Good Reads

Fix pipeline pains. Solve GTM puzzles. Read strategic brain dump.

Written for marketers who want real solutions to a leaking pipeline (and their dark circles).

Want to read more from us?

The 9 Best B2B Marketing Tools and Platforms For 2025

February 12, 2026

Clearbit 2023 | Clearbit Pricing, Overview & Comparison

Learn about Clearbit pricing. Know what Clearbit costs and compare Clearbit with alternative visitor identification solutions.

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11 min read

December 15, 2025

ZoomInfo vs 6Sense: Which platform fits your GTM Strategy?

Compare ZoomInfo vs 6sense across data, intent, activation, automation, analytics and pricing. Find the right GTM platform for your team.

Vrushti Oza

11 min read

October 11, 2025

ZoomInfo Alternatives: Top 5 ZoomInfo Competitors

Find the best ZoomInfo alternatives for 2025. Compare features, pricing, and benefits to find the right sales intelligence tool for your team today.

Vrushti Oza

11 min read

September 9, 2025

ZoomInfo Pricing, Alternatives & Overview - 2025 Guide (Updated)

How much does ZoomInfo cost? Everything about ZoomInfo pricing, overview, ZoomInfo's best alternatives, and more.

Ranga Kaliyur

11 min read

May 15, 2025

Discover Sales-Ready Accounts With Zoho & Webhooks

The following guide explores how to identify & convert high-intent account with the combined powers of Factors’ visitor identification and Zoho webhooks.

Ranga Kaliyur

11 min read

December 18, 2025

Zapier vs. Make: Which Is The Better Business Automation Platform?

Discover the key differences between Zapier and Make, including pricing, integrations, and workflows. Learn why Factors offers built-in automation without the need for third-party tools like Zapier or Make.

Vrushti Oza

11 min read

January 7, 2026

Will AI Replace Digital Marketers? What’s Actually Changing (and What Isn’t)

AI is automating marketing tasks—but not replacing marketers. Learn which roles are most affected, what AI can’t do, and how digital marketers stay relevant in an AI-driven future.

Shreya Bose

11 min read

February 4, 2026

Why LinkedIn is Becoming the One Platform That Does Everything

Read about why B2B marketers are shifting budget and strategy to LinkedIn as it replaces multiple tools, from ABM to brand to demand, in one high-performance platform.

Paula Simpson

11 min read

May 15, 2025

What Is Revenue Attribution & How To Get Started With It

Here’s everything you need to know about revenue attribution. What is it, how it works, why it's important, and how to get started with revenue attribution.

Himani Trivedi

11 min read

May 15, 2025

What's next in Big Data and Analytics? (Part 2)

Explore the emerging technologies and tools in big data and analytics that businesses are using to leverage data for strategic decision-making.

Aravind Murthy

11 min read

December 18, 2025

What Kinds of Analyses Should D2C Brands Perform?

Stay ahead in the highly competitive D2C industry by performing the right analyses to identify user journey. Learn different analyses for D2C brands here.

Rahul Danak

11 min read

December 3, 2025

What is GTM Engineering

Learn how GTM engineering automates sales and marketing workflows using AI, data, and systems thinking, turning buyer intent into real pipeline.

Subiksha Gopalakrishnan

11 min read

November 17, 2025

What does the acronym SEO stand for? Explained Simply

Learn what the acronym SEO stands for, how it works, and why it’s essential for business growth and marketing success.

Shreya Bose

11 min read

May 15, 2025

What is Heap Analytics? Heap.io Overview

Heap Analytics is a web and mobile analytics platform that offers a range of services. Learn whether Heap is the right tool for your business

Kshitija Desai

11 min read

December 22, 2025

What is performance marketing?

Learn how Performance Marketing works and its importance in driving business growth. Read our comprehensive guide now.

Kshitija Desai

11 min read

August 12, 2025

11 Visitor Identification Software for 2025: Pricing, Reviews, and More

Would you like to identify who is visiting your website in 2025? This blog discusses the features, pricing, and reviews of 11 visitor identification tools.

Team Factors

11 min read

May 15, 2025

A Beginner’s Guide to Account-Based Marketing (ABM)

ABM is a marketing strategy concentrating resources on a set of target accounts. Learn how to identify high value customers with account based marketing.

Rahul Danak

11 min read

December 15, 2025

What is a Lead in Marketing?

Learn what a lead in marketing is, how to define MQLs and SQLs, and why lead generation, scoring, and qualification are critical to driving B2B sales.

Vrushti Oza

11 min read

May 15, 2025

What Does An Impression Mean on LinkedIn? | LinkedIn Explained

Understand about LinkedIn impressions, their significance, impact on visibility, strategies, and effective measurement for professional growth.

Vrushti Oza

11 min read

How Can Visitor Tracking Help Marketing Teams? [Hint: It’s Not Just for ABM]

De-anonymization, customer journey mapping, and more. Discover the top 7 ways how you can use visitor tracking to enhance your marketing campaigns.

Aravind Murthy

11 min read

December 4, 2025

From Website Visitor to Warm Outbound Play: How to Use GTM Engineering Services for Intent-Driven Outreach

Learn how to turn anonymous website traffic into sales pipeline using visitor identification, intent data, and GTM engineering workflows, powered by Factors.ai.

Subiksha Gopalakrishnan

11 min read

June 27, 2025

Top 11 RB2B Alternatives

Discover the top 11 RB2B alternatives for effective B2B marketing and lead management. Learn how Factors.ai can enhance your strategy with predictive analytics and seamless integrations.

Vrushti Oza

11 min read

What Are The Two Types Of Remarketing You Can Use on Google Display Ads?

Learn the key differences between standard and dynamic remarketing in Google Display Ads. Find out which strategy best suits your B2B marketing goals and how to maximize ad effectiveness for increased conversions.

11 min read

May 15, 2025

What are Lead Magnets?

Want to skyrocket your marketing efforts? Learn all about lead magnets, how to identify scope, & create them. Steps to ensure your lead magnet delivers.

Rahul Danak

11 min read

December 22, 2025

How to Identify Website Visitors While Respecting Privacy

Get practical guidance on website visitor identification that respects privacy. Learn the difference between personal and company-level identification, and discover why company-level tracking is the smarter choice for B2B businesses.

Praveen Das

11 min read

May 15, 2025

Top UnifyGTM Alternatives for Signal-Based GTM

Want to implement signal-based sales and marketing? Check out these top UnifyGTM alternatives for your business.

Janhavi Nagarhalli

11 min read

May 15, 2025

8 Essential Website Visitor Identification Metrics (2025)

Learn the 8 crucial metrics for measuring website visitor identification success, from engagement scoring to conversion tracking.

Praveen Das

11 min read

December 22, 2025

Website Visitor Identification: Detailed Implementation Guide

Expert tips on how to implement and roll out website visitor identification to improve Sales & Marketing outcomes.

Praveen Das

11 min read

May 15, 2025

Why Website Visitor Identification is Critical for ABM Success

Discover how website visitor identification helps prioritize high-value accounts, measure ABM success, and refine your strategy with actionable insights.

Praveen Das

11 min read

May 15, 2025

The B2B Sales Funnel Unveiled: Insights & Best Practices

Understand B2B Sales Funnel with Valuable Insights and Best Practices. Boost your Sales Strategy and Drive Success in the B2B Landscape.

Sohan Karuna

11 min read

May 15, 2025

Understanding LinkedIn Ads CTR

Learn effective strategies to improve the average CTR for LinkedIn ads, manage budgets, and discover how Factors enhances ad performance for better results.

Vrushti Oza

11 min read

December 18, 2025

Understanding Multi-Touch Attribution Models

Discover multi-touch attribution models, their types, and how Factors builds adequate attribution for accurate insights, helping you optimize your marketing strategy.

Vrushti Oza

11 min read

May 15, 2025

Understanding LinkedIn Ads Budget

Learn to set and optimize your LinkedIn Ads budget effectively. Discover tips, strategies, and how Factors can enhance LinkedIn ad performance and ROI.

Vrushti Oza

11 min read

May 15, 2025

Top 9 Types of Attribution Models for You to Try in 2025

Learn about 9 marketing attribution models to optimize your campaigns. Compare single vs multi-touch models and find the best fit for your business.

Sohan Karuna

11 min read

May 15, 2025

Types of LinkedIn Ads: What’s the best ad format for you?

Discover different types of LinkedIn ad formats and how you can use them to meet your campaign objectives

Janhavi Nagarhalli

11 min read

December 18, 2025

Understanding B2B Sales Leads Databases

Discover strategies to create a robust B2B sales leads database. Learn to collect, manage, and utilize leads to boost your sales efforts and drive business growth.

Vrushti Oza

11 min read

December 18, 2025

Understanding an ABM Funnel

Discover the key stages of an ABM funnel and how personalized marketing to high-value accounts drives better results. Learn how Factors optimizes ABM strategies with AI-driven insights for better conversions and client retention.

Vrushti Oza

11 min read

May 15, 2025

Top 10 Warmly.AI Alternatives-Compare Pros, Cons & Pricing

Analyze the best 10 Warmly alternatives for marketing and account intelligence based on features, pricing, accuracy, and usability.

Ninad Pathak

11 min read

Tracking Website Behaviour, Automatically — With Factors.ai

Discover the power of Factors.ai for automated tracking of website behavior. Gain valuable insights and optimize user experiences with ease and efficiency

Ranga Kaliyur

11 min read

May 15, 2025

Total Addressable Market - TAM Definition, Measurement & More

Learn how to calculate your Total Addressable Market (TAM) using top-down, bottom-up, and value-theory approaches to fuel business growth.

11 min read

May 15, 2025

Translucent Touchpoints: How to go about attributing your Audio/Video content

Learn all about the audio & video metrics and KPIs you'll need to effectively measure the performance of your marketing efforts across platforms.

Ranga Kaliyur

11 min read

October 28, 2025

LLMs Comparison: Top Models, Companies, and Use Cases

Read about LLM comparisons with rankings, top LLM companies, key use cases, and how B2B teams choose models for GTM, analytics, and automation.

Vrushti Oza

11 min read

May 15, 2025

Top 15 Intent Data Platforms to Boost Your B2B Sales [2025]

Explore the top 15 intent data platforms, their features, and pricing. Choose the one that fits your budget and business goals.

Team Factors

11 min read

May 15, 2025

Top Inbound Marketing Software for Business Growth

Discover the top inbound marketing software like HubSpot, Marketo, Salesforce, and more. Learn how these tools help businesses and how Factors.ai enhances inbound strategies.

Vrushti Oza

11 min read

February 5, 2026

Top 9 Intent-Based Marketing Tools for B2B Companies

Compare the best intent-based marketing tools for B2B, including Factors.ai, Bombora & 6sense. Features, pricing & integrations to boost your ROI.

Explore the best Lead Magic alternatives, including Factors.AI, Dealfront, Lead Forensics, Snitcher, Visitor Queue, and Lift AI. Compare features, pricing, and benefits to find the perfect tool for your marketing needs.

Vrushti Oza

11 min read

December 18, 2025

Top 5 B2B Data Enrichment Tools to Boost Data Accuracy

Discover the best B2B data enrichment tools to enhance business intelligence, improve targeting, and drive better decision-making. Explore top solutions now.

Vrushti Oza

11 min read

May 15, 2025

Top 11 Servicebell Alternatives

Explore the best Servicebell alternatives, including Apollo.io, Factors.ai, ZoomInfo Sales, and more. Compare features such as automation, integration, and analytics to find the right solution for your business.

Vrushti Oza

11 min read

May 15, 2025

Top 22 Account Based Marketing (ABM) Tools For 2025

Discover the best ABM tools of 2025, including Factors, Demandbase, and 6sense. Find the perfect platform to enhance your account-based marketing strategy and drive ROI.

Vrushti Oza

11 min read

Top 10 ABM Tools

Discover the best ABM tools of 2024, including Factors, Demandbase, and 6sense. Find the perfect platform to enhance your account-based marketing strategy and drive ROI.

Vrushti Oza

11 min read

December 18, 2025

Top 10 Dealfront Competitors & Alternatives

Looking for Dealfront competitors? Discover the top 10 alternatives, such as to improve your lead generation efforts.

Vrushti Oza

11 min read

December 18, 2025

Top 10 RollWorks Alternatives for Effective Account-Based Marketing

Explore the best RollWorks alternatives to enhance your Account-Based Marketing strategy. Compare features, pricing, and pros & cons to find the perfect ABM tool for your business. Discover top options like Terminus, Demandbase, and more.

Vrushti Oza

11 min read

May 15, 2025

The Ultimate Guide to Advanced Marketing Analytics Techniques

Unlock the power of advanced marketing analytics techniques with this guide. Learn data-driven strategies to optimize campaigns and drive business growth.

Spandan Pal

11 min read

May 15, 2025

This blog documents Chris Perrine's excellent presentation of the same name. Chris Perrine is VP & MD, Asia Pacific at G2 — and a leading mind on all things GTM.

Ranga Kaliyur

11 min read

August 18, 2025

The Step-by-Step Guide to Turning Signals into Sales Conversations

Learn how to turn intent data into revenue with a sales signal system that fits your team’s workflow. Map funnel stages, deliver real-time alerts, automate contact discovery, and boost outreach adoption without changing your tech stack.

11 min read

May 15, 2025

B2B Lead Generation Tactics: 15 Expert Strategies

Learn how to generate high-quality B2B leads using case studies, behavioral analytics, LinkedIn outreach, and more.

11 min read

The Ultimate Beginner’s Guide to Search Marketing

Learn the basics of search marketing, the types and how its important for your business to improve your website's visibility & attract more traffic.

Harsha Potapragada

11 min read

December 18, 2025

The Principles Of Modern B2B Marketing I: Brand Building Vs. Sales Activation

Maximize B2B marketing potential with Factors Professional Services and marketing stratergy. Tailor-made analytics, consulting and support to optimize ROI.

Ranga Kaliyur

11 min read

May 15, 2025

Step-by-Step Guide to SaaS Content Marketing

Strategically create & distribute valuable SaaS content to attract, engage, & retain your audience. Elevate your SaaS Content Marketing game

Vrushti Oza

11 min read

The Impact of Data Privacy Regulations On Marketing Technology

Learn about the impact of data privacy regulations on Martech and how companies can navigate the changing landscape. Read more on Factors.ai Blog.

AI Overviews changed SEO forecasting. Learn how to model traffic, AI visibility, and pipeline with a two-layer SEO ROI forecast that leadership trusts.

Subiksha Gopalakrishnan

11 min read

July 17, 2025

7 Signs Your B2B Marketing Strategy Needs a Complete Solution Overhaul

Learn the key indicators that your B2B marketing solutions need updating, from stalled revenue to misaligned teams. Get actionable insights to revamp your strategy.

Team Factors

11 min read

July 17, 2025

7 Warning Signs Your B2B Marketing Strategy Needs a Better Funnel Structure

Learn how to identify and fix common B2B marketing funnel issues. Improve conversion rates, customer retention, and ROI with proven solutions.

Team Factors

11 min read

February 4, 2026

SEO vs Paid Search: A Marketer’s Marketing Dilemma Answered

SEO vs paid search sounds like a debate. It isn’t. Here’s a clear breakdown of speed, cost, attribution, and how to use each channel at the right time.

Subiksha Gopalakrishnan

11 min read

June 20, 2025

10 Signs Your ICP Marketing Is Targeting the Wrong B2B Customers

Learn how to identify and fix B2B targeting mistakes with ICP marketing. Discover key indicators of misaligned marketing and actionable solutions.

Praveen Das

11 min read

November 17, 2025

The Practical Guide to SEO Benchmarking

Learn all about SEO benchmarking, including how to do measure performance, track key metrics, analyze competitors, and build reports that secure ROI.

Ninad Pathak

11 min read

December 18, 2025

Best Sales Intelligence Tools In 2025- Benefits, Limitations & Pricing

Explore the 10 best sales intelligence tools of 2025—from Factors.ai to Apollo—to find in-market accounts, enrich data, and drive more conversions.

Team Factors

11 min read

SaaStr 2023: Mixers & Afterparties

Uncover the top SaaS mixers, afterparties, and more at SaaStr 2023. Don't miss out on this ultimate list for an unforgettable experience.

Team Factors

11 min read

May 15, 2025

Convert High-Intent Accounts With Salesforce & Webhooks

This guide explores how to identify and convert high-intent accounts with the combined powers of Factors visitor identification and Salesforce webhooks.

Ranga Kaliyur

11 min read

December 22, 2025

Sales Toolkit: 29 Sales Tactics To Close More Deals In 2025

Explore a comprehensive toolkit with 29 proven sales tactics to enhance client relationships and navigate challenges successfully.

Vrushti Oza

11 min read

December 18, 2025

Sales Territory 101: Defining, Planning & Mapping Territories

Learn this comprehensive step-by-step process for define, plan, implement, and optimize sales territories for optimal market coverage and revenue growth.

11 min read

February 10, 2026

Sales workflow guide: Let buyers tell you when they are ready

Buyers now control the research process. Build sales workflows that detect buying signals in real-time and reach out when timing actually matters.

Anwesha Mishra

11 min read

May 15, 2025

Set Up Sales Automation Workflows Using Factors

Learn how to set up sales automation workflows via Factors using webhooks and CRM integrations.

Janhavi Nagarhalli

11 min read

May 15, 2025

Revenue Forecasting Models | 101 Guide To Revenue Forecasts

In this blog content, learn about the top revenue forecasting models like linear regression, time series analysis, and top-down and bottom-up forecasting.

Ninad Pathak

Comparison Blogs

Best Clay Alternatives for GTM Teams in 2026

Comparison Blogs

February 11, 2026

Best Clay Alternatives for GTM Teams in 2026

Explore the best Clay alternatives for GTM teams in 2026. Compare Clay vs Apollo, ZoomInfo, and all-in-one GTM automation tools like Factors.

Vrushti Oza

Factors vs Dealfront: A Comparison of Go-to-Market Platforms

Comparison Blogs

February 11, 2026

Factors vs Dealfront: A Comparison of Go-to-Market Platforms

Explore the differences between Dealfront and Factors.ai, two top lead generation platforms. Discover why Factors is the best choice for scalable, privacy-focused marketing solutions.

Vrushti Oza

Factors vs. Lead Forensics: Which Lead Generation Tool is Best for Your Business?

Comparison Blogs

February 11, 2026

Factors vs. Lead Forensics: Which Lead Generation Tool is Best for Your Business?

Compare Factors with Lead Forensics in visitor tracking, analytics, and pricing. Discover why Factors.ai is the better choice for B2B marketing insights.

Vrushti Oza

Top 5 Bamboobox Alternatives for your ABM Campaigns

Comparison Blogs

February 11, 2026

Top 5 Bamboobox Alternatives for your ABM Campaigns

Want to implement account based marketing for your business? Discover the 5 best Bamboobox alternatives to take your ABM efforts to the next level.

Top 11 RB2B Alternatives

Discover the top 11 RB2B alternatives for effective B2B marketing and lead management. Learn how Factors.ai can enhance your strategy with predictive analytics and seamless integrations.

Vrushti Oza

Top Koala Alternatives to Consider in 2025

Comparison Blogs

February 11, 2026

Top Koala Alternatives to Consider in 2025

Discover the best Koala alternatives to supercharge your marketing efforts in 2025

Janhavi Nagarhalli

Turn G2 Buyer Intent into Revenue with Factors.ai Integration

Comparison Blogs

February 11, 2026

Turn G2 Buyer Intent into Revenue with Factors.ai Integration

See how B2B teams convert G2 intent into pipeline by syncing it with website and CRM data using Factors.ai. Activate prospects at the right time, every time.

Learn about the top 10 Dreamdata alternatives in 2025. We explore each tool’s features, reviews, and pricing to help you choose the right attribution tool.

Ranga Kaliyur

Bizible vs. HockeyStack: Which Tool Is Right for You

Comparison Blogs

February 11, 2026

Bizible vs. HockeyStack: Which Tool Is Right for You

Choose the right attribution tool for you! Discover the key differences between Bizible and HockeyStack, and uncover which one is the right fit for you.

Factors and Google Analytics GA4 are two popular analytics tools. Read our detailed comparison to find out which one is the best for your business in 2022.

Amplitude vs. Google Analytics: Which One Should Your Business Use?

GA4’s data limitations and privacy concerns drive users toward Amplitude and Factors. Explore the pros, cons, and best analytics platform for your business.

10 Key Customer Engagement Metrics Explained

Analytics

May 15, 2025

Discover how Time Decay Attribution can help marketers understand the true impact of their marketing efforts. Learn its benefits and drawbacks here.

10 Proven Strategies For B2B Pipeline Acceleration

What's next in Big Data and Analytics? (Part 2)

Explore the emerging technologies and tools in big data and analytics that businesses are using to leverage data for strategic decision-making.

Aravind Murthy

Analytics

May 15, 2025

Big Data and Analytics - What's next? (Part 1)

Discover the basics of big data and analytics in this informative guide. Learn about key concepts, tools, and techniques for businesses with factors.ai

Struggling with plummeting paid search results? Learn why traffic, conversions, and CPCs are shifting, and how 100+ B2B teams are turning it around with smarter strategy.

Paula Simpson

Marketing

February 4, 2026

What is a Customer Profile? How to Build Them and Use Them

Learn how to build, analyze & use a customer profile with examples, segmentation, tools & best practices.

Vrushti Oza

Marketing

February 4, 2026

SEO vs Paid Search: A Marketer’s Marketing Dilemma Answered

SEO vs paid search sounds like a debate. It isn’t. Here’s a clear breakdown of speed, cost, attribution, and how to use each channel at the right time.

Subiksha Gopalakrishnan

Marketing

February 4, 2026

Sales and Marketing Tools for B2B Teams

The only sales and marketing tools you need in 2026 to build a lean, high-converting revenue stack.

Learn how B2B brands can drive pipeline growth with the right organic SEO agency. Read about key services, strategy alignment tips, and partner evaluation criteria.

Vrushti Oza

Marketing

December 23, 2025

How to Increase Traffic to Your Blog: Practical Ways for Organic Growth

Stuck with low blog traffic? Learn how to get blog traffic in 2025 with SEO, content, and distribution strategies that actually work.

Shreya Bose

How to Use LinkedIn to Build Trust With 13-Person Buying Committees

Marketing

December 29, 2025

How to Use LinkedIn to Build Trust With 13-Person Buying Committees

B2B buying committees now average 13 people, with Gen Z and Millennials in charge. Build authentic trust with them using LinkedIn.

Paula Simpson

B2B Marketers Are Moving Budgets to LinkedIn (and You Should Too)

Marketing

December 29, 2025

B2B Marketers Are Moving Budgets to LinkedIn (and You Should Too)

B2B marketers increased LinkedIn ad budgets by 31.7% while Google grew just 6%. Discover why traditional channels are failing and how you should respond.

Paula Simpson

GTM Engineering Trends 2026: What the Fastest-Growing Teams Are Doing

Marketing

December 17, 2025

GTM Engineering Trends 2026: What the Fastest-Growing Teams Are Doing

Explore the top GTM engineering trends shaping 2026 – AI automation, workflows, signal-based selling, and revenue efficiency for modern B2B teams.

Disha Jariwala

Marketing

December 15, 2025

What is a Lead in Marketing?

Learn what a lead in marketing is, how to define MQLs and SQLs, and why lead generation, scoring, and qualification are critical to driving B2B sales.

Vrushti Oza

Marketing

December 15, 2025

Lead-Based Marketing: The B2B Approach to Smarter Demand Generation

Learn how lead-based marketing powers B2B demand generation: sourcing, scoring, and converting high-value leads into revenue.

Shreya Bose

Marketing

December 15, 2025

Best Free AI Tools for Marketing

Discover the best free AI tools and free LLMs for marketing. Learn how to automate, analyze, and create smarter with Factors.ai.

Shreya Bose

Marketing

February 5, 2026

Best AI Tools for LinkedIn Advertising

Learn how top AI tools for LinkedIn ads boost B2B targeting, creative optimization & predictive audiences, and how LinkedIn AdPilot fits in.

Disha Jariwala

Marketing

December 15, 2025

Best ABM Agencies for B2B Growth

Marketing

July 17, 2025

7 Warning Signs Your B2B Marketing Strategy Needs a Better Funnel Structure

Learn how to identify and fix common B2B marketing funnel issues. Improve conversion rates, customer retention, and ROI with proven solutions.

Team Factors

Marketing

July 17, 2025

7 Signs Your B2B Marketing Strategy Needs a Complete Solution Overhaul

Learn the key indicators that your B2B marketing solutions need updating, from stalled revenue to misaligned teams. Get actionable insights to revamp your strategy.

Team Factors

Predictive Account Scoring Vs. Manual Account Scoring: A Comparison

Marketing

July 22, 2025

Predictive Account Scoring Vs. Manual Account Scoring: A Comparison

Compare predictive account scoring and manual account scoring methods. Learn how to choose the right model for your B2B team and improve sales efficiency.

Team Factors

Marketing

July 17, 2025

Pipeline Marketing: A Complete B2B Framework for Revenue Growth

Learn how pipeline marketing aligns sales and marketing to boost B2B revenue. Discover key stages, metrics, and best practices for implementation.

Team Factors

Marketing

July 17, 2025

The 9 Best B2B Marketing Tools and Platforms For 2025

Team Factors

AI-Powered Sales Intelligence: A B2B Guide For 2025

Marketing

May 15, 2025

AI-Powered Sales Intelligence: A B2B Guide For 2025

Learn how sales intelligence platforms use data analytics and AI to optimize lead scoring, customer profiling, and sales forecasting for better results.

With our collaboration with 6sense, Factors.ai now delivers visitor identification, intent data, and our existing advanced ABM analytics.

Ranga Kaliyur

Product

May 15, 2025

Factors.ai & Segment integration provides simple & immediate analytics to help businesses grow. Learn how to streamline your data analysis to drive results.

Aravind Murthy

News

Clearbit + Factors: Partnership Announcement

News

December 18, 2025

Clearbit + Factors: Partnership Announcement

We’re delighted to announce our partnership with the leading B2B marketing intelligence platform, Clearbit!

Ranga Kaliyur

Why did LinkedIn acquire Oribi? Top 4 Oribi Alternatives

News

May 15, 2025

Why did LinkedIn acquire Oribi? Top 4 Oribi Alternatives

This article highlights the top 4 alternatives to Oribi and how they fare in terms of their features (pros and cons), pricing, integrations, and user reviews.

Team Factors

We don’t just write about demand gen. We deliver it.

Our AI Agents help you uncover high-intent accounts, run campaigns that actually convert, and keep your GTM motion in sync.

Book a Demo Now

Fix pipeline pains. Solve GTM puzzles. Read strategic brain dump.

Clearbit 2023 | Clearbit Pricing, Overview & Comparison

Google Analytics Visitor Identification Explained

Google Analytics Visitor Identification Explained

Clearbit 2023 | Clearbit Pricing, Overview & Comparison

Top 10 LinkedIn Automation Tools

B2B Marketing Solutions: A Complete Guide to Strategy & Implementation

Guide to Predictive Account Scoring

Top 9 Intent-Based Marketing Tools for B2B Companies

Predictive Account Scoring Vs. Manual Account Scoring: A Comparison

The 9 Best B2B Marketing Tools and Platforms For 2025

7 Warning Signs Your B2B Marketing Strategy Needs a Better Funnel Structure

Pipeline Marketing: A Complete B2B Framework for Revenue Growth

7 Signs Your B2B Marketing Strategy Needs a Complete Solution Overhaul

Factors.ai X Snitcher Partnership

ZoomInfo vs 6Sense: Which platform fits your GTM Strategy?

ZoomInfo Alternatives: Top 5 ZoomInfo Competitors

ZoomInfo Pricing, Alternatives & Overview - 2025 Guide (Updated)

Discover Sales-Ready Accounts With Zoho & Webhooks

Zapier vs. Make: Which Is The Better Business Automation Platform?

Will AI Replace Digital Marketers? What’s Actually Changing (and What Isn’t)

Why LinkedIn is Becoming the One Platform That Does *Everything*

What Is Revenue Attribution & How To Get Started With It

What's next in Big Data and Analytics? (Part 2)

What Kinds of Analyses Should D2C Brands Perform?

What is GTM Engineering

What does the acronym SEO stand for? Explained Simply

What is Heap Analytics? Heap.io Overview

What is performance marketing?

11 Visitor Identification Software for 2025: Pricing, Reviews, and More

A Beginner’s Guide to Account-Based Marketing (ABM)

What is a Lead in Marketing?

What Does An Impression Mean on LinkedIn? | LinkedIn Explained

How Can Visitor Tracking Help Marketing Teams? [Hint: It’s Not Just for ABM]

From Website Visitor to Warm Outbound Play: How to Use GTM Engineering Services for Intent-Driven Outreach

Top 11 RB2B Alternatives

What Are The Two Types Of Remarketing You Can Use on Google Display Ads?

What are Lead Magnets?

How to Identify Website Visitors While Respecting Privacy

Top UnifyGTM Alternatives for Signal-Based GTM

8 Essential Website Visitor Identification Metrics (2025)

Website Visitor Identification: Detailed Implementation Guide

Why Website Visitor Identification is Critical for ABM Success

The B2B Sales Funnel Unveiled: Insights & Best Practices

Understanding LinkedIn Ads CTR

Understanding Multi-Touch Attribution Models

Understanding LinkedIn Ads Budget

Top 9 Types of Attribution Models for You to Try in 2025

Types of LinkedIn Ads: What’s the best ad format for you?

Understanding B2B Sales Leads Databases

Understanding an ABM Funnel

Top 10 Warmly.AI Alternatives-Compare Pros, Cons & Pricing

Tracking Website Behaviour, Automatically — With Factors.ai

Total Addressable Market - TAM Definition, Measurement & More

Translucent Touchpoints: How to go about attributing your Audio/Video content

Top 10 LinkedIn Automation Tools

LLMs Comparison: Top Models, Companies, and Use Cases

Top LinkedIn Agencies in North America

Top LinkedIn Agencies in Middle East

Top 15 Intent Data Platforms to Boost Your B2B Sales [2025]

Top Inbound Marketing Software for Business Growth

Top LinkedIn Agencies in Europe: Choose the Right Partner

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