How RevenueHero Saved 12 hr/m per SDR with Factors.ai
Revenue Hero is an inbound revenue acceleration platform for B2B companies. It automates "speed to lead" by instantly displaying the right sales rep's calendar after a prospect fills a form, streamlining meeting scheduling and lead routing. Integrating seamlessly with CRMs, it ensures real-time engagement and fills sales pipelines with qualified meetings.
Read on to learn how Factors.ai helped RevenueHero revamp its inbound strategies and boost sales engagement with thorough real-time account insights, key platform integrations, and thoughtful automation.
Everstage’s Challenges
Converting traffic into sales is like piecing a jigsaw puzzle. Manually tracking accounts and monitoring campaign data felt like chasing shadows. Incomplete data and bot traffic muddied the water, making it hard to see our true impact. Tools were supposed to help, but with their low account match rates, we were often left in the dark. We needed something better.
Before implementing Factors.ai, RevenueHero grappled with a series of challenges. The existing tools in place were restrictive, only offering weekly insights on a limited number of accounts. this tool's lack of real-time data and scalability became a significant hurdle, preventing timely engagement with high-intent accounts visiting their website.
Delayed Real-time Insights and Alerts
RevenueHero found it challenging to interpret and act upon their increasing inbound traffic. Given the delay in obtaining insights into the accounts engaging with their properties, they missed numerous opportunities to connect with potential high-intent accounts. This sluggishness, caused by the existing tools in place, significantly affected their capability to respond quickly to emerging opportunities.
Overarching Sales Strategy
Initially, RevenueHero adopted a generic sales outreach, targeting a broad spectrum of companies that matched their ideal customer profile. This sweeping strategy, while encompassing a vast range, lacked the pinpoint accuracy needed for efficient conversions.
Inaccurate Dataset
The existing account identification tool in RevenueHero's arsenal struggled to identify a rising number of accounts visiting their website accurately. These tools often produced a low match rate and lacked detailed data sources. The inability to cater to their expanding needs made it important for RevenueHero to seek more effective tools like Factors.ai.
Labor-intensive Account Research
Every potential reach out required extensive Tier 1 and Tier 2 research, a process that was both time-consuming and resource-draining. While such a thorough process ensured the quality of the reach-out, it stretched their resources thin and impacted overall sales productivity.
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Why Everstage chose Factors.ai
With Factors.ai, we're no longer in the dark. The data consolidation is like magic, no more juggling multiple platforms. Our ABM campaigns and, thus, our outreach got a big big boost in performance. In short, it's our single source of truth.
With Factors.ai in place, RevenueHero revamped its sales and marketing processes around it. The platform's real-time insights improved decision-making and refined engagement with accounts. It gave RevenueHero a clear view of the accounts visiting their website, letting them focus outreach on those showing intent, ensuring warmer, easier-to-nurture accounts.
Immediate Action on High-Intent Accounts
Factors.ai allowed RevenueHero to gain real-time insights about the accounts visiting their website. This ensured that they were reaching out to high-intent accounts instantly, using what they termed as "warm triggers".
Higher Account Match Rate
With Factors.ai, RevenueHero saw a significant improvement in their account match rates. Unlike their previous tools, which had limited data sources and low identification accuracy, Factors.ai ensured that RevenueHero could precisely identify accounts visiting their site.
Integrated Workflow Optimization
Factors.ai seamlessly integrated with tools like Apollo, HubSpot, and Zapier. Accounts detected on the website through Factors were automatically pushed to HubSpot using webhooks, enriched with ICP contact info from Apollo, and further processed to maximize outreach efficiency. This automation significantly streamlined their processes.
Targeted Sales Outreach
Moving away from their previous approach, RevenueHero was now equipped to conduct a more targeted sales outreach. Factors.ai enabled them to hone in on companies that fit their ideal customer profile and were genuinely interested in their solution, ensuring a higher success rate.
Precise Re-targeting
Leveraging insights from Factors.ai's and meta match, the team re-targeted potential customer accounts via Facebook, Instagram, and LinkedIn advertisements. This level of precision targeting meant that their audience felt a strong brand presence across channels, improving recall and brand traction.
Better Account Research
Before Factors.ai, the team manually researched the accounts. With the new system, sales reps were equipped with comprehensive account activity data, enabling them to customize outreach sequences effectively, eliminating the need for a spray-and-pray approach.
The Results
With Factors.ai, we've seen real results. It simplified our data, made our campaigns smarter, and boosted engagement. Simply put, it made our work more efficient and effective.
With Factors.ai, we've seen real results. It simplified our data, made our campaigns smarter, and boosted engagement. Simply put, it made our work more efficient and effective.
Future
Converting traffic into sales is like piecing a jigsaw puzzle. Manually tracking accounts and monitoring campaign data felt like chasing shadows. Incomplete data and bot traffic muddied the water, making it hard to see our true impact. Tools were supposed to help, but with their low account match rates, we were often left in the dark. We needed something better.
In the upcoming months, RevenueHero plans to enhance its platform by introducing features that boost the conversion of website accounts into scheduled meetings. On the Go-To-Market (GTM) front, they're setting sights on investing in community initiatives and expanding their team. With Factors, they aim to deepen its integration within their marketing and sales workflows, anchoring their strategies on data-driven insights.
Our appreciation goes out to our friends at RevenueHero for letting us be a part of their success story!
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