Chapter 10: Introducing Factors’ LinkedIn AdPilot – 2X your LinkedIn Ads ROI

Here’s how AdPilot can help you:

1. Audience Builder

• Use Audience Builder to target the accounts that matter most
• Discover and qualify anonymous accounts interacting with your brand
• Segment high-intent accounts based on engagement across channels
• Seamlessly sync target accounts with your LinkedIn and Google Ads audiences

2. Smart Reach 
   

• Prevent uneven ad distribution with greater control over your budget with Smart Reach.‍
• Maximize reach per dollar by managing impressions and clicks per account.
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3. Campaign Automation

• Intent signals from multiple channels like G2, CRM, and your website drive launch campaigns.
• Automatically reallocate impressions to prioritize high-value accounts with Campaign Automation.
• Accelerate deal closures by expanding reach and building strong mindshare.

4. True ROI via View-Through Attribution

• Only 0.5% of your audience will click or fill out a form. However, LinkedIn ads still influence the rest at 99.5%. So integrations with conversions API are paramount to understanding true impact of your ads Measure LinkedIn’s True ROI with Factors’ View-Through Attribution.
• Combine ad views with cross-channel engagement timelines to retarget accounts effectively.‍

5. LinkedIn CAPI 

• Enhance full-funnel measurement by integrating online and offline data with LinkedIn.
• Feed comprehensive conversion data to optimize and scale campaigns.
• Bypass third-party cookies and tags using LinkedIn Conversion API.
  
  

➡️Want to see how Factors’ AdPilot works? Take a look at our quick explainer video here.

AdPilot in Action

Case Study: Descope

Descope is a no-code, drag-and-drop platform for customer authentication and identity management. It enables enterprises and SMBs to customize user journeys with a product-led and sales-assist GTM approach.

The Challenge: Their key challenge was long sales cycles with limited visibility into buyer journeys. They struggled to track user activity across platforms, identify key touchpoints, and focus efforts on what worked.

• Lack of visibility:
  Descope wanted an understanding of users visiting their website, docs, and engaging off-platform on G2 or LinkedIn.
• Manual ad targeting:
  Reliance on manual list uploads led to missed engagement opportunities. In addition to this, their targeting also suffered due to a lack of real-time actions.
• Wasted ad spend:
  92% of accounts saw fewer than 100 ad impressions per month, while a few large accounts consumed most of the budget.
• Fragmented reporting:
  Descope’s team relied on spreadsheets and agencies for reporting, slowing processes, and limiting insights. 

The Solution: Descope integrated Factors into their product-led and sales-assist strategy, driving key improvements:

• Full buyer journey visibility:
  Sales teams now track account behavior and receive alerts when prospects show high intent.
• Smarter ad targeting:
  Factors’ Audience Sync tailored LinkedIn Ads to each customer journey stage, delivering relevant content and driving engagement.
• Optimized ad spend:
  Smart Reach helped distribute ~140k (25%) ad impressions across more accounts. 
• Clear channel performance insights:
  Descope discovered LinkedIn Ads' impact beyond clicks, unlocking new opportunities.
• First-party data adoption:
  With the LinkedIn Conversions API (CAPI), Descope moved away from 3rd-party cookies to engage genuinely interested users. 

➡️Learn how you can boost your LinkedIn Ads ROI – Get in touch with us and Book a Demo!