former-Leadfeeder users are considering switching to IP intelligence alternatives. 

While Factors is a relatively new player in the account identification space, it’s quickly emerging as a popular alternative to Leadfeeder given its cost-effective plans and industry-leading match rates of up to 64%. That being said, every platform has its unique advantages and limitations that must be considered before making a purchase decision. 

This blog compares Leadfeeder vs Factors to highlight features, benefits and drawbacks of each tool — and explore why one might make more sense for your use-cases over the other. 

Leadfeeder vs. Factor.ai

Before diving into the differences between Leadfeeder and Factors, it’s worth highlighting a few commonalities between both tools given that they’re close alternatives to each other. 

1. Account identification

Needless to say, identifying anonymous accounts on your website is a core functionality of both Leadfeeder and Factors. Both visitor identification tools use IP-based targeting technology to match anonymous traffic with company IPs so users can see who’s visiting their website without the need of form submissions or gated content. 

This provides valuable insights into the nature of website traffic as well as which accounts to go after with retargeting ads or outbound outreach.

While both Leadfeeder and Factors rely on similar technologies, the accuracy with which they identify visitors can vary dramatically based on their respective databases. More on this later.

2. Account-level enrichment

Along with identifying company names, both Leadfeeder and Factors deliver robust account-level firmographic enrichment data such as industry, employee headcount, geography, revenue-range, and much, much more.

Account-level enrichment helps go-to-market teams quickly qualify whether a lead fits the target audience or ideal customer profile. This in turn helps focus marketing initiatives and sales outreach to a highly targeted set of accounts — as opposed to expensive and ineffective spray and pray tactics. 

3. Implementation

Given that Leadfeeder and Factors employ similar IP-lookup technology to identify and track visitors, the implementation process is more or less identical. Both tools have quick and intuitive onboarding that involves the insertion of a light-weight code script onto the website. The script will soon start identifying visitors once activated. 

Overall, the entire implementation process takes no more than 10min for either solution. 

4. Real-time alerts

A really nifty feature offered by Leadfeeder and Factors is the ability for users to receive real-time Slack notifications when high-intent accounts are live on the website. These alerts can be configured to go off only when specific visitor criteria are met. For instance, teams can be notified only when a visitor is from a US-based SaaS platform with at least 100 employees and is on a high-intent page such as pricing.

Research suggests that contacting leads quickly dramatically improves chances of conversions. Accordingly, this is an especially valuable feature for sales reps looking to strike while the iron’s still hot.

5. Privacy-compliance

Leadfeeder and Factors are 100% privacy compliant. Both tools adhere to GDPR and CCPA privacy policies. Factors is also SOC2 type II certified. SOC2 information about Leadfeeder is not publicly available so we refrain from commenting on this. 

With common features out of the way, let’s discuss what each visitor identification solution does better than the other.

What Factors does better than Leadfeeder

Here are a few reasons to consider Factors over other alternatives:

1. Data accuracy (outside Europe)

Rigorous comparative testing over a sample size of 20,000 domains reveals that Factors achieves industry-leading match rates of up to 64%.

No doubt, both Leadfeeder and Factors boast impressive IP databases. In fact, Leadfeeder is at the forefront of IP-matching for Europe-specific data. Challenge with Leadfeeder may surface when targeting companies from US and other geographies outside Europe:

Leadfeeder records IPs for a whopping 26 millions companies in Europe but only about 8.5 million companies in the US and the rest of the world. Factors, on the other hand, covers almost double this figure with over 15 million companies. 

Accordingly, if your business solely focused on the EU market, Leadfeeder is likely the better choice. But for global business, including the US, Factors should be the default. It taps into a relatively larger IP database to identify a wider range of companies from the rest of the world.

2. Account timelines

Account timelines is a feature unique to Factors that helps users visualize customer journeys and touchpoints in real time at an account and user level. 

This is a powerful tool, especially in conjunction with visitor identification, to identify what influences different stakeholders within the same account to move from the awareness stage of the customer journey to closing the deal.

3. Advanced analytics

Factors is built upon strong analytics and attribution foundations. As a result, it’s capable of far more granularity in terms of reporting metrics and KPIs as compared to other marketing intelligence tools.

Factors auto-tracks website KPIs including:

• Page views
• Button clicks
• Percentage scroll depth
• Session duration
• Funnels (Eg: Homepage >> Pricing >> Blog >> Features)
• Custom KPIs and more

In addition to these out-of-the-box analytics, Factors integrated with ad platforms, website, CDPs, and CRMs to deliver powerful multi-touch attribution, path analysis, automated AI-fuelled insights, and more. In short, when it comes to analytics, Factors sheds light on what you need to know to drive more pipeline with less spend.

4. Customer success

While both Leadfeeder and Factors are relatively intuitive platforms, there’s no denying that they’re sophisticated products with at least some learning curves. With such products, it’s imperative to have onboarding support and dedicated customer success management — both of which Factors takes great pride in offering. 

What Leadfeeder does better than Factors

Here are a few reasons to consider Leadfeeder over other alternatives:

1. Contact enrichment 

While no solution can identify exactly who’s visiting your website at a user level, Leadfeeder natively provides users with a list of ideal prospects from the companies visiting a website. 

For example, a fintech company may target the finance team from SaaS companies with over 10M in ARR. In this case, Leadfeeder can more or less find the contact info of CFO, VP finance, finance manager etc from companies already visiting your website — even though these professionals may not actually be the ones visiting. 

This is useful for teams who’d rather not rely on specialized sales intelligence tools like Zoominfo or Apollo for dedicated contact-level data. 

At the moment, Factors integrates with Apollo to provide this contact-level information. Since the majority of users rely on third-party service providers for contact information, this does not tend to be a blocker. 

2. Integrations

Leadfeeder provides several native two-way integrations with popular sales and marketing tools including:

• Pipedrive
• Salesforce
• Activecampaign
• Mailchimp
• HubSpot
• Zapier 

This helps users automatically upload account and contact information directly to their go-to-market tools and CRMs.

Factors integrates deeply with ad platforms, CRMs, CDPs, and more. While Factors does not provide native integrations with the full range of solutions Leadfeeder supports, it does integrate with Zapier/Make.com to support data pushback via Webhooks. At the moment, users can download csv files from Factors and upload them back into their preferred CRM, MAP, etc.

3. Native campaigns & promotions

Leadfeeder’s Promote feature allows users to target specific company IP-addresses with programmatic display ads across Google, Rubicon, Appnexus, and Pubmatic. 

While the efficacy of display ads continues to be hotly debated, this may be a useful way to target companies that already visit your website and fit the ideal customer profile. The primary metrics to track these campaigns are impressions, CTR, and website visits.

Compare Leadfeeder Pricing

Leadfeeder is a relatively inexpensive solution as compared to established Leadfeeder alternatives such as Clearbit and Albacross. That being said, its recent collaboration with Echobot has revised pricing:

Now, Leadfeeder plans start at €139/mo ($152) to identify up to 100 accounts per month

Factors, on the other hand, continues to remain one of the most cost-effective marketing intelligence tools out there with plans starting as low as $99/month for up to 350 accounts identified and enriched per month. Factors pricing is based on the number of monthly website visitors and follows a gradient. Learn more about our pricing here: factors.ai/pricing

What’s the right tool for you?

This blog has compared Leadfeeder vs Factors.ai in terms of features, benefits, and drawbacks. Depending on your use-cases, one is likely to make a better fit for you than the other. Here are a couple of considerations:

• If data accuracy outside of Europe, cost-effectiveness, and holistic account scoring is a priority to you, Factors is likely better choice.
• If Europe-centric data and native contact enrichment is a priority to you, then Leadfeeder may be a better fit.

If you’d like to see how Factors achieves industry-leading match rates of up to 64%, book a demo here: See Factors in action

It’s official. Leadfeeder has joined forces with Echobot to form Dealfront — a Europe-centric go-to-market platform. As a result of this merger, Leadfeeder’s pricing plans have increased to start at $215+ per month with limited seats and data. 

Several Leadfeeder users are looking for comparable sales intelligence alternatives to help identify and track anonymous website visitors. 

If you’re in the same boat, or are simply considering your options, this is the right place for you. 

The following article explores 5 comprehensive Leadfeeder alternatives to help your team make a seamless switch. We'll highlight key features, benefits, and drawbacks with each Leadfeeder alternative.

By the end of this article, we’d like to help you find an equally effective, if not better, alternative to your current visitor identification tool.

Looking to learn more about visitor identification? Check out these further readings:

• Account identification explained
• Identify website traffic with Factors

Leadfeeder Alternatives For Website Visitor Identification

1. Factors.ai

Leading off our list is Factors.ai. Factors is unique in that it’s originally built upon strong analytics and attribution foundations. A recent partnership with 6sense, a leading enterprise-grade ABM platform, has propelled Factors into becoming a rising star in the visitor identification software space. 

With this collaboration, Factors delivers industry-leading visitor identification, firmographics, and account timelines along with its existing ABM analytics and multi-touch attribution capabilities.

Factors.ai Key Features 

Here’s a brief breakdown of Factors.ai’s key features

1. Account Identification 

Of course, every tool featured on a list of Leadfeeder alternatives must be capable of identifying and tracking accounts visiting the website. Factors is no exception to this. In fact, as a result of its collaboration with 6sense, Factors taps into enterprise-grade IP data to identify up to 64% of anonymous companies — including firmographics (employee headcount, industry, location, etc) and website activity (page visits, time spent, scroll-depth, etc).

Factors also provides real-time Slack alerts to help teams stay on top of high-intent visitors and strike while the iron’s still hot. These alerts can be configured to go off based on specific firmographic features and website behavior — so you can target ICP companies visiting your site. 

2. Account Scoring & Timelines

Factors integrates with campaigns, website, and CRM data to provide cross-channel account scoring and full-funnel timelines across the customer journey. With this feature, users can see exactly what touchpoints (ads, blogs, emails, webpages, etc) are influencing accounts to progress from top-of-the-funnel visitors to paying customers. Users can identify and prioritize high-intent accounts for focused outreach and re-marketing efforts

3. Advanced Analytics:

Unlike other solutions on this list (including Leadfeeder), Factors provides a wide range of analytics and attribution capabilities in addition to visitor identification. A few advanced analytics features include:

• ABM analytics - Integrates with ad platforms, CRMs, CDPs and more to unify reporting and support campaign analytics, website analytics, funnels, and more at an account level. 
• Path analysis - View aggregate user behavior and identify points of inflection in conversions and drop-offs along the customer journey 
• Multi-touch attribution - Connect the dots between go-to-market initiatives and pipeline, optimize resource allocations across campaigns, and prove marketing ROI with a wide range of multi-touch attribution models. 

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Benefits of Factors.ai

Here are a few reasons why you may prefer Factors.ai to other tools:

1. Data accuracy: As previously mentioned, Factors taps into 6sense’s extensive database to provide industry-leading website visitor identification. In fact, rigorous testing with a sample data set of over 20,000 domains reveals that Factors identifies upto 27% more accounts than the closest alternatives — including established brands such as Clearbit and Demandbase. 

2. Granular metrics: Given Factors’ roots in account analytics, it’s capable of reporting granular metrics and events as compared to other visitor identification alternatives. A few of these include:

• % scroll-depth
• Auto-button captures
• Cursor engagement 
• Page time spent

3. Scoring & Alerts: Not all your website visitors are immediately read-to-buy. Some are further along the funnel than others. According, Factors supports custom account scoring models so you can qualify and be alerted to high-intent, ICP accounts engaging with your company in real-time.

Drawbacks of Factors.ai‍‍

Contact-level enrichment  - No privacy-compliant software can identify exactly which individual visited a website without having a visitor explicitly submit a contact form. That being said, the majority of tools on this list can source a list of ideal prospects to reach out to from the companies they’ve identified. 

At the moment, Factors cannot provide this information natively. Instead, users can find contact information on third party tools such as Zoominfo or Apollo. 

Factors.ai Pricing

Learn more about pricing here: factors.ai/pricing

Curious to see Factors in action? Book a personalized demo here.

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2. Albacross

Next up, we have Albracross. Albracross is one of the leading visitor identification and intent data companies in Europe. The Sweden-based platform works with over 10,000 companies to provide customer data enrichment, sales alerts, and intent signals.

Key Features

1. Account Identification: Like the other tools on this list, Albacross identifies anonymous accounts, firmographic information and visitor intent. Albacross features one of the largest proprietary first-party databases in the world.

2. Personalization: Albacross natively integrates with popular personalization tools such as Optimizely and VWO to customize website content based on who’s visiting the site. This is a powerful feature for product marketers looking to identify visitors and tailor messaging based on their profiles.

3. Display ads: A nifty feature offered by Albacross is the ability to launch and monitor display ads within the platform itself. The software partners with several publicists such as The New York Times and Daily Mail to distribute account-level targeted ads. 

Benefits of Albacross

Here are a few reasons why you may prefer Albacross to other tools:

1. Experimenting: Given that Albacross is one of the few Leadfeeder alternatives to integrate with personalization tools, it offers the unique benefit for product marketers to experiment and run A/B tests in conjunction with visitor identification and intent data. 

2. Customer success: Several reviews rave about Albacross’s stellar customer success management. Given that Albacross is considered to be an involved, enterprise-level tool, it’s essential to have this level of support to get the most value out of the product. 

Drawbacks of Albacross:

Here are a few reasons you may consider other tools over Albacross:

1. Rigid firmographics and filters - Albacross seems to lack agility when it comes to filters and breakdowns. Reviews reveal that it’s currently not possible to filter identified companies based on firmographics such as name or size. As a result, users seem to find sorting and reporting somewhat challenging.

2. Buggy integrations: Multiple reviews claim that Albacross’s integrations, especially with CRMs like Salesforce, could do with some work. Given that visitor identification is primarily used to support ABM, this can be a major drawback to B2B teams. Tools like Zapier may be used to smoothen out workflows for now. 

3. Lead Forensics

Founded in 2009, Lead Forensics is the oldest, most established website visitor identification software in this list. They own a sizable database of over 1.4 billion IP addresses, adding up to 55 millions contacts every year. 

‍

Key Features

Lead Forensics doesn’t have too many bells and whistles as compared to the other tools on this list. Its primary features are limited to visitor identification and contact data.

1. Account identification: Like Leadfeeder, Factors, and Albacross, Lead Forensics identifies anonymous businesses visiting your website by connecting the dots between IP addresses and company names. In the case of multinational companies, Lead Forensics is capable of showing which specific office is interacting with your website. This is handy for businesses looking to sell to large corporations. 

2. Contact data: Lead Forensics also helps teams identify key contacts within companies visiting your website to assist with retargeting and outbound reachout. Here’s a brief summary of the kind of details that Lead Forensics can provide: 

• Business name
• Contact details of key decision makers
• Telephone, email and LinkedIn details
• Demographics
• Search behavior
• Financial data

Benefits of Lead Forensics

A unique benefit with Lead Forensics is its mobile application. With their “Essential” plan, users can have trigger reports sent directly to their phones.

Drawbacks of Lead Forensics 

Here are a few reasons you may consider other tools over Lead Forensics:

1. Poor UI - Lead Forensics is one of the oldest visitor identification software around. While experience is generally a positive sign, several users complain about Lead Forensics’ UI remaining outdated and unintuitive. Users find the tool to have limited functionality in terms of ad-hoc analysis, dashboards, and filters as well.

2. Pricing - While Lead Forensics does not openly reveal its pricing plans, it’s generally considered to be on the more expensive side. While this may not be a barrier for larger, enterprise-level companies, pricing may be prohibitive for small to mid-market start ups — especially when there are cost-effective alternatives available.

4. Clearbit 

Fourth in our list is Clearbit. Clearbit is another well-established B2B data activation platform that offers a wide suite of products within its platform. 

‍

Key Features

Clearbit is divided into three broad products: 

1. Reveal - Clearbit identifies anonymous website visitors using IP-lookup. Given that every tool on this list does this, data accuracy and pricing are two important considerations when differentiating between alternatives. 

2. Enrichment - Clearbit also provides firmographics from over 250 data sources. This includes technologies, headcount, revenue, location, contact information, and more.

3. Capture - like Leadfeeder Contacts, identifies best-fit contacts from companies visiting your website to reach out to with retargeting campaigns or outbound efforts

Benefits of Clearbit

1. Free plan: While Clearbit’s paid plans are relatively expensive, they offer a nifty free plan to de-anonymize anonymous traffic. That being said, the free plan is quite limiting as users can enrich only 50 domains a month. This becomes an issue as website traffic starts to scale over time. Still, it’s free — so who can complain? 

Here’s a breakdown of what Clearbit’s free plan offers:

• Identify site traffic
• Calculate total addressable market size
• Determine ideal client profile
• Enrich domains and emails (up to 50 per month)
• Find email addresses (up to 100 per month)

2. Smart chat: Smart chat is a handy feature for sales reps to connect with high-value, high-intent visitors with personalized conversational ABM while visitors are live on the site. Chat prompts can be triggered based on visitor characteristics and behavior such as industry, page views, headcount, etc.

Drawbacks of Clearbit

1. Pricing: Clearbit does not reveal pricing details on its website. But several user reviews suggest that pricing is on the higher side for early to mid-stage startups.

2. Customer support: Clearbit works with a wide range of clients from early-stage startups to enterprise-level companies. Users from the former seem to face issues when it comes to customer support, claiming that it’s often slow and inadequate.

5. Visitor Queue

The final option on our list is Visitor Queue. Visitor Queue is a Canada-based visitor identification and personalization platform that identifies the name, contact detail and user data of accounts visiting your website.

Key Features

1. Visitor identification: What separates Visitor Queue from the rest of the tools on this list is its ability to aggregate company social profiles in addition to standard firmographics and contact information. 

2. Personalization: Like Albracross, Visitor Queue allows users to personalize their website based on configurable criterias such as industry, source/medium, location, and more. This helps product marketers differentiate their brand from competitors and experiment with different messaging to improve conversions.

Benefits of Visitor Queue

1. Unlimited users - Most tools on this list (excluding Factors.ai) limit the number of seats per account. Given that visitor identification is used by sales, marketing, and customer success teams, it’s valuable to have an unlimited number of users with Visitor Queue.

2. Pricing - Visitor Queue is a more affordable option as compared to the likes of Clearbit and Lead Forensics with prices starting at just $31/month to identify 100 companies per month. This makes it a good option for early-stage teams that are working with tight budgets.

Drawbacks of Visitor Queue

1. Rigid reporting - While Visitor Queue does well at the basics, users complain about its restrictive UI when it comes to ad hoc reports, filters, and dashboards. As a company starts to grow, its requirements for tailor-made reporting do too. Visitor Queue wouldn’t back a good fit for custom usage.

2. Data issues - User reviews complain about data inaccuracies with Visitor Queue. While no tool is perfect, Visitor Queue seems to lag behind industry-standards in terms of accurately identifying visitors. While it’s great to have an inexpensive alternative, a visitor identification tool won’t be of much value unless it identifies the right visitors. 

And there you have it! A brief summary of 5 comprehensive Leadfeeder alternatives to help you identify anonymous website visitors. Each of these tools have their pros and cons — and one is likely to be better suited to your needs than the others.

Let’s make the decision easier for you: 

• If pricing and account-level data accuracy are priorities, Factors.ai is likely the best option. 
• If the ability to personalize your website based on who’s visiting your site is what you’re looking for, Albacross and Visitor Queue are two great options.
• If you’re a larger enterprise without budget constraints, Clearbit could be the right option.

Factors.ai identifies up to 64% of anonymous visitors — the highest match rate in the industry. Looking to learn more about how Factors can help? Book a personalized demo here! 

‍Target the right accounts, at the right time with intent-based outreach

B2B sales teams spend a lot of time and effort reaching out to cold prospects only to achieve disappointing results. In fact, even successful benchmarks tag the average cold-call response rate at just 2%.

And honestly, It’s not difficult to see why. 

While it’s simple enough to find lists of companies and contacts that fit your ideal client profile, it’s a monumental challenge to convince prospects to consider your solution when they’re not in the market for one. 

So what’s the alternative to reaching out to the right accounts at the wrong time?

Reaching out to the right accounts at the right time of course! Or more specifically, it’s intent-based outreach based on the goldmine of anonymous, sales-ready companies already visiting your website. 

The following guide explores how to identify and target sales-ready accounts with the combined powers of Factors’ account identification and HubSpot webhooks. We first discuss how this integration works, before delving into a handful of use-cases. 

How It Works: Pushing data back into HubSpot

Factors taps into industry-leading IP-lookup technology to identify up to 64% of anonymous companies visiting your website. This includes company names as well as firmographics such as geography, industry, employee headcount, revenue range and more. 

In addition, Factors auto-tracks website activity and engagement  with advanced analytics. This includes page views, button clicks, scroll-depth, account timelines, funnels and more. 

With this information, users can filter the total set of anonymous traffic down to ICP accounts that have expressed buying intent:

• ICP criteria: Filter down traffic based on firmographics such as industry, headcount and revenue-range to identify accounts that fit your ideal client profile. 
• Intent criteria: Filter down traffic based on intent signals such as high-intent page views such as pricing, time-spent on page, and percentage scroll-depth to identify sales-ready buyers.

In short, access a list of high-intent ICP accounts that are already visiting your website but are yet to convert.

Now, with webhooks and Zapier, it’s easier than ever to automatically push all this data from Factors into any other tool your team uses. This includes ad platforms, marketing automation platforms, and, in this case, HubSpot CRM. 

How will this help? Rather than going after cold prospects with negligible chances of conversion, sales reps can view, segment, and target sales-ready accounts inside HubSpot. As we’ll see in the next section, this dramatically simplifies and improves targeted sales outreach. 

Implementing Webhooks on Factors is easy as pie. See how here.

Use-cases: Making the most of your website traffic

1. Identify new business opportunities

Factors surfaces anonymous, high-intent companies visiting your website. As previously discussed, this data can be filtered down to high-fit, high-intent accounts. 

Using webhooks, this data can be pushed from Factors into HubSpot. In other words, you can automatically create companies inside HubSpot for visiting companies that match your ICP and intent criteria. 

For example, webhooks can be configured to create a new company when a visitor from a US-based software company with at least 250 employees is live on your website.

Here are a few more examples of what you can see inside your CRM with Factors:

• Accounts that visit a landing page through a search ad but fail to submit a form
• Software companies with at least 500 employees visiting high-intent pages like pricing
• US-based companies that have read through at least half a product comparison blog 

Rather than relying on the 5% of website traffic that submits a form, teams can identify and target a deep new pool of potential pipeline — all within HubSpot. What’s more? Alerts can be relayed to sales reps in real-time through Slack or MS teams so they can immediately reach out to live prospects. 

2. Stay on top of existing target accounts

In addition to recording new accounts visiting your website, Factors can be used to monitor and update data for target accounts that already exist within HubSpot.

For example, say an accounts clicks on a search ad, submits a demo form, but never schedules time on your calendar. While account's data is available in HubSpot, it can be tedious to track and update their actions post the demo form submission.

To solve for this, Factors can automatically update CRM properties based on trigger criterias when accounts return to your website. Let’s say that the same account is back reading a product alternatives blog or visiting the pricing page after a couple of weeks. This event can be updated within HubSpot, including their last active time.

Sales reps can be notified with real-time when high-intent events take place so as to be able to immediately reach out to accounts and improve the odds of conversion. 

3. Accelerate deals with behavioral data

Certain marketing material may or may not be relevant depending on the audience in question. For example, an enterprise-level account may be especially interested in security compliance related content. An early-stage start-up, on the other hand, may find content around cost-effective pricing more appealing.  

Factors can track how various types of companies are interacting with your website to understand what target accounts care about most. This data can be pushed back into HubSpot so sales reps can easily assess a prospect’s interactions, priorities and pain-points before jumping into a sales call. 

For one, sales reps can accelerate deals by personalizing the customer experience. For another, marketing teams can gauge what resonates best with the target audience and finetune content efforts accordingly. 

4. Rekindle lost opportunities

Use Factors to track how prospects who have dropped off the funnel or former customers are returning to engage with your website. For instance, maybe an account that churned a couple of quarters ago is back interacting with a page that highlights a new feature release. 

This may be an intent-signal that the account is reconsidering your product. It might be a good idea for sales reps to reach out and share some relevant information on what’s new. Of course, this doesn’t necessarily guarantee a conversion. But it’s far more effective than reaching out to an ice cold prospects. 

This guide has covered a handful of ways in which pushing account data back into HubSpot can be helpful. Ultimately, the goal is to align account data with relevant stakeholders and technologies in order to:

• Drive intent-based sales outreach 
• Refine ABM efforts and spends
• Optimize retargeting campaigns

There are countless other use-cases with account identification working in conjunction with CRMs, MAPs, and more. With webhooks, Factors can push valuable account data to nearly any platform on the planet. How you make the most of that data is really up to you — the possibilities are endless.