Engagement Scoring

Businesses that use account engagement scoring models, see a 77% boost in lead generation ROI compared to those that do not. 👀It is not just a tool, it's a game-changer. It's the secret sauce that guides your ABM efforts toward the accounts that are likely to convert and can bring in significant revenue.

💸 It demands precision, understanding, and constant refinement — all of which may seem time-consuming. But when done right, account scoring can make your marketing more targeted, efficient, and ultimately, successful. What if there was an easy way? 🤔 What if a tool could help you identify accounts with ease and give you a holistic view of your audience — across all platforms?

Enter: Factors.ai