Make the most of LinkedIn

No-brainer optimizations to turbocharge your Linkedin Ads with AdPilot

Audience Builder
Smart Reach
Campaign Automation
True ROI
CAPI
Audience Builder

Target the accounts that matter most

  • Identify anonymous accounts engaging with your brand
  • Segment accounts based on cross-channel engagement
  • AutoSync target accounts to your LinkedIn campaigns
"By building audiences with Factors, our entire target account makes its way into our LinkedIn audience, from which we may apply job, function, or seniority filters to specify targeting"
Abhishek Iyer
Head of Marketing, DeScope
Smart Reach

Achieve better reach per dollar spent

  • Without intervention, 10% of audiences consume 80% of ad service
  • Eliminate this lopsided ad distribution and save on wasted spends
  • Reallocate budgets to improve reach and incremental ROI by 20%
"With Smart Reach, we’ve been able to save 216,448 ad impressions and reach the largest spread of accounts per dollar spent."
Abhishek Iyer
Head of Marketing, DeScope
Campaign Automation

Run automated,
intent-based campaigns

  • LinkedIn ad impressions are distributed seemingly at random
  • Control this ad distribution based on cross-channel intent signals
  • Direct ad budgets towards high-intent accounts, automatically
"With Factors, we evenly distribute our budgets, improve our reach and ROI by 10%, and make our LinkedIn ads way more efficient”
Daniel Michan
Sr. Head of Digital Marketing, Akeyless
True ROI

Measure the true impact of LinkedIn

  • Click-through attribution discounts the majority (4/5th!) of impact
  • Leverage robust view-through attribution to measure True ROI
  • Unify LinkedIn ad views with cross-channel engagement timelines
“Factors delivers much needed visibility into the true impact and ROI of our LinkedIn ads"
Daniel Michan
Sr. Head of Digital Marketing, Akeyless
CAPI

Set & forget campaign optimization

  • Your LinkedIn campaigns need conversion events to self-optimize
  • With third-party cookie-deprecation, events are being discounted
  • Set intuitive, cross-channel event passback to auto-optimize ads
"We enjoy better predictability in terms of identifying trends in account engagement that translate to higher chances of sign-ups, opportunities, and customer conversions"
Daniel Michan
Sr. Head of Digital Marketing, Akeyless

And the results?
They speak for themselves

Results from controlled LinkedIn experiments with AdPilot

10.8%

Increase in audience reach

11x

Increase in opportunities

10x

Increase in influenced pipeline

33%

Lower
CPMs

A few words from our early customers

“LinkedIn budgets can scale very quickly — and if you don’t reach the right audiences, you’re essentially setting your money on fire. With Smart Reach, we’ve been able to save 216,448 ad impressions and reach the largest spread of accounts per dollar spent. We’re excited to see this scale up in the future.”
Abhishek Iyer
Head of Marketing, DeScope
“Factors.ai helps us understand account behavior from awareness to deal won. We have far more visibility into how our LinkedIn efforts influence different stages of the sales funnel.”
Daniel Michan
Sr. Head of Digital Marketing, Akeyless

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